The Islands Of The Bahamas Create New Advertising Campaign

Thu Jan 17, 2013 5:52pm EST

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Celebrities Invite Consumers to "Behold" the Beauty of the Islands in
Multi-million Dollar Initiative
NASSAU, Bahamas,  Jan. 17, 2013  /PRNewswire/ -- The Islands Of The Bahamas will
showcase the destination in a new multi-million dollar advertising campaign
designed to showcase some of the islands' most compelling features - turquoise
water, stunning beaches, friendly people and the laid-back lifestyle that
transports vacationers millions of miles from their everyday cares.  The ad, the
first in a series, will feature several celebrities associated with The  Bahamas
 including former NBA star and actor,  Rick Fox, supermodel  Shakara Ledard  and
world-famous illusionist  David Copperfield, a resident of The Bahamas.  Shot on
location  Jan. 16-20, the campaign called "Behold," will showcase these
celebrities  interacting with the striking beauty found throughout this nation
of diverse islands.

The  Bahamas  attracts many high profile visitors, along with millions of
mainstream travelers each year (The  Bahamas  welcomed approximately 5 million
visitors in 2012), and all of them enjoy a similar experience of secluded
beaches, authentic hospitality and world-class sailing, fishing, diving and
more.  Fox and Ledard, both of whom spent childhood years in  Nassau, are
natural spokespeople for the destination.  Among Ledard's modeling credits are
several Sports Illustrated Swimsuit issues, including a 2005 layout shot on
Andros, Bahamas.   David Copperfield  is one of the islands' most famous
second-home owners having purchased The Islands of Copperfield Bay (formerly 
Musha Cay) in Exuma.   

The campaign, created by the Zimmerman agency, is scheduled to launch in the
near future  with :30 and :60 second television spots, print, and out of home
formats.  The television spots are directed by  Nigel Dick  who has previously
worked with Cher, Guns & Roses,  Celine Dion,  Britney Spears, Oasis and The
Backstreet Boys among others.   Robb Aaron Gordon, a lifestyle and celebrity
photographer whose credits include Ritz-Carlton, Rolex, Four Seasons,  Cindy
Crawford  and Princess Cruises, will shoot the print ads.

"We are very excited about this new campaign.  Celebrities have always come to
The  Bahamas  for the beautiful beaches and water, and the utter sense of escape
that our lifestyle here provides.  What we really want to say with this campaign
though is that you do not have to be a celebrity or millionaire to enjoy that
same beauty.  Behold, The  Bahamas  are right next door and totally within your
reach," said Hon.  Obie Wilchcombe, Minister of Tourism for The  Bahamas.

The Islands Of The Bahamas have a place in the sun for everyone from  Nassau 
and Paradise Island to  Grand Bahama  to The Abaco Islands, The Exuma Islands,
Harbour Island, Long Island and others. Each island has its own personality and
attractions for a variety of vacation styles with some of the world's best scuba
diving, fishing, sailing, boating, as well as, shopping and dining. The
destination offers an easily accessible tropical getaway and provides
convenience for travelers with preclearance through U.S. customs and
immigration, and the Bahamian dollar at par with the U.S. dollar. Do everything
or do nothing, just remember It's Better in The  Bahamas. For more information
on travel packages, activities and accommodations, call 1-800-Bahamas  or visit 
www.Bahamas.com. Look for The  Bahamas  on the web on  Facebook,  Twitter  and 
YouTube. To purchase one-of-a-kind items from The  Bahamas, visit 
www.eshopbahamas.com.

 Media Contacts:                                        
 Lauren Lane               Anita Johnson-Patty          
 Weber Shandwick           Bahamas Ministry of Tourism  
 (212) 445-8303            (954) 236-9292               
 llane@webershandwick.com  ajohnson@bahamas.com         


SOURCE  Bahamas Ministry of Tourism

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