The Coca-Cola Company Launches Challenge among World Economic Forum`s `Global Shapers` to Accelerate Solutions to Global Problems

Tue Jan 22, 2013 9:00am EST

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Best Programs to Receive Seed Money to Expand Reach
DAVOS, Switzerland--(Business Wire)--
The Coca-Cola Company today encouraged the members of the World Economic Forum`s
Global Shapers Community to return to the Forum`s 2014 Annual Meeting in Davos
with proof points of the work they have done to help address the world`s
problems. In return, one project will be granted $50,000 in seed money to expand
its reach while five projects will be granted $10,000 to sustain and expand
their efforts. 

Global Shapers, a major initiative launched by the World Economic Forum to
engage young people between the ages of 20 and 30 to deliver local and global
change, will facilitate the challenge by encouraging Shaper "hubs" in more than
200 communities around the world to document the results of their community
projects focused on societal problems ranging from health to environment to
education to economic growth. 

Selection of the most impactful projects will be done by a panel of leading
individuals representing the Global Shapers, the Schwab Foundation for Social
Entrepreneurship, The Coca-Cola Company, governments and other members of civil
society. Judging criteria will include the severity of issues addressed, the
number of lives impacted, overall return on investment and the ability of the
project to be scaled more broadly. Results and impact achieved by all finalist
projects will be shared publicly in January 2014. 

"A challenge to spark and expand innovative ideas from the world`s young leaders
is exactly what our world needs today as we look to create much-needed growth in
the global economy," said Muhtar Kent, Chairman and CEO, The Coca-Cola Company.
"With more than half of the world`s population under age 27, it`s clear that
solving current and future challenges is dependent upon involving the ideas and
energy of the millennial generation. Our support of the Global Shapers
recognizes a belief that talent and leadership to create new growth and solve
societal problems can come from anywhere, not just from governments or

Added Klaus Schwab, Founder and Executive Chairman, the World Economic Forum:
"Young people are a tremendous source of innovation and can serve as a catalytic
force for restoring economic growth, addressing social injustice and creating
sustainable change. The Coca-Cola Company recognizes this, and we appreciate its
active role in supporting our Global Shapers Community. The growth of the
Shapers - now with more than 200 community hubs worldwide - is an exciting and
positive development for the Forum, embracing our spirit of entrepreneurship in
the global public interest and our commitment to find solutions to the world`s
biggest problems." 

Launched in 2011, the Global Shapers Community engages entrepreneurial
"millennials" in developing projects that positively impact local communities,
in addition to participating in a global conversation with world leaders to help
shape the future. 

The Shapers have made extraordinary progress. Already at the international
level, nine Shapers sit on the World Economic Forum`s Global Agenda Councils,
the largest brainstorming network of world-class academics. More than 300
Shapers have already participated in meetings organized by the World Economic
Forum, including in the closing plenary session of the World Economic Forum
Annual Meeting 2012. And in January 2013, more than 50 Global Shapers from
around the world are participating in the World Economic Forum Annual Meeting
2013 in Davos. 

Local Shapers programs address a wide range of social and economic problems
ranging from a project to open 200 public libraries in the Philippines to work
to provide relief efforts following Hurricane Sandy in the United States to
support for marginalized communities, including an orphanage for children under
seven in Bamako, Mali. 

About The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by Coca-
Cola, the world's most valuable brand, our Company's portfolio features 15
billion-dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we
are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners, we rank among
the world's top 10 private employers with more than 700,000 system associates.
For more information, visit Coca-Cola Journey at,
follow us on Twitter at or check out our blog, Coca-Cola
Unbottled, at

The Coca-Cola Company
Kent Landers, +01 404-676-2683

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