Equifax, Reputation.com Join Forces to Help Consumers Protect Their Online Information

Thu Jan 24, 2013 9:01am EST

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ATLANTA  and  REDWOOD CITY, Calif., Jan. 24, 2013 /PRNewswire/ -- Equifax, a
global leader in consumer and commercial data and workforce information
solutions, and  Reputation.com, a world leader in consumer data protection,
announced today that Equifax will include Reputation.com's online personal data
monitoring and removal technology within its subscription-based credit
monitoring and identity theft protection products for consumers.    

(Logo:  http://photos.prnewswire.com/prnh/20060224/CLF037LOGO)
(Logo:  http://photos.prnewswire.com/prnh/20130124/CL47369LOGO)

This new partnership will enhance Equifax Personal Solutions' leading suite of
credit monitoring and identity theft protection products by allowing Equifax
customers to monitor and remove sensitive personal information from online
people search directory sites that sell it or give it away.  In combination with
Equifax's existing credit monitoring and identity theft protection capabilities,
this partnership creates one of the most powerful credit and personal online
protection tools available today.

Equifax ID Patrol  and Equifax Complete  Advantage subscribers will receive
monitoring of personally identifiable information - like addresses, phone
numbers, date of birth, email addresses and more - when found online. 
Additionally, for Equifax Complete  Premier and Family Plan members,
Reputation.com can remove this sensitive information from the web at the
customers' request.  

"Equifax is committed to empowering consumers with information and tools to be
their financial best," said  Trey Loughran, president of Equifax Personal
Solutions. "By incorporating Reputation.com's privacy monitoring capabilities,
we are enabling consumers to better monitor and manage a broader scope of their
online personal information as a natural extension of our product set. We are
excited to partner with Reputation.com, a leader in digital privacy and
reputation, in providing this powerful combination of capabilities to our

"So much about each of us is revealed online - and these digital breadcrumbs add
up to vulnerability for consumers," said  Michael Fertik, founder and CEO of
Reputation.com.  "Your online identity is worth protecting and we're proud to
partner with Equifax, a recognized leader in consumer empowerment, to identify
and safeguard individuals' sensitive information."   

"This is the first-ever merging of credit monitoring, identity theft protection
and the protection of personal digital credibility.  Together, Equifax and
Reputation.com now help consumers to protect themselves from a comprehensive set
of financial exposures, both online and offline," he said.

To learn more about the Equifax Complete suite of products now available with
privacy monitoring capabilities from Reputation.com, visit  www.equifax.com.  

About Equifax

Equifax Personal Solutions empowers consumers with the confidence and control to
be their financial best. Find out more about Equifax's innovative suite of
credit monitoring and identity protection products at  www.equifax.com. Get
smart information on everything from credit to retirement, all in one place at
the Equifax Finance Blog,  blog.equifax.com.

Equifax is a global leader in consumer, commercial and workforce information
solutions, providing businesses of all sizes and consumers with information they
can trust. We organize and assimilate data on more than 500 million consumers
and 81 million businesses worldwide, and use advanced analytics and proprietary
technology to create and deliver customized insights that enrich both the
performance of businesses and the lives of consumers.

Headquartered in  Atlanta, Equifax operates or has investments in 18 countries
and is a member of Standard & Poor's (S&P) 500 Index. Its common stock is traded
on the New York Stock Exchange (NYSE) under the symbol EFX. For more
information, please visit  www.equifax.com.

About Reputation.com

Reputation.com was founded in 2006 to give individuals and businesses the power
to control their digital privacy and reputation.  The company continues to
pioneer patented solutions that safeguard and remove personal data from the
Internet, monitor and respond to online reviews, build a positive and accurate
Web presence, and help businesses proactively engage customers.  Reputation.com
is a World Economic Forum Global Growth Company and multiple award winner,
including the recent Silver for the Best in Biz Awards for "Most Customer
Friendly Company" in 2012.

SOURCE  Equifax

Equifax: Michele Cacdac-Jones, +1-678-795-7885,
michele.cacdac-jones@equifax.com; Reputation.com: Leslie Hobbs, +1-650-381-2996,
leslie.hobbs@reputation.com, @Reputation_com

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