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ELS Studio Premium Audio System Debuts In New Acura Vehicles<6752.T>

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Tue Jan 22, 2013 5:00pm EST

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Panasonic Automotive Systems Company of America unveils the evolution of premium
audio featuring newly designed high performance speakers and amplifier
DETROIT,  Jan. 22, 2013  /PRNewswire/ -- Expanding on its rich heritage of
leadership in audio technology, Panasonic Automotive Systems Company of America
is launching the newest generation of its acclaimed ELS audio brand - the ELS
Studio Premium Audio System. The system made its debut at the LA Auto Show in
November on the all-new 2014 Acura RLX and appears in the MDX prototype that
Acura revealed at the auto show. ELS Studio embodies nine years of relentless
improvement to recreate the emotional experience of the recording studio.

"ELS Studio is without question the most advanced premium audio system that we
have ever developed," said Elliot "ELS" Scheiner, the multi-Grammy® 
Award-winning producer/engineer. "Our goal was to take premium audio to the next
level by underscoring an exceptional experience for the driver. We were able to
accomplish this by specifying the quality of the in-vehicle system hardware
using studio equipment performance as our reference."  

ELS Studio Premium Audio is a collaboration between Scheiner, Panasonic and
Acura engineers. Personally involved in each phase of development, Scheiner
utilized his expertise as a professional recording engineer and producer to tune
the ELS Studio Premium Audio system to the RLX's and MDX prototype specific
acoustic environments.

Each system features a new, high performance amplifier that provides powerful
and accurate midrange and high frequency response with increased clarity. The
RLX's ELS Studio Premium Audio System's 14 speakers create a dynamic listening
experience for all seating positions.  

2014 ELS Studio/RLX System highlights:

* Hybrid, Titanium Dome Tweeters reproduce a wide frequency range and low
distortion  
* 8cm Super Dynamic Range Speaker with double press polypropylene cone providing
low distortion and extended bass  
* 17cm Super Dynamic Range Speakers in the front and rear door featuring
extremely lightweight designs  
* 20cm Super Low Distortion Driver (SLDD) Subwoofer with extended bass response 

* Multi-Channel Power Amplifier with 588 watts and powerful DSP for sound
quality enhancements and independent control of front and rear door tweeters

"A key objective of the system was to provide listeners with the feeling of a
studio sound environment inside their vehicle," said  Tom Dunn, Panasonic
Automotive Systems of America, Director of Marketing and New Business
Development. "With ELS Surround available throughout the Acura vehicle line-up,
the ELS Studio designation serves to distinguish this system, as well as the
Acura RLX and MDX, as the ultimate automotive audio experience."  

The MDX prototype will replace the current generation that's been in production
since 2007. Specifications for the 2014 MDX and the ELS Studio Premium Audio
System will be announced when the production version of the car is released.  

About  Elliot Scheiner

After nearly 40 years in the music industry,  Elliot Scheiner  continues to be a
highly sought-after producer and engineer. His career includes work with such
music legends as the Eagles, Steely Dan, REM, Foo Fighters, Beck, Queen, Sting, 
Van Morrison  and  Eric Clapton. Scheiner has 24 Grammy nominations and has won
his seven Grammy Awards, including the 2012 Grammy for Best Surround Sound Album
for Layla And Other Assorted Love Songs (Super Deluxe Edition) by Derek and the
Dominos. Scheiner's recent works include, surround mix engineer for the
documentary film on the Eagles' titled, "The History of the Eagles," which will
premier at this year's Sundance Film Festival, and as mix engineer on  Paul
McCartney  latest album, "Kisses on the Bottom." His extensive industry
accolades include an Emmy®  for his work with the Eagles on their farewell tour
broadcast and he has received four Emmy nominations. A TEC Hall of Fame
inductee, Scheiner is the inaugural recipient of the Surround Pioneer Award,
which honors individuals who have made significant groundbreaking contributions
to the art of surround music production.  

He holds an honorary doctorate in music from  Berklee College  of Music. 
Scheiner is the first American to be awarded the Master of Sound honor from the
Japan Audio Society.  

About Acura
Acura offers a full line of technologically advanced performance luxury vehicles
through a network of 272 dealers within  the United States. The Acura lineup
features seven distinctive models including the RL luxury performance sedan, the
TL performance luxury sedan, the TSX Sport Wagon and sedan, the ILX compact
luxury sedan, the RDX luxury crossover SUV, the MDX luxury sport utility vehicle
and the ZDX four-door sports coupe.

Additional media information including detailed features, pricing and
high-resolution photography of the Acura model line is available at
www.acuranews.com. Consumer information is available at  www.acura.com.

About Panasonic Automotive Systems Company of America

Based in  Peachtree City, Georgia, and with  Detroit-area operations located in 
Farmington Hills, Mich., Panasonic Automotive Systems Company of America is a
division company of  Secaucus, New Jersey-based Panasonic Corporation of  North
America, the principal North American subsidiary of Panasonic Corporation.
(NYSE: PC) of  Osaka, Japan, one of the world's leading developers and producers
of innovative digital and other electronic products for consumer, business and
industrial use. Panasonic Automotive Systems Company of America also acts as the
North American operating company of Panasonic's Automotive Systems Company of 
Japan, which coordinates global automotive industry systems and components
operations. For more information on Panasonic Automotive, please visit: 
www.panasonic.com/business/automotive.

*ELS Studio is the registered trademark of Panasonic Corporation of  North
America, all rights reserved. Acura, RLX, TSX, ILX, TL, RDX, MDX, and ZDX are
trademarks of Honda Motor Co., Ltd. GRAMMY is the trademark of the National
Academy of Recording Arts & Sciences, Inc.



 

SOURCE  Panasonic Automotive Systems Company of America


David Stoyka, Marx Layne & Co., +1-248-855-6777, dstoyka@marxlayne.com or Dan
Unger, Panasonic, +1-201-392-4571, dan.unger@us.panasonic.com

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