Entergy Corp. Helps Super Bowl XLVII Geaux Green

Tue Jan 22, 2013 2:30pm EST

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Utility Partners with Fans to Offset Travel and Other Carbon Emissions
NEW ORLEANS,  Jan. 22, 2013  /PRNewswire/ -- What does a 300-cow dairy farm in 
Central Michigan  have to do with the festivities surrounding Super Bowl XLVII
in  New Orleans? The answer: The farm is one of three carbon offset projects
providing carbon credits aimed at reducing greenhouse gas emissions associated
with the big game.

(Logo:  http://photos.prnewswire.com/prnh/20120913/MM74349LOGO)

The carbon credits are part of a larger "Geaux Green" initiative launched by the
Super Bowl XLVII Host Committee, Entergy Corporation, and the Center for Climate
and Energy Solutions (C2ES) to limit the environmental impact of the Super Bowl.
On the farm in  Michigan, methane gas is being captured before it enters the
atmosphere. This action generates registered carbon credits, which Entergy is
purchasing to offset greenhouse gas emissions from Super Bowl-related
activities.  

The emissions include those related to travel to and from the Super Bowl by the
players, coaches, cheerleaders and other support staff from the two teams. The
credits will neutralize or offset the environmental impact of power needed to
operate Super Bowl venues including the Mercedes-Benz Superdome, the New Orleans
Ernest N. Morial Convention Center and team hotels.  Approximately 4,500
megawatts of power will be needed, resulting in some 3.8 million pounds of CO2.
These emissions will be offset by the carbon credits provided by Entergy.  

"Entergy is committed to protecting our environment, and the Super Bowl offers a
unique opportunity to showcase creative programs aimed at making a difference,"
said  Patty Riddlebarger, director of corporate social responsibility for
Entergy Corporation and the environmental initiatives chair for the New Orleans
Host Committee.  

Football fans can do their part by visiting the Geaux Green website
(http://neworleans-superbowl.com/geauxgreen).  An easy-to-use calculator helps
determine the carbon emissions associated with their trip to the big game. Fans
can select how much of their travel they want to offset (starting at  $5) and
choose the carbon-offset project from which they would like to purchase credits.
 Entergy is matching fan offset purchases dollar-for-dollar.  

Offset projects include a landfill gas collection project in  Denton, Texas, a
forest conservation initiative in the heart of  California's redwood region and
the methane-capture project in  Michigan. All three projects have been certified
to deliver the promised greenhouse gas reductions by the  Climate Action
Reserve.   

The Geaux Green website also offers an environment-themed game for all football
fans - traveling to the game or not. Visitors to the site can make pledges to
take simple steps to reduce their energy use and environmental impact in the
coming year. Entergy is matching all Geaux Green game pledges.  

In all, Entergy estimates that the company's offset purchases related to the
Super Bowl will result in more than 26 million pounds of avoided greenhouse gas
emissions.   

"Hosting the Super Bowl in the city where Entergy is headquartered is exciting,"
said Riddlebarger. "Through Geaux Green, we're assuring the benefits of the big
game are far-reaching and everlasting."  

For more information Visit the Geaux Green website at
(http://neworleans-superbowl.com/geauxgreen).  Visit the Super Bowl Host
Committee website at nolasuperbowl.com. Twitter: follow @tweetanimpact and
#geauxgreen for game updates
Facebook: Like us at www.facebook.com/geauxgreen.mai.

The Center for Climate and Energy Solutions (C2ES) is an independent, nonprofit,
nonpartisan organization promoting strong policy and action to address the twin
challenges of energy and climate change. Launched in  November 2011, C2ES is the
successor to the Pew Center on Global Climate Change.

The Center for Climate and Energy Solutions has partnered with Entergy to bring
the Make an Impact program to Entergy communities. Make an Impact is a unique,
community-focused project aimed at raising awareness and mobilizing action on
climate change. It provides tools and resources for Entergy employees,
customers, their families and the local community to understand and manage their
individual carbon footprint.

Entergy Corporation, which celebrates its 100th  birthday this year, is an
integrated energy company engaged primarily in electric power production and
retail distribution operations. Entergy owns and operates power plants with
approximately 30,000 megawatts of electric generating capacity, including more
than 10,000 megawatts of nuclear power, making it one of the nation's leading
nuclear generators. Entergy delivers electricity to 2.8 million utility
customers in  Arkansas,  Louisiana,  Mississippi  and  Texas. Entergy has annual
revenues of more than  $11 billion  and approximately 15,000 employees.

entergy.com
twitter: @Entergy.com

SOURCE  Entergy Corporation


Ann Becker, +1-601-368-5014 office, +1-601-497-4979 mobile, abecker@entergy.com

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