Alfa Romeo brand to re-enter U.S. market in late 2013-CEO

DETROIT Fri Jan 18, 2013 10:25am EST

DETROIT Jan 18 (Reuters) - The Alfa Romeo brand will re-enter the U.S. market late this year with its 4C sports car, the chief executive of both Fiat SpA and Chrysler Group LLC said on Friday.

Increasing Alfa's sales is a cornerstone of Sergio Marchionne's plan to cut losses at Fiat in Europe by 2015.

"For sure it's coming back this year with the 4C. With the Alfa Romeo 4C," CEO Marchionne said after a speech to a Detroit businesswomen's group. "We are finalizing the car now, so it should be here this year."

Marchionne added that Chrysler was close to signing with a preferred auto lender, although he declined to name the bank.

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Comments (2)
TomMariner wrote:
I want the Alfas the Caribinieri drive around Italy. That dark blue with the red stripes is so much cooler than a Crown Vic Police Pursuit.

Had a 1300 cc Giulietta years ago (79 ci) — a blast — as long as the thing was wound about 6,000 rpm.

Jan 20, 2013 7:51am EST  --  Report as abuse
artoftheauto wrote:
If the 4C comes over alone with no other obtainable mass market model it will fail to alert the people of the brand. This will be a very limited production car that will probably cost over $60,000. They had already shipped over a few 8C’s which no one other than car enthusiasts knew about. The Fiat 500 came over alone and dealers have a one model showroom. Fait should have readied a US Panda along with the 500, (perhaps Panda crash tests may have been a problem). The 500 is a very nice little car but with limited capacity for many. The Panda could have made up for that. Honda sells many “Fits”, and the Panda would have proved superior in every way. Alfa needs a range not just a car many won’t be able to buy for many reasons, limited supply, price and practically being the prominent reasons. A halo car needs to call attention to brands other models and those other models seem to be way too far off.

Jan 20, 2013 8:59pm EST  --  Report as abuse
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