Browns and FirstEnergy Enter into Stadium Naming Rights Deal

Tue Jan 15, 2013 2:41pm EST

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Cleveland Browns Stadium Set To Become "FirstEnergy Stadium"










CLEVELAND,  Jan. 15, 2013  /PRNewswire/ -- The Cleveland Browns and FirstEnergy
Corp. (NYSE: FE) today announced a long-term partnership in which the team's
venue will be called FirstEnergy Stadium.  Since it was completed in 1999, the
Browns home field has been known as Cleveland Browns Stadium.   

(Logo:  http://photos.prnewswire.com/prnh/20130115/CL42697LOGO  )

FirstEnergy, a diverse energy company headquartered in  Akron, Ohio, has been a
corporate partner of the Browns since 1999.  The partnership has included many
elements, highlighted by its presence as a gate partner at the stadium from 2002
through 2006 and a current scoreboard sponsor.   

FirstEnergy was formed in 1997 when Ohio Edison merged with Centerior Energy
Corporation, the parent company of The Cleveland Electric Illuminating Company
and Toledo Edison.  As a result of two other mergers, FirstEnergy is now one of
the largest investor-owned electric utilities in the country.   

As part of the naming rights agreement, FirstEnergy becomes the official energy
partner of the Cleveland Browns.  In addition, the partnership consists of both
interior and exterior stadium signage, use of Browns trademarks, event
sponsorships, as well as a full complement of media assets, including TV, radio,
print and digital.  As a component of this deal, a FirstEnergy Stadium web site
will be launched in the near future.  As active members of the  Northeast Ohio 
community, both entities will also jointly participate in philanthropic
endeavors throughout the region.   

This landmark announcement was made at an afternoon press conference in the
South Club Lounge at the stadium.  Browns Owner  Jimmy Haslam  and Chief
Executive Officer  Joe Banner  were on hand for the Browns to help announce the
partnership.  FirstEnergy was represented by its President and Chief Executive
Officer  Tony Alexander.  

"This is a great day for all of us and it builds on the momentum we have
experienced as we enter into a new era of Cleveland Browns Football," said
Haslam.  "The Browns and FirstEnergy have enjoyed a tremendous relationship for
more than a decade, and since our arrival back in August, it has been our
pleasure getting to know Tony, Chairman of the Board George Smart, President of
FirstEnergy Utilities  Chuck Jones  and many other FirstEnergy employees.  As
native Ohioans, they understand the value of the Browns brand, and like all of
our fans, they have lived and died with this football team.  Our core values of
being the best at everything we do are clearly aligned, and because of their
commitment to the  City of Cleveland  and to all of  Northeast Ohio, we felt
this would be the perfect partnership.  Plus, it's a great name for the stadium
- FirstEnergy."

"By joining two  Ohio  traditions, this partnership and regional branding
opportunity makes good business sense," said FirstEnergy's Alexander. 
"FirstEnergy and its predecessor utilities have been serving the energy needs of
customers throughout northern  Ohio  for more than a century, while the Browns'
rich legacy in the same regional footprint dates back to 1946.  It is clear the
team is headed in the right direction and we look forward to being part of the
new energy in FirstEnergy Stadium."  

"Having a stadium naming rights deal in place was extremely important for us as
we look toward the future, and it was just as imperative to accomplish this with
a strong, regional company such as FirstEnergy," said Banner.  "We are excited
about what this long-term partnership means, allowing both the Browns and
FirstEnergy to derive many benefits from this association.  This deal is a great
example of why we feel very good about the direction our organization is headed,
and we believe it can serve as a catalyst for many other positive developments
moving forward."   

Terms of the naming-rights agreement were not disclosed.  The deal is contingent
upon approval from Cleveland City Council.  Once approved, the stadium will
become the 23rd  of 31 NFL venues to have entered into a naming rights deal.

About FirstEnergy Corp.

FirstEnergy is a diversified energy company dedicated to safety, reliability and
operational excellence.  Its 10 electric distribution companies form one of the
nation's largest investor-owned electric systems, serving customers in  Ohio, 
Pennsylvania,  New Jersey,  West Virginia,  Maryland  and New York.  Its
generation subsidiaries control more than 20,000 megawatts of capacity from a
diversified mix of scrubbed coal, non-emitting nuclear, natural gas, hydro,
pumped-storage hydro and other renewables.  Follow FirstEnergy on Twitter 
@FirstEnergyCorp.

About FirstEnergy Stadium

Groundbreaking for the stadium took place on  May 15, 1997, on the hallowed
ground of the old Municipal Stadium. The first regular season Browns game was
played on  September 12, 1999, against the Pittsburgh Steelers. The stadium,
which is built on the shores of  Lake Erie, seats up to 73,300. The eastern
seating section is the home of the Dawg Pound, a section of more than 10,000
bleacher seats. The stadium features 142 luxury suites and nearly 9,000 club
seats. The playing surface is a Kentucky Bluegrass irrigated field, with a
sand-soil root zone and an underground heating system that involves nine boilers
and 40 miles of underground piping, which prevents the field from freezing. In
2010, a Ring of Honor was unveiled to pay homage to the club's storied past. The
names of the 16 former Browns enshrined in the Pro Football Hall of Fame are
permanently displayed on the facade of the upper deck of the stadium.  In 2011,
the years of the Browns eight championship seasons were added to the Ring of
Honor.  In its 14 years of existence, the stadium also has played host to
numerous high school and college football games, soccer matches and concerts.



-BROWNS-

SOURCE  FirstEnergy Corp.; Cleveland Browns


Todd Schneider, Director, External Communications, FirstEnergy, +1-330-384-5500,
+1-330-620-2895, tmschneider@firstenergycorp.com; Neal Gulkis, Vice
President-Media Relations, Cleveland Browns, +1-440-891-5015, +1-216-496-1270,
ngulkis@clevelandbrowns.com

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