INVISTA`s Latest Underwear Consumer Research Shows Gap in the Market - Company Vows to Raise the Industry Standard

Sun Jan 20, 2013 5:00am EST

* Reuters is not responsible for the content in this press release.

WILMINGTON, Del.--(Business Wire)--
After examining new research findings, LYCRA brand owner INVISTA is introducing
new quality standards for natural fiber based undies.
(C) 2012 INVISTA - Promotional LYCRA(R) FREEF!T(R) fabric boxer short designed
by Pull-in

A global cross-gender consumer study led by Strategic Insights* surveyed 4,000
men and women. It yielded interesting statistics on customer preferences,
revealing that consumers have high standards when purchasing underwear. The most
important attributes being:

* comfort (women 62%, men 54%) 
* fit (women 57%, men 45%) 
* overall quality (women 49%, men 40%)

The study findings also highlight that the majority of men and women check the
underwear label before purchasing (men 63%, women 56%), which shows that fabric
quality is important to them. 

In terms of fiber desirability, cotton was quoted to be the most desirable at
over 70%. LYCRA fiber came in second at 30% -- ahead of the generics, spandex
and elastane. 

In parallel, INVISTA researchers analysed more than 300 commercial underwear
styles around the world, testing a large variety of fabric properties for both
men and women underwear, including shrinkage, elongation, recovery force,
air-permeability, fabric weights or shape retention over time. 

This study pointed at a few issues and gaps in the existing underwear market
including a lack of consistency in current fabric testing measures, and no
suitable basic standard for underwear fabrics, which prompted INVISTA to take

"INVISTA was surprised to identify such a gap and problem in the underwear
market, and we have spent time and resources in the past years to fill this gap
with a proprietary test method, which is part of a new quality standard
specifically engineered for low LYCRA fiber content fabrics blended with natural
fibers that go into underwear. We are raising the bar in the underwear industry
to bring the end-consumers more comfortable and longer-lasting underwear, and
we`re very excited about what this will mean for the market. With this,
underwear has become a new strategic marketing focus for us," says Kim Chi
Phung, INVISTA`s new underwear global segment leader. 

Kim adds: "In addition to bringing to market a unique new quality standard for
underwear fabrics based on specialized performance criteria, INVISTA is
introducing two powerful platforms to market the improved feel and fit of
underwear made with LYCRA fibers." 

Indeed, independent research** explored thousands of potential combinations
between brand names, logos, taglines, benefit statements and features. The
concept most likely to inspire purchase intent among women was LYCRA INT!MATE
fabric (73%). The majority of men responded to LYCRA FREEF!T fabric (80%). 

"The gender-specific brands offer a more dynamic and targeted approach to
consumer appeal," Kim concludes. 

INVISTA has teamed-up with leading French underwear company Pull-in in designing
a promotional LYCRA FREEF!T fabric men underwear (90% cotton/10% LYCRA fiber1),
to highlight the value-add of underwear garments providing a comfortable,
long-lasting fit. 

The first commercial program was launched in late 2012 in North America with the
well-known PVH brand, Michael Kors. This early adoption is available at high end
department stores. 

Join Kim at a conference given at Salon International de la Lingerie in Paris,
on Sunday January 20th starting from 1pm to know more about INVISTA`s Underwear


INVISTA is one of the world`s largest integrated producers of polymers and
fibers, primarily for nylon, spandex and polyester applications. With a business
presence in over 20 countries, INVISTA`s global businesses deliver exceptional
value for their customers through technology innovations, market insights and a
powerful portfolio of global trademarks including: ADI-PURE, ANTRON, AVORA, C12,
information on INVISTA can be found at 

LYCRA is a trademark of INVISTA. 


Underwear brand Pull-in brought freshness and creativity in prints to the very
conservative lingerie world. Today, it is renowned for the originality and
quality of its underwear products designed in France and manufactured in Europe.
The brand has come a long way since its creation in 2000, with concept stores
openings in France and in the US, broadening the range of its products. Pull-in
uses LYCRA fiber to provide freedom of movement, wearing comfort and dimensional
stability in all its range. 

*Strategic Insights, Global Consumer Research 2011, 4,000 consumers 7 countries.

** Affinnova concept optimization testing, 1300 respondents, men and women aged
18-49, France and US, 2012

1 Designed by Pull-in, France. Qualifying fabrics from French fabric producer
Bel Maille

Photos/Multimedia Gallery Available:

Dianne Lober, 302-683-3017
Audrey Schueren, +44 020 7300 6340

Copyright Business Wire 2013

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.