CORRECTING and REPLACING What makes a Happy New Year… Big Resolutions or Everyday Acts?

Wed Jan 16, 2013 12:17pm EST

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A study by P&G to launch a new campaign called TheEveryday Effect found that New
Year`s resolutions focused on everyday acts have a higher success rate
CINCINNATI--(Business Wire)--
Seventh graph, first sentence of release should read: The Power of the Everyday
can be viewed from January 16th at this link. (sted The Power of the Everyday
can be viewed from January 16th at www.pg.com.) 

The corrected release reads: 

WHAT MAKES A HAPPY NEW YEAR… BIG RESOLUTIONS OR EVERYDAY ACTS?

A study by P&G to launch a new campaign called TheEveryday Effect found that New
Year`s resolutions focused on everyday acts have a higher success rate

It`s a New Year - the perfect time to reflect and to make resolutions that will
help make the year ahead a happy one. According to a new study called The P&G
Everyday Effect Report, 84% of all New Year`s Resolutions made in the US will
involve making personal changes like losing weight, exercising more or stopping
a bad habit. However, according to those asked, such resolutions quickly fall by
the wayside with the highest success rates coming from pledges of simple,
everyday actions made with others in mind. 

Nearly half (44%) of respondents agreed or strongly agreed that resolutions are
more successful when they benefit others, with 86% claiming that the resolutions
with the highest success rate were `spending more time with friends and loved
ones` and `encouraging a friend to be more positive` compared to 56% success
rate for `going to the gym`. 

The study was conducted across the US by P&G, the Company behind brands like
Gillette®, Pampers® and Ariel/Tide®, to mark the launch of a new video that
celebrates the benefits that everyday actions and products can have on everyday
life. The video, called The Power of the Everyday, brings to life a simple and
universal truth that it`s often the ordinary things we do that make life
extraordinary. 

Melanie Healey, P&G`s North America Group President, said, "People tend to think
of everyday actions as ordinary. We don`t; in fact, we believe everyone deserves
a day that is extraordinary. The simple, everyday things like healthy, shiny
hair, or a beautiful white smile can make you feel like taking on the world.A
boy`s clean shirt makes him stand tall and proud.A woman`s makeup can make her
feel beautiful all day long.We`re calling this The Everyday Effect."

The Power of the Everyday is the first in a series of five videos that will be
launched in the United States and Canada to coincide with events like New Year`s
Eve and Valentine`s Day, showing how seemingly ordinary everyday things have a
surprisingly significant impact. 

Ms. Healey continued, "As we looked back through our 175-year history, one thing
that stood out was our belief that behind every P&G product innovation is a
single focus - to make life better. We`ve introduced brands that have changed
the way people live, from helping a baby get a good night`s sleep to taking the
drudgery out of laundry. This initiative is not just about sparking discussion,
it`s about P&G as a Company continuing in that focus, of innovating to make
everyday products that touch and improve everyday life. For us, that`s
TheEveryday Effect."

The Power of the Everyday can be viewed from January 16th at this link. And for
the first time ever, P&G is inviting its fans to visit pg.com and `share the
everyday things that you do to make every day extraordinary`, which will
culminate in P&G`s first ever piece of crowd-sourced copy to be showcased in
July 2013. 

Editor`s Notes

The research was carried out by Social Issues Research Centre (SIRC) on behalf
of P&G in September 2012, from a sample of 1,000 people in the US. 

About Procter & Gamble (NYSE:PG)

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands.

P&G North America External Relations
Christopher Vuturo, 513-622-3175
513-503-3591 (m)
vuturo.cm@pg.com

Copyright Business Wire 2013