EA and GlassLab Announce SimCityEDU - Inspiring the Next Generation Through Play

Fri Jan 18, 2013 5:30pm EST

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Online Community Provides Educators with STEM-focused Curriculum Tools Based on
Award-Winning SimCity Videogame
REDWOOD CITY, Calif.--(Business Wire)--
Electronic Arts Inc. (NASDAQ: EA), in collaboration with GlassLab, today
announced SimCityEDU is in development, an online educational community based on
the award-winning SimCityTM videogame. SimCityEDU will serve as a resource for
classroom teachers who have a strong interest in utilizing digital platforms as
a learning tool to drive student interest in STEM (Science, Technology,
Engineering and Mathematics) subjects*.

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SimCity - inspiring the next generation through play. (Photo: Business Wire)

Educators will be able to create and share digital SimCity-based lesson plans
that will encourage students to think critically about the challenges facing
modern cities. In the classroom, SimCity will be more than a game - it will be a
way for the next generation of leaders to hone their skills through urban
planning, environmental management and socio-economic development. 

"For decades, SimCity has been embraced by the educational community as an
engaging videogame that also provides a powerful learning experience, teaching
problem solving skills through imaginative civic gameplay," said Lucy Bradshaw,
Senior Vice President and General Manager of EA`s Maxis Label. "We want to up
the ante of SimCity`s educational influence. Through our partnership with
GlassLab, SimCity will become the foundation of a program to re-imagine learning
in a way that will inspire today`s youth to get excited about STEM education and
become the problem solvers of tomorrow." 

Philadelphia Mayor Michael Nutter hosted a panel today, titled "Learn. Build.
Create.: Connected Learning Over the Next Four Years" at the United States
Conference of Mayors in Washington, D.C. Featuring a diverse group of panelists
including Special Assistant to the President for Education Policy Roberto
Rodriguez, MacArthur Foundation Director of Education for U.S. Programs
Constance Yowell, and musician and philanthropist John Legend, the group engaged
in a discussion on the importance of community-centered, connected learning. The
discussion focused on public-private partnerships with a goal to advance STEM
education, including EA and GlassLab`s collaborative effort on SimCityEDU. 

To learn more about forthcoming SimCityEDU project and about the SimCity
videogame, which will be released worldwide from March 5, please visit
www.SimCity.com. 

* SimCityEDU`s curriculum and tools will be correlated to U.S. Common Core
standards. 

About SimCity

Throughout its history, SimCity has engaged actively with teachers, students and
education organizations to inspire new ways of learning and change the way
students see the world around them. These programs have inspired a generation of
city planners, architects and mayors. With its return, SimCity will engage an
entirely new generation of PC and Mac gamers as they take charge of their own
customized cities and build a world that co-exists alongside friends. For the
first time in SimCity franchise history, players` decisions will have
long-lasting repercussions that will extend beyond their city limits. Together,
players will address real global challenges such as climate change, the search
for renewable resources and natural disasters. It`s up to the players to decide
whether to compete or collaborate to shape the world of tomorrow - for better or
for worse. 

SimCity is scheduled to release on March 5, 2013. To stay up-to-date on the
latest regarding SimCity please visit http://www.SimCity.com. 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 250 million registered players and operates in
75 countries. 

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, FIFA
Soccer, Need for Speed, Battlefield and Mass Effect. More information about EA
is available at http://info.ea.com. 

SimCity, Maxis, The Sims and Need for Speed are trademarks of Electronic Arts
Inc. Mass Effect is a trademark of EA International (Studio and Publishing) Ltd.
Battlefield is a trademark of EA Digital Illusions CE AB. John Madden, NFL and
FIFA are the property of their respective owners and used with permission. All
other trademarks are the property of their respective owners. 

About GlassLab

GlassLab is a non-profit bringing together leaders in the commercial games
industry and experts in learning and assessment to leverage digital games as
powerful, data-rich learning and assessment environments. By integrating
learning and formative assessment in a single engaging experience, the Lab aims
to deliver students and teachers pioneering tools that improve the process of
learning and accelerate progress on the path toward college and career. 

GlassLab represents a groundbreaking collaboration between Institute of Play,
Electronic Arts, Entertainment Software Association, Educational Testing
Service, Pearson`s Center for Digital Data, Analytics & Adaptive Learning, and
others. GlassLab is supported by grants from the Bill & Melinda Gates Foundation
and the John D. and Catherine T. MacArthur Foundation. 

For more information about GlassLab, please visit
http://www.instituteofplay.org/work/projects/glasslab/

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EA
Erik Reynolds, 650-628-7902 (Media)
Senior PR Director
ereynolds@ea.com
Deborah Coster, 650-628-5097 (Media)
PR Director
dcoster@ea.com



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