Hertz Teams Up With Penske Racing to Sponsor NASCAR Sprint Cup and Nationwide Series

Wed Jan 23, 2013 8:35pm EST

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PARK RIDGE, N.J.,  Jan. 23, 2013  /PRNewswire/ -- The  Hertz  Corporation
(NYSE:HTZ) and Penske Racing announce today a new, multi-year agreement with
Hertz serving as a 2013 primary sponsor for select races on Penske Racing cars
that will be competing in both the NASCAR Sprint Cup and Nationwide Series.   

(Photo:   http://photos.prnewswire.com/prnh/20130123/NY47388)  

(Logo:   http://photos.prnewswire.com/prnh/20110810/NY50373LOGO)  

"Hertz has established a great relationship with Penske through our car rental
operations in Tennessee.  Extending this partnership to the championship-winning
Penske Racing organization enables Hertz to enter the sport of NASCAR, tapping
into its diverse and devout fan base," said  Mark P. Frissora, Hertz Chairman
and CEO.  "By sponsoring Penske Racing, Hertz is able to tap into the loyal
NASCAR fan base; race enthusiasts who will love the diverse selection of cars,
including cars in Hertz's Adrenaline and Prestige Collections, in our rental
fleet."

Under the agreement, Hertz will be co-primary sponsor on the No. 22 Ford Fusion
driven by  Joey Logan  in the Sprint Cup Series at the fall race hosted at
Charlotte Motor Speedway. In the Nationwide Series competition, Hertz will be
the primary sponsor for seven races on the No. 22 Ford Mustang, which will be
driven in 2013 by defending NASCAR Cup Series champion  Brad Keselowski, Logano
and  Ryan Blaney. The No. 22 Hertz Ford will compete in Nationwide Series races
at Dover International Speedway (two races), New Hampshire Motor Speedway,
Chicagoland Speedway, Richmond International Raceway, Watkins Glen International
and Homestead-Miami Speedway this season.

"We are very happy to welcome Hertz to the Penske Racing family and to the sport
of NASCAR racing," said  Roger Penske. "Hertz is a well-established and
industry-leading brand worldwide and we are certainly excited to begin this
multi-year partnership in 2013 with our teams competing in both the Sprint Cup
and Nationwide Series."

Under the new partnership, Hertz will also be an associate sponsor throughout
the course of the season for the Penske Racing No. 22 Cup Series and Nationwide
Series teams with branding presence on the team's uniforms and equipment as well
as on the Nationwide Series car.   

Hertz is committed to offering its customers the most technologically innovative
products and services available to keep customers  "Traveling at the Speed of
Hertz."  This includes Hertz 'Carfirmations'; 'Gold Choice', which gives Gold
members the power to keep the car they reserved or simply choose a different car
from the Gold Choice area; and e-Return, with the fastest car rental drop-off
that includes an email receipt within hours. These are all complimentary
services for Hertz Gold Plus Rewards members, which is currently free to join.
In addition, Hertz continues to expand the presence of its ExpressRent
Interactive Kiosks that let customers rent a car, with or without a reservation,
through a live, face-to-face video kiosk.  

For more information, visit  www.Hertz.com  and/or follow Hertz at 
www.Facebook.com/Hertz  and  www.Twitter.com/Hertz. Click  here  to visit the
Hertz YouTube page and view the Hertz ExpressRent Kiosk.

About Penske Racing 
Penske Racing is one of the most successful teams in the history of professional
sports. Competing in a variety of disciplines, cars owned and prepared by Penske
Racing have produced 364 major race wins, 423 pole positions and 24 National
Championships, including the 2012 NASCAR Sprint Cup Series title. The team has
also earned a record 15 Indianapolis 500 victories in its storied history. For
more information about Penske Racing, please visit  www.penskeracing.com.

About The Hertz Corporation 
Hertz operates its car rental business through the Hertz, Dollar and Thrifty
brands from approximately 10,400 corporate, licensee and franchisee locations in
 North America,  Europe,  Latin America,  Asia,  Australia,  Africa, the  Middle
East  and  New Zealand. Hertz is the largest worldwide airport general use car
rental brand, operating from approximately 8,800 corporate and licensee
locations in approximately 150 countries. Hertz is the number one airport car
rental brand in the U.S. and at 111 major airports in  Europe. Dollar and
Thrifty have approximately 1,580 corporate and franchisee locations in
approximately 80 countries. Hertz is an inaugural member of  Travel + Leisure's 
World's Best Awards Hall of Fame and was recently named, for the thirteenth
time, by the magazine's readers as the Best Car Rental Agency. Hertz was also
voted the Best Overall Car Rental Company in Zagat's 2012/13 U.S. Car Rental
Survey, earning top honors in 14 additional categories, and the Company swept
the global awards for Best Rewards Program and Best Overall Benefits from
FlyerTalk.com. Product and service initiatives such as Hertz Gold Plus Rewards,
NeverLost, and unique cars and SUVs offered through the Company's Adrenaline,
Prestige and Green Traveler Collections, also set Hertz apart from the
competition. Additionally, Hertz owns the vehicle leasing and fleet management
leader Donlen Corporation and operates the Hertz On Demand car sharing business.
The Company also owns a leading North American equipment rental business, Hertz
Equipment Rental Corporation, which includes Hertz Entertainment Services.

SOURCE  The Hertz Corporation


Paula Rivera, +1-201-307-2824, privera@hertz.com

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