LOREX Technology, a Rapidly Growing Midsize Company, Enhances Customer Experience and Grows Online Operations With Oracle

Thu Jan 17, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  REDWOOD SHORES, CA, Jan 17 (Marketwire) -- 

    News Facts 

--  To capitalize on the business value of an enhanced customer
    experience, LOREX Technology, a leading provider of video surveillance
    security solutions, implemented Oracle ATG Web Commerce.
--  The implementation project ran smoothly with no issues and was
    deployed ahead of schedule and on budget.
--  Oracle ATG Web Commerce, part of Oracle Commerce, provides leading
    commerce software and services that power the world's best brands and
    companies by delivering tailored and consistent customer experiences
    that unify and optimize customer interactions.
--  LOREX Technology manufactures and delivers connected video security
    cameras and monitoring systems for residential and business use, sold
    via thousands of popular etail and retail stores across North America,
    as well as directly to consumers through its website.
--  To expand its existing success with businesses into the consumer
    space, this growing company saw an opportunity to leverage customer
    experience as a key differentiator by aligning the brand experience
    across its B2B partners' brick and mortar stores and online.
--  Along with Gold level members of Oracle PartnerNetwork (OPN),
    Thinkwrap Commerce and Tenzing Managed IT Services, LOREX conducted an
    extensive search for the right commerce platform to address its
    immediate need for a more intuitive shopping cart interface that could
    grow along with the company. After reviewing other solutions, LOREX
    chose Oracle ATG Web Commerce because it addressed every stage of the
    buying process and crossed all customer touch points, including the
    Web, contact center, mobile devices, social media and its B2B
    partners' physical stores.


Oracle Commerce provides Optimal Solution for Company with an Eye
toward Growth

--  LOREX understood that Oracle Commerce provided the optimal foundation
    to aid in rapid, scalable, long term business growth while allowing
    full control of the platform.
--  In addition, Oracle Commerce offered LOREX an advantageous total cost
    of ownership.
--  LOREX benefited from a strong team approach, resulting in an almost
    seamless integration between Oracle ATG Web Commerce and its existing
    backend technology, enabling LOREX and its partners to quickly and
    easily implement an enterprise-class, feature-rich commerce solution.
--  With Oracle ATG Web Commerce, LOREX is able to deliver an improved
    customer buying experience through personalized recommendations,
    targeted promotions, and guided assistance.


Supporting Quotes

--  "To support our brisk business expansion and to continue delivering
    the highest levels of service, we recognized the need to embrace a
    customer experience transformation across all channels," said Reuben
    Klein, chairman and CEO of LOREX Technology. "Oracle ATG Web Commerce
    provided the perfect solution for our growing company. Not only have
    we created a more consistent customer experience, personalized to each
    buyer, but we've also accelerated our consumer business with a
    revamped online presence.
--  "Oracle ATG Web Commerce helps enable LOREX Technology to increase
    customer satisfaction, while adapting to the firm's rapid pace of
    growth," said John Andrews, vice president product management, Oracle.
    "By utilizing an Oracle Commerce solution, LOREX Technology can meet
    the growing demand for best-in-class customer experiences and increase
    its cross-channel business growth."


Supporting Resources

--  Oracle Commerce
--  Oracle ATG Web Commerce Applications
--  Oracle Midsize Customer Success Stories
--  Complete Commerce Blog
--  @OracleCommerce


About Oracle 
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together in the cloud and in your data center. For more information about
Oracle (NASDAQ: ORCL), visit www.oracle.com. 

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Contact Info

Christine Randle

Joan Levy
Blanc & Otus 

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