Experian Marketing Services launches 2013 Marketing Forward Tour

Mon Jan 21, 2013 10:39am EST

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Series of regional events help marketers better plan and execute brand
experiences, strengthen customer loyalty and maximize profits in a multichannel

NEW YORK,  Jan. 21, 2013  /PRNewswire/ -- Experian Marketing Services, a leading
provider of data, analytics and marketing technologies, will once again gather
together marketers and industry experts for multiple thought leadership sessions
during the second annual  Experian Marketing Services Marketing Forward Tour.

The Marketing Forward Tour is a series of regional events designed to help savvy
marketers learn how to better connect with today's dynamic and hyper-connected
consumers across all marketing channels. A diverse range of thought leadership
sessions are designed to educate marketers about industry best practices, tools
and technology platforms. Attendees will have the opportunity to interact with
peers and leading industry experts through half-day events featuring data-driven
sessions, peer-to-peer idea sharing and personalized roundtables.  

"Connecting innovators in the marketing industry through this type of event
provides marketers a hands-on platform in which they can learn more about new
techniques and technologies, discuss and explore innovative ideas that will help
improve campaign performance, and share best practices for connecting with
customers in a multichannel environment," said  Ashley Johnston, senior vice
president, Global Marketing, Experian Marketing Services. "Last year, we had
tremendous participation in the Marketing Forward Tour and received very
positive feedback from all attendees. We're excited to provide this opportunity
once again to our marketing partners."

This year, the Marketing Forward Tour has planned stops in:

* New York City,  Jan. 22
* Dallas,  Jan. 24
* San Francisco,  Feb. 12

During the three tour stops,  Bill Tancer, general manager of Global Research
for Experian Marketing Services and best-selling author of Click: What Millions
of People are Doing Online and Why It Matters, will present groundbreaking
consumer insights, holiday season results and predictions for 2013. Attendees
also will interact with Experian Marketing Services subject matter experts at
roundtables on a variety of topics, including cross-channel campaign execution,
email and social media marketing, online display advertising and campaign

To learn more or to register for one of the tour stops, please visit
2013 Experian Marketing Services Marketing Forward Tour.

To learn more about Experian Marketing Services, please visit

About Experian Marketing Services
Experian Marketing Services is a global provider of integrated consumer insight,
targeting and interactive marketing. We help brands from around the world
intelligently interact with today's dynamic, empowered and hyper-connected
consumers. By coordinating seamless interactions across all marketing channels,
we enable marketers to plan and execute superior brand experiences that deepen
customer loyalty, strengthen brand advocacy and maximize profits. We call it
Marketing Forward. For more information, please visit 

About Experian
Experian®  is the leading global information services company, providing data
and analytical tools to clients around the world. The Group helps businesses to
manage credit risk, prevent fraud, target marketing offers and automate decision
making. Experian also helps individuals to check their credit report and credit
score, and protect against identity theft.  

Experian plc is listed on the London Stock Exchange (EXPN) and is a constituent
of the FTSE 100 index. Total revenue for the year ended  31 March 2012  was 
US$4.5 billion. Experian employs approximately 17,000 people in 44 countries and
has its corporate headquarters in  Dublin, Ireland, with operational
headquarters in  Nottingham, UK;  California, US; and  Sao Paulo, Brazil.

For more information, visit  http://www.experianplc.com.

Experian and the Experian marks used herein are service marks or registered
trademarks of Experian Information Solutions, Inc. Other product and company
names mentioned herein are the property of their respective owners.

Jennifer Marshall
Experian Marketing Services
Public Relations
1 224 698 8798

SOURCE  Experian Marketing Services

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