SKECHERS to Air Two Commercials During Super Bowl

Wed Jan 23, 2013 9:05am EST

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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130123:nBw235383a

Footwear company will launch Skechers GOrun 2 with humorous ad starringthe
world`s fastest land animal and bring back Joe Montana for Relaxed Fit men`s
footwear
MANHATTAN BEACH, Calif.--(Business Wire)--
Following up on last year`s wildly successful Super Bowl ad starring the
adorable pup Mr. Quiggly for Skechers GOrun, SKECHERS USA, Inc. (NYSE:SKX) today
announced that the Company will return to the Big Game with two unique
campaigns. The first will use humor and animals to illustrate the speed of
Skechers GOrun 2 performance running footwear and is slated to air during the
two-minute warning of the first half. SKECHERS will also enlist football legend
Joe Montana for a second advertisement to air during the second quarter.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=355522&vid=4
Man vs. cheetah in the Skechers GOrun 2 Super Bowl ad campaign (Photo: Business
Wire)

For the Company`s performance brand, a cheetah takes center stage this year when
the world`s fastest land animal goes head-to-head with a human wearing Skechers
GOrun 2. Like the cheetah, Skechers GOrun 2 footwear is lightweight, sleek and
fast. The Company debuted the original Skechers GOrun collection on the feet of
a spunky French Bulldog during the 2012 Super Bowl, and the much adored "Mr.
Quiggly" commercial achieved a third place ranking at the top of the USA Today
Ad Meter, making the pooch a media darling and bringing global recognition to
Skechers Performance footwear. 

For the SKECHERS Relaxed Fit collection, Hall of Fame quarterback and four-time
Super Bowl champion Joe Montana is the face of the successful footwear line
that`s designed for comfort with a roomy toe area and memory foam insole.
Montana previously appeared in a SKECHERS Relaxed Fit campaign during Fall 2012
that also included ads featuring basketball and baseball icons Mark Cuban and
Tommy Lasorda. 

The 2013 Super Bowl campaign marks SKECHERS` fourth consecutive year of
commercials on the world`s biggest advertising platform. In its first year, the
Company utilized the star power of Joe Montana to launch its fitness division,
and then followed up in 2011 with Kim Kardashian in the Company`s fitness
footwear. Basketball and business icon Mark Cuban joined Mr. Quiggly in 2012 for
SKECHERS` most successful Super Bowl campaign thus far. 

Designed by the Company's Performance Division after extensively working with
elite runners, Skechers GOrun 2 is an innovative shoe that features
revolutionary midfoot strike technology and GOimpulse sensors for enhanced
sensory feedback. Designed for speed, the ultra-lightweight Skechers GOrun 2 is
ideal for novice to elite athletes. The Skechers Performance Division launched
in 2011, with a global marketing campaign starring elite distance runner and
Olympic medalist Meb. Competing in Skechers GOrun footwear, he recently achieved
two back-to-back personal best marathon times during the 2011 New York City
Marathon and with a first place finish at the 2012 Olympic Trials. Meb was the
fastest American at the London Games, finishing fourth overall, and will compete
at the prestigious Boston Marathon this spring wearing Skechers Performance
footwear. For more information about the Skechers Performance Division, visit
skechersperformance.com and follow us on Facebook
(http://www.facebook.com/SkechersPerformance) and Twitter
(https://twitter.com/skechersGO). 

A natural extension of relaxed fit jeans, Relaxed Fit footwear has fast become
one of SKECHERS` most successful men`s footwear collections and will soon expand
into women`s footwear. 

ABOUT SKECHERS USA, INC.

SKECHERS USA, Inc. (NYSE: SKX), based in Manhattan Beach, California, designs,
develops and markets a diverse range of footwear for men, women and children
under the SKECHERS name. SKECHERS footwear is available in the United States via
department and specialty stores, Company-owned SKECHERS retail stores and its
e-commerce website, and over 100 countries and territories through the Company`s
global network of distributors and subsidiaries in Brazil, Canada, Chile, Japan,
and across Europe, as well as through joint ventures in Asia. For more
information, please visit www.skechers.com, and follow us on Facebook
(http://www.facebook.com/SKECHERS) and Twitter
(https://twitter.com/SKECHERSUSA). 

This announcement may contain forward-looking statements that are made pursuant
to the safe harbor provisions of the Private Securities Litigation Reform Act of
1995. Forward-looking statements include, without limitation, any statement that
may predict, forecast, indicate or simply state future results, performance or
achievements, and can be identified by the use of forward looking language such
as "believe," "anticipate," "expect," "estimate," "intend," "plan," "project,"
"will be," "will continue," "will result," "could," "may," "might," or any
variations of such words with similar meanings. Any such statements are subject
to risks and uncertainties that could cause actual results to differ materially
from those projected in forward-looking statements. Factors that might cause or
contribute to such differences include international, national and local general
economic, political and market conditions including the ongoing global economic
slowdown and market instability; entry into the highly competitive performance
footwear market; sustaining, managing and forecasting costs and proper inventory
levels; losing any significant customers, decreased demand by industry retailers
and cancellation of order commitments due to the lack of popularity of
particular designs and/or categories of products; maintaining brand image and
intense competition among sellers of footwear for consumers; anticipating,
identifying, interpreting or forecasting changes in fashion trends, consumer
demand for the products and the various market factors described above; sales
levels during the spring, back-to-school and holiday selling seasons; and other
factors referenced or incorporated by reference in the Company`s annual report
on Form 10-K for the year ended December 31, 2011 and its quarterly report on
Form 10-Q for the three months ended September 30, 2012. The risks included here
are not exhaustive.The Company operates in a very competitive and rapidly
changing environment. New risks emerge from time to time and the companies
cannot predict all such risk factors, nor can the companies assess the impact of
all such risk factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to differ materially
from those contained in any forward-looking statements. Given these risks and
uncertainties, you should not place undue reliance on forward-looking statements
as a prediction of actual results. Moreover, reported results should not be
considered an indication of future performance.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130123005383/en/

SKECHERS USA, Inc.
Jennifer Clay
310-937-1326 

Copyright Business Wire 2013

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