USBG Announces Second Year of World Class U.S. Sponsored by Diageo

Wed Jan 16, 2013 10:30am EST

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Program Debuts on the Heels of the First-Ever Bartending Documentary on the
Travel Channel
NEW YORK,  Jan. 16, 2013  /PRNewswire/ -- This past November, "World's Best
Bartender" premiered on the  Travel Channel  giving front-row access to USBG
World Class, the most prestigious international cocktail program.  This one-hour
special showcased top bartenders from 39 countries, including U.S. winner  Ricky
Gomez, who assembled in  Rio de Janeiro  and put their cocktail skills to the
test during multiple rounds of challenges.  With the excitement looming, the
United States Bartenders' Guild (USBG) & World Class U.S. announce the second
year of the program in search of the nation's top bartending talent.

(Logo:   http://photos.prnewswire.com/prnh/20130116/NY43179LOGO)

"We are raising the bar for our 2013 U.S. bartender search," said  Mark Schulte,
Diageo's Senior Vice President of Customer Marketing. "This year we've created a
more robust educational platform, developed an iPhone app, and the USBG has
opened the program to all U.S residents to further encourage the bartending
community to be a part of something that's truly unparalleled."

In three steps, bartenders and mixologists can register online at 
www.DiageoWorldClassUSA.com  for a chance to be awarded the title of USBG &
World Class U.S. Bartender of the Year.  First, hopeful participants must
complete three World Class training modules, authored by leading spirits
journalist Camper English, and score 80 percent or higher on each test.  The
modules provide important education pertaining to relevant topics such as Retro
Chic (modernizing classic cocktails for the new millennium), Tropical Journey
(in-depth look at Tiki culture) and  Hollywood, Bollywood,  Hong Kong  (the art
of cocktail presentation and service).  Second, they must submit an original
cocktail recipe and photo featuring one of the DIAGEO Reserve Brands including
KETEL ONE®  Vodka, CIROC®  Vodka, TANQUERAY®  NO. TEN Gin, ZACAPA®  Rum,
BULLEIT®  Bourbon,  JOHNNIE WALKER®  Blended Scotch Whisky and  DON JULIO® 
Tequila.  Lastly, registrants must upload a video showcasing their passion and
affinity for the industry.

In effort to make the entry process easier, World Class U.S. has created an
iPhone app allowing registrants to complete the training modules and upload a
photo and video directly from their smart phones. The app will also provide
updates on local World Class U.S. events across the country.

World Class U.S. Ambassador  Ricky Gomez  and Tanqueray Global Ambassador  Angus
Winchester  will travel to San Antonio Cocktail Conference (January 17-20, 2013)
and Arizona Cocktail Week (February 16-22, 2013) to host training seminars to
spread awareness about the program. Additionally, both Ricky and Angus will
conduct intimate educational events with local USBG chapters across the country
encouraging bartenders to participate in the program in addition to promoting
social responsibility. Their schedule will be available on the World Class U.S.
website and iPhone app.

The program officially closes on  April 30, 2013, and 20 finalists will be
announced during the Manhattan Cocktail Classic (May 17-21, 2013).  From  June
3-4, 2013, the finalists will face-off in  New York City  at the USBG & World
Class U.S. Finale. Judging the challenges include some of the industry's best
and brightest - leading bar professional  Tony Abou-Ganim, top mixologist and
author  Jim Meehan, cocktail and culinary expert  Steve Olson, USBG National
President  David Nepove  and leading cocktail maven  Julie Reiner.  In the end,
one bartender will have the great honor of representing  the United States  at
the Global Finals this summer.  A donation will also be made to the Museum of
the American Cocktail as a World Class U.S. bartender not only makes great
cocktails, they also support their cocktail community.    

"World Class U.S. is unlike any other cocktail program I've ever experienced,"
said  Ricky Gomez, World Class U.S. Ambassador. "Competing in the global final
allowed me not only to compete and represent American mixology, but also
collaborate with 38 international bartenders to champion the art of the cocktail
creatively and responsibly."   

For additional information and to register for the program, visit 
www.DiageoWorldClassUSA.com. Join the conversation by following @WorldClassUS on
Twitter and visit  www.facebook.com/DiageoWorldClassUS for updates and access to
the app.  



About Diageo
Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, beer and wine.
These brands include  Johnnie Walker, Crown Royal, J&B,  Windsor,  Buchanan's
and Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan,  Jose Cuervo, Tanqueray, Guinness,  Beaulieu Vineyard  and Sterling
Vineyards Wines.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at  Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit  DRINKiQ.com.

Celebrating life, every day, everywhere.

About USBG  
The USBG is the largest network of professional bartenders in the U.S. who come
together to share the craft of mixology. With over 60 years of presence in  the
United States  and International coverage in affiliation with the International
Bartender's Association (IBA) in over 50 countries, the United States
Bartenders' Guild is setting the standard for the profession throughout the
country. With the resurgence and increasing popularity of the cocktail, there is
a high demand for creative and professional bartenders. As an industry leader,
the USBG is responsible for educating its members about current trends while
encouraging them to start new ones. For more information, visit  www.usbg.org.

About the Museum of the American Cocktail  
Throughout its two-century-old history, the cocktail has influenced music,
theater, art, film, and politics around the world. The Museum of the American
Cocktail is a nonprofit organization that celebrates this true American cultural
icon. Founded by  Dale DeGroff, and several of the world's most passionate
cocktail authorities and historians, the Museum of the American Cocktail seeks
to advance the profession and increase consumer knowledge of mixology while
stressing the importance of responsible drinking. Our mission is to create a
self-sustaining museum and tourist attraction that celebrates and preserves a
rich aspect of American culture, while providing educational resources for
professionals and the public in the fine art of crafting the cocktail through a
series of mixology seminars conducted by the world's foremost authorities on
cocktail history and American cocktails. We also aim to broaden career
opportunities in the spirits industry and encourage more participation from
women and members of under-represented groups in the field.

SOURCE  Diageo


Hunter Public Relations, Vanessa Polk, vpolk@hunterpr.com, +1-212-679-6600

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