Famed American Whiskey Brand Releases Soon-To-Be Coveted Bulleit 10

Wed Jan 23, 2013 11:52am EST

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Tom Bulleit's First-Ever Selected Reserve Aged 10 Years to Deliver Elevated
Bourbon
LAWRENCEBURG, Ky.,  Jan. 23, 2013  /PRNewswire/ -- As the renaissance of
American whiskey endures, the category continues to expand and diversify.
Perhaps no other bourbon has captured the palates of whiskey enthusiasts and the
imagination of mixologists quite like Bulleit Bourbon. With an undeterred
passion for excellent whiskey,  Tom Bulleit, founder of one of America's fastest
growing small batch whiskies, officially announced today the availability of his
selected reserve - Bulleit 10 Years Old.   

(Photo:   http://photos.prnewswire.com/prnh/20130123/NY47058  )

Aged in charred American white oak, a select number of Bulleit Bourbon barrels
were set aside to age for ten years to see how the already award-winning bourbon
would develop. Bulleit distillers were thrilled to find that the additional
years resulted in a special expression of Bulleit Bourbon that provides a rich,
deep, incredibly smooth sipping experience that maintains the inherent character
and high rye content for which the Bulleit brand is best known.  

"I may be biased, but I think Bulleit Bourbon is incredible at its traditional
age of five to eight years," said  Tom Bulleit, "but it's exciting to see what
happened to a select number of barrels aged a little longer.  The result was a
special expression of our family's bourbon that exceeded our expectations and we
knew we had to bottle it and share it with our loyal fans."

Balanced, rich and complex with delicate floral notes which have been rounded
through the extra years within the barrels, Bulleit 10 is russet in color with
rich oaky aromas and hints of vanilla and dried fruit. At 91.2 proof (45.6%
ABV), the newest addition to the brand's portfolio of products possesses an
exceptionally smoky and smooth finish.  

Much like Bulleit Bourbon and Rye, Bulleit 10 is showcased in the iconic
frontier-inspired bottle with a beige label that prominently showcases the
liquid's age. In addition, Bulleit 10 is housed within a premium box display
that creatively outlines the Bulleit family story and Tom's inspiration for fine
bourbon.

"Bulleit 10 is a very limited and special opportunity to responsibly enjoy the
bourbon in a refined expression," Bulleit continued. "We are eager to see its
receptivity and are making it available for as long as the supply lasts."

Bulleit 10 is available nationwide for a suggested retail price of  $44.99  for
a 750 ml bottle. Please visit  www.BulleitBourbon.com  or 
www.Facebook.com/Bulleit  to learn more and remember to always drink
responsibly.  

About Bulleit Distilling Co.  
Founded by  Tom Bulleit, the Bulleit Distilling Co. was started more than 20
years ago with Bulleit Bourbon, and in  March 2011, Bulleit Rye, a straight rye
whiskey, was added to the portfolio with critical acclaim. Bulleit Bourbon ranks
as one of the fastest-growing Small Batch Bourbons in America, which Tom largely
credits to word of mouth recommendations.   Using only the finest ingredients
available -- the best grains,  Kentucky's limestone filtered water, fresh from
the Salt River and a special strain of yeast -- the 150+ year-old family recipe
uses a large amount of rye grain, which gives Bulleit Bourbon a distinctive
taste.

About Diageo
Diageo is the world's leading premium drinks business with an outstanding
collection of beverage alcohol brands across spirits, beer and wine. These
brands include  Johnnie Walker, Crown Royal, J&B,  Windsor, Buchanan's and
Bushmills whiskies, Smirnoff, Ciroc and Ketel One vodkas, Baileys, Captain
Morgan,  Jose Cuervo, Tanqueray and Guinness.

Diageo is a global company, with its products sold in more than 180 countries
around the world. The company is listed on both the New York Stock Exchange
(DEO) and the London Stock Exchange (DGE). For more information about Diageo,
its people, brands, and performance, visit us at  Diageo.com. For our global
resource that promotes responsible drinking through the sharing of best practice
tools, information and initiatives, visit  DRINKiQ.com.

Celebrating life, every day, everywhere.

 CONTACT:  Nicole Anastasi               Trish Mannion             
           Taylor                        Diageo                    
           (704)644-6921                 (646)223-2161             
           nanastasi@taylorstrategy.com  trish.mannion@diageo.com  


SOURCE  Diageo

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