Ford aims for 10 percent improvement in MyFord Touch quality

DETROIT Tue Jan 15, 2013 8:46pm EST

A logo of a Ford car is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012. REUTERS/Ina Fassbender

A logo of a Ford car is pictured during a press presentation prior to the Essen Motor Show in Essen November 30, 2012.

Credit: Reuters/Ina Fassbender

DETROIT (Reuters) - Ford Motor Co is aiming for a 10 percent jump in the quality of its highly criticized entertainment and navigation system by August 2013.

The No. 2 U.S. automaker reported 400 problems with its MyFord Touch system for every 1,000 vehicles in November 2012. By August, Ford is looking to lower that number to 360.

The company set the goal for 10 percent improved quality in a presentation of slides posted online on Tuesday.

(Reporting By Deepa Seetharaman; Editing by Gary Hill)

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