CIROC Ultra Premium Is Official Vodka Of The 2013 Sundance Film Festival

Thu Jan 17, 2013 7:00pm EST

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Sean "Diddy" Combs and top shelf spirit brand bring the "Art of Celebration" to
Park City with music and specialty cocktails








LOS ANGELES, Jan. 17, 2013 /PRNewswire/ -- CIROC Ultra Premium Vodka is the
official vodka of the 2013 Sundance Film Festival and will be featured at all
official events, as well as at the Sundance Channel HQ.  

For ten days, beginning  January 17th, filmmakers and industry leaders will be
treated to specialty CIROC cocktails at the festival's most coveted events
including the New Frontier Premiere Party, A Celebration of Music in Film and
the Award Ceremonies.  CIROC will also provide the soundtrack to the week's
festivities courtesy of a special guest DJ at Sundance Channel HQ.

"We are very excited to join the Sundance Film Festival and the Sundance Channel
in celebrating the spirit and creativity of independent film and filmmakers,"
said  Sean "Diddy" Combs. "Encouraging the creation of art is important to me. 
I love to see independent filmmakers bring new and innovative platforms to our
culture. It's inspiring.  CIROC Vodka is the perfect addition to the Sundance
Film Festival - we're known to inspire great celebrations and Park City will be
no exception."  Combs has become more involved in film as an Executive Producer
of the Oscar winning "Undefeated" and partner on The Weinstein Company's
critically acclaimed "Lawless."   

During this past holiday season, CIROC Ultra Premium Vodka and  Esquire 
Magazine partnered to challenge aspiring filmmakers with the CIROC
'Ultra-Premium Cut' contest. Aspiring filmmakers were tasked to create a CIROC
social responsibility ad focusing on safe celebration.  John Ryan Johnson, an
MFA candidate at New York Tisch School of the Arts, was the grand prize winner.
Click here to view the ad that aired on national television: 
http://bit.ly/CirocFY13NYEConsumerCommercial

ABOUT CIROC VODKA
CIROC Ultra Premium Vodka is made using Fine French grapes, which are distilled
five times, providing a crisp, clean taste and citrus nose. CIROC launched
nationwide in September 2003.  In  October 2007, DIAGEO - the world's largest
spirits, wine and beer company - made spirits history by entering into a
strategic alliance with entertainment entrepreneur Sean "Diddy" Combs, in which
Mr. Combs and Combs Enterprises assumed the lead on all brand management
activities for CIROC. The makers of CIROC Vodka launched two new flavors - CIROC
RED BERRY and CIROC COCONUT - in  February 2010  and CIROC PEACH in  November
2011. The brand was named 2011 Spirits Brand of the Year by Market Watch. © 2013
Imported from  France  by Diageo,  Norwalk, CT. Celebrate Life Responsibly.

For more information please contact:

Ben Russo,  Ben@emcbowery.com  or  Jackie Gonzalez,  Jackie@emcbowery.com  of
EMC|Bowery at 323.857.0007

SOURCE  CIROC Ultra Premium Vodka

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