Subway given sandwich course in measuring feet and inches down under

SYDNEY Sun Jan 20, 2013 10:58pm EST

Related Topics

SYDNEY (Reuters) - The U.S. fast-food chain Subway got caught up in an online furor after an Australian teenager measured his "footlong" Subway sandwich and found that it was an inch short.

Matt Corby's photo of the sandwich next to a tape measure attracted hundreds of thousands of likes and hundreds more comments when he posted it on Subway's Facebook fanpage.

In response, Subway Australia said the "Subway Footlong" was a registered trademark "as a descriptive name for the sub sold in Subway restaurants and not intended to be a measurement of length."

"Looking at the photo doing the rounds, showing a slightly undersized sub, this bread clearly is not baked to our standards," the company said in a statement posted on the Facebook fanpage.

Angry sandwich fans quickly took to the internet to knock the company's response.

"I refuse to eat at restaurants where I need to bring a measuring tape to choose my bread," said Phil Tripp.

And John Ralph made the case for the necessity of that extra inch: "An inch or two can mean a big difference ... if the Titanic had missed the iceberg by an inch or two it wouldn't have sunk."

(Reporting By Thuy Ong, Editing by Jane Wardell and Elaine Lies)

FILED UNDER:
We welcome comments that advance the story through relevant opinion, anecdotes, links and data. If you see a comment that you believe is irrelevant or inappropriate, you can flag it to our editors by using the report abuse links. Views expressed in the comments do not represent those of Reuters. For more information on our comment policy, see http://blogs.reuters.com/fulldisclosure/2010/09/27/toward-a-more-thoughtful-conversation-on-stories/
Comments (7)
RealNeil wrote:
What don’t they understand about the expression “Foot-Long”?
The response from Subway was BS, pure and simple.

Jan 21, 2013 12:55pm EST  --  Report as abuse
bwilly321 wrote:
Subway should have posted a picture of a sub roll next to a person’s foot. That way they could maintain that the length discription was correct.

Jan 21, 2013 1:47pm EST  --  Report as abuse
elderlybloke wrote:
Phil Tripp and co are very fortunate if worrying about this sort of thing is the biggest problem as it appears to be.

The law of triviality in the News is alive and well.

Jan 21, 2013 2:40pm EST  --  Report as abuse
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.