AXA Equitable Names Beth Pasciucco Head of Brand Management and Customer Experience

Wed Jan 16, 2013 9:11am EST

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NEW YORK,  Jan. 16, 2013  /PRNewswire/ -- AXA Equitable Life Insurance Company
announces today that  Beth Pasciucco  joins the organization as managing
director and head of Brand Management and Customer Experience.  

(Photo:  )

Pasciucco, a financial services industry marketing veteran, will lead brand
strategy, customer experience, advertising and marketing communications. She
also becomes a member of AXA Equitable's executive management group and the
Marketing and Communications leadership team.

The appointment reflects AXA Equitable's continued commitment to marketing and
communications as critical engines of growth, brand awareness, and customer

"Beth will play a pivotal role as we continue defining our brand strategy and
customer experience as these are key elements behind the company's strategic
goals," said  Amy Radin, chief marketing officer of AXA Equitable. "She brings a
wealth of branding and marketing experience to AXA Equitable as well as many
distinguished years of service helping financial services companies grow."

Prior to founding Pasciucco Consulting, LLC, Beth served as chief marketing
officer, Global Wealth Management Group at Morgan Stanley, and was a member of
their Operating Committee. She was also managing director, director of marketing
for the Institutional Retirement business at Putnam Investments, and was
subsequently named Worldwide Partner and the director of global marketing for
Mercer Outsourcing.   Beth held the most senior marketing position at Fidelity
Investments for Fidelity Personal Investments, managing retail promotion to
individual investors.  Her career began on the ad agency side of the business at
Arnold Worldwide and predecessor firms, managing financial and retail clients.  

Pasciucco holds a B.A. in English from the  College of the Holy Cross  in 
Massachusetts  and is a member of the Board of Trustees for Next Step
Foundation,  Cambridge, MA.

About AXA Equitable
In business since 1859, AXA Equitable Life Insurance Company (NY, NY) is a
leading financial protection company and one of the nation's premier providers
of life insurance, annuity, and financial products and services. The company's
products and services are distributed to individuals and business owners through
its retail distribution channel, AXA Advisors, LLC (member FINRA, SIPC) and to
the financial services market through its wholesale distribution channel, AXA
Distributors, LLC. Find AXA Equitable on Facebook and Twitter or visit the
company's multi-media newsroom The Source @ AXA Equitable.

AXA Equitable, a subsidiary of AXA Financial Inc., is part of the global AXA
Group, a worldwide leader in financial protection strategies and wealth
management, a worldwide leader in in insurance and asset management, with 101
million clients in 57 countries as of  December 31, 2011. "AXA Group" refers to
AXA, a French holding company for an international group of insurance and
financial services companies together with its direct and indirect consolidated
subsidiaries. For more information, visit

SOURCE  AXA Equitable

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