World Economic Forum, and Accenture Deliver Real-time Social Media Insights to Participants of World Economic Forum's Annual Meeting in Davos

Thu Jan 24, 2013 5:00pm EST

* Reuters is not responsible for the content in this press release.

For best results when printing this announcement, please click on the link

'Social Wall' implemented with Accenture and powered by Salesforce Marketing
Cloud displays the top conversations happening across Facebook, Google+, Twitter
and more

DAVOS, Switzerland  and  SAN FRANCISCO,  Jan. 24, 2013  /PRNewswire/ -- The
World Economic Forum, (NYSE: CRM), the enterprise cloud computing
company, and Accenture (NYSE: ACN) today announced the completion of a
collaborative effort to deliver a "Social Wall" at the World Economic Forum's
Annual Meeting in  Davos, Switzerland, taking place from January 23-27. 


Located in the Davos Congress Center, the Social Wall features an 8-meter-wide
screen that displays real-time visualizations of trending conversations
happening on social channels such as Facebook, Google+ and Twitter around the
annual gathering of world leaders. This year's gathering features the most
socially savvy list of participants with more than 800 delegates active on
Twitter. The Social Wall allows participants to take the pulse of the
conversations and key themes emerging from the global gathering by highlighting
the most popular trending topics, the most active and influential participants,
and the most active regions on social channels. In all, the Social Wall is
expected to monitor half a billion social media conversations a day.

The World Economic Forum is connecting more deeply with all of its constituents
across business, government, NGOs, and civil society organizations through
technology. In a world that requires greater multi-stakeholder collaboration, it
is ever more important to listen to and engage with others. Leveraging the best
of today's technology, the World Economic Forum is leading in its ability to
showcase in real time what issues are most discussed, which leaders are
generating the greatest interest and how themes are evolving throughout the
course of the Forum's Annual Meeting in Davos.  

"The Forum has consistently introduced cutting edge innovations at our Annual
Meetings to enhance the experience of its participants. This year's Social Wall
scans over 500 million social conversations daily to surface relevant insights
and link participants into a global discussion," shared  Jeremy Jurgens, Chief
Information and Interaction Officer of the World Economic Forum.

"Social media connects the world in ways that was previously not possible," said
 Paul Daugherty, chief technology officer at Accenture. "The 'Social Wall' at
this week's World Economic Forum presents the immense amount of data,
conversations and trends shaping the online discourse related to  Davos  in a
compelling way. Understanding, analyzing and consuming enormous amount of data -
in real time - is the future of market intelligence." 

"We're in a social revolution, and social technologies provide an incredible
opportunity for organizations to connect with their customers, employees or
constituents in entirely new ways," said  George Hu, COO, "The
world leaders gathering in  Davos  can now see the conversations happening on
social media about the important issues in the world today."

The Social Wall is powered by Salesforce Marketing Cloud, the world's most
comprehensive social marketing suite that enables any brand to listen, engage,
advertise and measure results of social media marketing programs, all in one

The Social Wall is located outside the plenary hall in the Davos Congress

About World Economic Forum
The World Economic Forum is an independent international organization committed
to improving the state of the world by engaging business, political, academic
and other leaders of society to shape global, regional and industry agendas.  

Incorporated as a not-for-profit foundation in 1971 and headquartered in 
Geneva, Switzerland, the Forum is tied to no political, partisan or national
interests (

About Accenture
Accenture is a global management consulting, technology services and outsourcing
company, with 259,000 people serving clients in more than 120 countries.
Combining unparalleled experience, comprehensive capabilities across all
industries and business functions, and extensive research on the world's most
successful companies, Accenture collaborates with clients to help them become
high-performance businesses and governments. The company generated net revenues
of  US$27.9 billion  for the fiscal year ended  Aug. 31, 2012. Its home page is 

Founded in 1999, is the enterprise cloud computing leader. Using's social and mobile cloud technologies, companies can connect
with customers, partners and employees in entirely new ways. Based on's real-time, multitenant architecture, the company's platform and
apps give customers the tools to create a social front office and revolutionize
the way they sell, service, market, collaborate, work, and innovate.

- Grow your business with the world's #1 sales app, Salesforce Sales Cloud.
- Deliver amazing customer service with the award-winning Salesforce Service
- Listen, engage, advertise, and measure social media marketing with the
Salesforce Marketing Cloud.
- Achieve breakthrough collaboration and productivity with Salesforce Chatter.
- Align, motivate and drive performance with Salesforce
- Build social and mobile cloud apps on the Salesforce Platform and extend
success with the world's leading enterprise app marketplace, the AppExchange.

Any unreleased services or features referenced in this or other press releases
or public statements are not currently available and may not be delivered on
time or at all. Customers who purchase applications should make
their purchase decisions based upon features that are currently available. has headquarters in  San Francisco, with offices in  Europe  and 
Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM."
For more information please visit, or call

©2013, inc. All rights reserved. Salesforce, Chatter, Sales
Cloud, Service Cloud, Marketing Cloud,, AppExchange, Salesforce
Platform, and others are trademarks of, inc. Other names used
herein may be trademarks of their respective owners.


Andrew Schmitt,, +1-415-778-3171,; or
Peter Y. Soh, Accenture, +1-703-947-2571,

Comments (0)
This discussion is now closed. We welcome comments on our articles for a limited period after their publication.