McDonald's Launches New Global Packaging Designs

Thu Jan 17, 2013 10:43am EST

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McDonald's Corporation

January 17, 2013 - 10:42:42 AM

McDonald's Launches New Global Packaging Designs

OAK BROOK, IL--(Marketwire - January 17, 2013) - McDonald's (NYSE: MCD) is
unveiling new packaging designs on all carry-out bags and fountain beverage
cups with QR codes. This initiative is the latest step in the company's
ongoing commitment to provide consumers with information to help them make
informed choices. The launch begins this week in the U.S. and will continue
rolling out worldwide through 2013, with the text being translated into 18
different languages.

As a company that has provided nutrition information for more than 30 years to
its customers, the new packaging is designed to communicate brand stories in
an engaging and modern way. A blend of text, illustrations and a QR code will
deliver interesting facts about the brand and make nutrition information
easily accessible from mobile devices.

"Our new packaging is designed to engage with customers in relevant ways and
celebrate our brand," said Kevin Newell, McDonald's Chief Brand Officer.
"Customers tell us they want to know more about the food they are eating and
we want to make that as easy as possible by putting this information right at
their fingertips."

In addition to gathering consumer input on these designs, McDonald's consulted
its Global Advisory Council, a group of independent advisors in the areas of
nutrition, public health and fitness. These outside experts emphasized the
importance of providing access to nutrition information, and support using the
new packaging to directly connect customers to information about McDonald's

McDonald's was one of the first quick-service restaurants to introduce
nutrition information on packaging at the 2006 Olympic Winter Games in Torino,
Italy. This latest initiative builds on the company's history of providing
nutrition information to customers, also available through in-restaurant menu
boards, brochures, tray liners and a variety of digital platforms such as
mobile web, apps, kiosks and desktop.

McDonald's has a long record of sustainability leadership action to create
positive change. Nearly 80 percent of the company's consumer packaging in the
majority of McDonald's markets is made from renewable paper or wood-fiber

About McDonald's
McDonald's is the world's leading global foodservice retailer with more than
34,000 locations serving approximately 69 million customers in 119 countries
each day. More than 80 percent of McDonald's restaurants worldwide are owned
and operated by independent local men and women. To learn more about the
company, please visit


Becca Hary

Suzanne Valliere
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