Kognitio Expands Relationship With Nectar Italia, Enabling Greater Customer Insight Across A Wide Range Of Retailers

Mon Jan 21, 2013 11:58am EST

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Big Data volumes, generated through Nectar loyalty card, are analysed to develop
predictive trends into buying behaviours
BRACKNELL,  England, Jan. 21, 2013 /PRNewswire/ -- Kognitio, driving the
convergence of Big Data, in-memory analytics and cloud computing,today announced
an expansion of its relationship with Nectar Italia, designed to help retailers
throughout  Italy  better understand the behaviour of their online customers,
and to maximize their purchases.

Nectar Italia will enhance its adoption of Kognitio technology to analyse data
gathered through its loyalty card from customers of its Italian retail partners.

"By better understanding consumers' behaviour, both Nectar Italia and our
clients are better able to anticipate their needs and thus provide better
service, both in-store and online," said Francesco Tiberi, Nectar Italia Head of
IT.  "The rapid analytics we achieve through the use of the Kognitio Analytical
Platform have proven to deliver solid value to us and our clients."  Tiberi
noted that Nectar Italia's use of Kognitio enables his firm to instantly analyse
massive volumes of data.

"Companies increasingly realize that it is no longer enough to historically
analyze past customer behavior.  They know that using data to predict customers'
interests at the point of sale has become an absolute necessity in today's
marketplace," said  John Myers, Senior Analyst, Business Intelligence and Data
Warehousing at Enterprise Management Associates.  "Powerful data management
systems, like Kognitio, are the key to that kind of advanced and near real-time
analysis.  Kognitio's ability to return queries against Big Data volumes within
seconds delivers the kind of insight that companies need to better understand
their customers, and to retain them in order to successfully grow their

The Kognitio Analytical Platform leverages in-memory analytics to enable firms
to achieve greater business insight whether they leverage its on-premises
software or Kognitio Cloud services.  Kognitio said the Nectar Italia system
leverages multiple terabytes of RAM memory and hundreds of CPU cores, spread
over more than a dozen servers.  

"We regard Nectar Italia as a key strategic client and are pleased that it is
utilizing the power of Kognitio," said  Steve Millard, Kognitio president and
chief executive officer.  "Like other firms, Nectar Italia has experienced
first-hand the analytical capabilities that Kognitio delivers.  It knows that
the ability to perform queries against massive amounts of customer data, and to
obtain results within seconds or minutes, represents a key competitive
advantage.  We are pleased that Nectar Italia has chosen to work with Kognitio
to realize its goals."

About Kognitio
Kognitio is driving the convergence of Big Data, in-memory analytics and cloud
computing.  Having delivered the first in-memory analytical platform in 1989, it
was designed from the ground up to provide the highest amount of scalable
compute power to allow rapid execution of complex analytical queries without the
administrative overhead of manipulating data.  Kognitio software runs on
industry-standard x86 servers, or as an appliance, or in Kognitio Cloud, a
ready-to-use analytical platform.  Kognitio Cloud is a secure, private or public
cloud Platform-as-a-Service (PaaS), leveraging the cloud computing model to make
the Kognitio Analytical Platform available on a subscription basis.   Clients
span industries, including market research, consumer packaged goods, retail,
telecommunications, financial services, insurance, gaming, media and utilities. 

To learn more, visit  www.kognitio.com  and follow us on  Facebook,  LinkedIn 
and  Twitter.

About Nectar Italia  
Nectar Italia is the first coalition loyalty program in  Italy, started in 2010,
with more than 9 million active customers. Nectar integrates points collection
from many brands, belonging to different market sectors, in a single card that
allows consumers to collect points faster in their weekly shopping at more than
6,000 retail stores all over  Italy.  

In 2012, Italian partners of the Nectar program are:  Simply,  Ipersimply,  Sma 
and  Punto Sma  supermarkets, Nectar credit card by  So Oney,  IP  petrol
stations,  Auchan  superstores,  Unieuro  appliance stores,  Hertz  car rental
agencies, UniCredit with its prepaid card  Genius Card, the well-known online
retailer of books and home entertainment  IBS.it,  Libraccio.it, the digital
shop of the largest Italian chain of new and used school books, the Alpitour
World and costa Crociere travel agencies network  Welcome Travel,  Magneti
Marelli Checkstar  car repair shops, the online and telephonic insurance company
AXA  Quixa, clothing stores  Original Marines, the first electricity and natural
gas private operator in Italian domestic market  Sorgenia,  SaldiPrivati, the
private sales club by 'invitation only' and tyre dealers  Driver.  

For further information about Nectar Italia, please visit  www.nectar.it.  

Nectar Italia belongs to Aimia, a worldwide leader in loyalty management.  

About AIMIA  
Aimia is a global leader in loyalty management. Aimia's unique capabilities
include proven expertise in delivering proprietary loyalty services, launching
and managing coalition loyalty programs, creating value through loyalty
analytics and driving innovation in the emerging digital and mobile spaces.
Aimia owns and operates Aeroplan,  Canada's premier coalition loyalty program
and Nectar, the  United Kingdom's largest coalition loyalty program. In
addition, Aimia has majority equity positions in Air Miles Middle East and
Nectar Italia as well as a minority position in Club Premier,  Mexico's leading
coalition loyalty program and Cardlytics, a US-based private company operating
in transaction-driven marketing for electronic banking. Aimia is a Canadian
public company listed on the Toronto Stock Exchange (TSX: AIM) and has over
3,800 employees in more than 20 countries around the world. For more information
about Aimia, please visit  www.aimia.com.



SOURCE  Kognitio

Michael Hiskey, Kognitio, +1-646-216-2073, michael.hiskey@kognitio.com; Steve
Friedberg, MMI Communications, +1-610-518-7474, steve@mmicommunications.net

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