Big News from Pampers Swaddlers: America`s Favorite Diapers Now Available in Sizes 4 and 5

Wed Jan 23, 2013 7:40am EST

* Reuters is not responsible for the content in this press release.

http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130123:nBw235186a

MINNEAPOLIS--(Business Wire)--
While 89% of new moms start off using Swaddlers diapers as their first diaper,
before now they would have to find a different diaper once their child grew
beyond size 3. That changed today as Pampers announced the launch of Swaddlers
in sizes 4 and 5 at Target stores nationwide.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=355021&vid=4
Audrey McClelland, mom of 4 and fashion blogger, says Swaddlers is a diaper she
has always loved. (Photo: Business Wire)

"Pampers Swaddlers have been the number one choice of hospitals* for years, and
we are excited to launch these additional sizes," said Greg Barntsen, Procter &
Gamble Marketing Manager. "We listened to parents who said they wanted to keep
their toddlers in Swaddlers, and we`re pleased to offer them that option now." 

According to Audrey McClelland, mother of four children under the age of eight
(with one more on the way) and founder of MomGeneration.com, moms are looking
for ways to keep it simple and avoid unnecessary disruptions to established
routines. 

"Swaddlers is a diaper I`ve always loved, and I`m so excited it is now available
in bigger sizes at Target," Audrey said. "Now parents can keep their little ones
in Swaddlers throughout all of their diaper-wearing years." 

From January 27 through February 2, Target guests will receive a free $20 Target
GiftCard with an in-store purchase of two Pampers Swaddlers, Cruisers or Baby
Dry Economy Packs. 

For more information on Swaddlers, visit
http://www.pampers.com/new-baby-diapers-swaddlers. 

*based on sales data 

About Procter & Gamble

P&G serves approximately 4.6 billion people around the world with its brands.
The Company has one of the strongest portfolios of trusted, quality, leadership
brands, including Pampers, Tide, Ariel, Always, Whisper, Pantene, Mach3, Bounty,
Dawn, Fairy, Gain, Charmin, Downy, Lenor, Iams, Crest, Oral-B, Duracell, Olay,
Head & Shoulders, Wella, Gillette, Braun, Fusion, Ace, Febreze, Ambi Pur, SK-II,
and Vicks. The P&G community includes operations in approximately 75 countries
worldwide. Please visit http://www.pg.com for the latest news and in-depth
information about P&G and its brands. 

This press release has an accompanying Smart Marketing Page providing further
details about the organization, products and services introduced above. You can
access the Smart Marketing Page via the following link:
http://smp.newshq.businesswire.com/pages/big-news-pampers-swaddlers.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20130123005186/en/

Blue Chip Marketing Worldwide
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ishaffer@bluechipww.com
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mgreenwald@bluechipww.com

Copyright Business Wire 2013

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