REG-Beam Inc. Beam Inc. to Sell Select Brands to Luxco

Mon Jan 21, 2013 10:00am EST

* Reuters is not responsible for the content in this press release.

Luxco Acquiring Brands Including Wolfschmidt, Calvert and Bellows for $65
DEERFIELD, Ill.--(Business Wire)--

Beam Inc. (NYSE: BEAM), a leading global premium spirits company, and Luxco, a
leading producer, importer and marketer of beverage alcohol products, today
announced a definitive agreement for Beam to sell a collection of brands,
including related inventory, to Luxco. 

The brands included in the transaction are Wolfschmidt vodka, Calvert (Lord
Calvert Canadian, Calvert Extra, and gin), Bellows (blended whiskey, Bourbon,
gin, rum, Scotch and vodka), Dark Eyes vodka, Canada House Canadian, and Tempo
Triple Sec. The brands, distributed in North America, generated 2012 revenues of
approximately $30 million (excluding excise taxes) and volumes of approximately
1.8 million cases. The purchase price is approximately $65 million. 

"Following the premium brand acquisitions we`ve made in the past two years, this
move reduces portfolio complexity in economy vodka and Canadian whisky, and
reinforces Beam`s focus on developing our Power Brands and Rising Stars, which
are our most profitable growth engines," said Matt Shattock, president and chief
executive officer of Beam Inc. Beam segments its brands into Power Brands,
Rising Stars, Local Jewels and Value Creators. The brands being divested to
Luxco are among Beam`s Value Creators. 

"We are thrilled to be adding these brands to our portfolio. Beam has done a
great job in establishing them across many markets and categories. We look
forward to expanding them further and bolstering our entire portfolio with our
distributors," said Donn Lux, chairman & CEO of Luxco. 

The transaction is subject to customary closing conditions and is expected to be
completed by the end of January. As part of the transaction, Beam will continue
to produce and bottle the brands through at least January 2014. Beam expects the
transaction to be neutral to EPS in 2013. 

About Beam Inc.

As one of the world`s leading premium spirits companies, Beam is Crafting the
Spirits that Stir the World. Consumers from all corners of the globe call for
the company`s brands, including Jim Beam Bourbon, Maker`s Mark Bourbon, Sauza
Tequila, Pinnacle Vodka, Canadian Club Whisky, Courvoisier Cognac, Teacher`s
Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, Laphroaig
Scotch Whisky, Kilbeggan Irish Whiskey, EFFEN Vodka, Pucker Flavored Vodka,
Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails. Beam is
focused on delivering superior performance with its unique combination of scale
with agility and a strategy of Creating Famous Brands, Building Winning Markets
and Fueling Our Growth. 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock
Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and
the MSCI World Index. For more information on Beam, its brands, and its
commitment to social responsibility, please visit and 

About Luxco, Inc.

Luxco, based in St. Louis, Missouri, is a leading producer, importer and
marketer of beverage alcohol products. Founded in St. Louis in 1958, it is owned
and operated by the Lux family. Its portfolio of brands include: Juarez tequila
& triple sec, Pearl Vodka, Everclear brand grain alcohol, Arrow Cordials, Ezra
Brooks & Rebel Yell bourbons, St. Brendan`s Irish Cream, Salvador`s cocktails,
Yago Santgria wine and other well-recognized brands. Further, it owns and
operates the Paramount Distillers and Meier`s Wine companies based in Ohio. For
more information about the Company, visit or call 314-772-2626. 

Beam Inc. Forward-Looking Statements

This press release contains forward-looking statements, as that term is defined
in the Private Securities Litigation Reform Act of 1995. Readers are cautioned
that these forward-looking statements speak only as of the date hereof, and the
company does not assume any obligation to update, amend or clarify them to
reflect events, new information or circumstances occurring after the date of
this release. Actual results may differ materially from those projected as a
result of certain risks and uncertainties, including the risks and uncertainties
described from time to time in the Company's Securities and Exchange Commission

Media Relations - Beam
Clarkson Hine, +1-847-444-7515
Investor Relations - Beam
Tony Diaz, +1-847-444-7690
Media Relations - Luxco
Brian Labuda, +1-314-772-2626

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