ePrize Campaign Wins HOW Design Award
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PLEASANT RIDGE, MI, Jan 22 (Marketwire) -- Cigna's "Health Care Reform For YOU," a project developed by ePrize, Inc., was chosen as an award-winning design in the most recent HOW Interactive Design Awards. This highly selective and well-regarded competition sponsored by HOW magazine recognizes outstanding creative work produced by individuals and creative agencies from around the world. In collaboration with ePrize, Cigna launched this interactive infographic campaign to provide Americans with key answers to their questions about health care reform, preparing them for 2014 when all Americans will be required to have health insurance. The law is very complex, and many consumers don't even know how to start looking for the information that will be relevant to them. By visiting Cigna's program, consumers are asked to answer a series of questions and are then presented with a customized result to help learn how the new health care reform law will personally affect them. The results give consumers a starting point to better understand the biggest impacts. Consumers are also able to share their personalized graphic through Facebook or Pinterest, helping to spread the word to friends. A team of design-industry veterans judged nearly 800 entries and selected winning projects that demonstrated an ideal mix of concept, strategy and execution. Entries were judged according to these criteria: -- How well does the entry communicate? -- How well does the entry achieve the client's mission? -- How memorable or unique is the entry? -- How strong is the entry aesthetically? The Interactive Design Awards encompass all types of digital work, from websites and kiosks to games and apps. This year's winning projects were created by top teams including Firstborn, Second Story, Cartoon Network and Hello Design. ePrize also received a Best In Class award from the Interactive Media Awards in 2012 for this project. "This dynamic infographic we created for Cigna is a perfect example of how an organization can create innovative, informative content that consumers want to share with friends across social channels," said Matt Wise, CEO of ePrize. "ePrize is looking forward to continuing our work with Cigna in creating engaging, meaningful consumer experiences that encourage deep interaction with their brand." Health Care Reform For YOU is live through early 2013. About ePrize, Inc. ePrize is the global leader in digital and mobile engagement. The company's multi-channel engagement solutions enable the world's largest brands to continue the dialogue from web to social to mobile, all the way to POS on a single unified platform. Last year, more than 50% of the Fortune 500 and many world-class agencies relied on ePrize's creative, technology and legal services. Since 1999, ePrize has created thousands of promotions, CRM and loyalty campaigns in 44 countries for clients like Coca-Cola, Microsoft, The Gap, MillerCoors, Lenovo, NHL, Yahoo!, P&G and AT&T. Headquartered in Detroit, ePrize also has offices in New York, Chicago, Los Angeles and Seattle. ePrize acquired a division of Apollo Data Technologies in 2011, and Cellit, a mobile solutions company, in 2012. Catterton Partners, a consumer-focused private equity firm, acquired ePrize in August 2012. About Cigna Cigna Corporation (NYSE: CI) is a global health service company dedicated to helping people improve their health, well-being and sense of security. All products and services are provided exclusively by or through operating subsidiaries of Cigna Corporation, including Connecticut General Life Insurance Company, Cigna Health and Life Insurance Company, Life Insurance Company of North America and Cigna Life Insurance Company of New York. Such products and services include an integrated suite of health services, such as medical, dental, behavioral health, pharmacy, vision, supplemental benefits, and other related products including group life, accident and disability insurance. Cigna maintains sales capability in 30 countries and jurisdictions, and has approximately 71 million customer relationships throughout the world. To learn more about Cigna(R), including links to follow us on Facebook or Twitter, visit www.cigna.com. Media Contact LaunchSquad for ePrize Matt Calderone eprize@LaunchSquad.com 212-564-3665 Copyright 2013, Marketwire, All rights reserved. -0-
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