HP Technology Helps Up-and-Coming Fashion Designers Make It Work on "Project Runway"

PALO ALTO, CA, Jan 24 (Marketwire) --
HP (NYSE: HPQ) technology will make a return appearance on the 11th
season of Lifetime Television's Emmy(R) Award-nominated hit "Project
Runway," celebrating five years of incorporating technology into the
compelling fashion competition and recognizing its increasing impact on
the creative arts.

"Project Runway" is at the forefront of the intersection of the fashion
and technology industries. The capabilities of HP and Intel allow the
show's competitors to make technology matter in their work by integrating
it into fashion's creative process.

"Whether providing superior ability to sketch on the HP ENVY TouchSmart
Ultrabook(TM) or delivering crisp and unique prints, HP and Intel's
innovative technologies will help play an essential role in the show's
creative process," said Chris Bohrer, director, Worldwide Consumer PC
Marketing, HP.

"We are again delighted that HP will join us as a sponsor of 'Project
Runway,'" said Meryl Poster, president, Television, The Weinstein
Company. "HP technology, combined with Intel's, provides the designers
with a rich canvas on which to develop and visualize their ideas, from
silhouettes to textiles. I continue to be impressed and inspired by the
garments they bring to life."

Premiering tonight on Lifetime Television, season 11 of the hit series
will showcase the HP TouchSmart, HP ENVY x2, HP ENVY TouchSmart
Ultrabook, HP Elitebook and HP ENVY Spectre XT Ultrabook, all of which
will be integral to the contestants' design process. Also this season,
the HP ENVY All-in-one PC will be used to make textile pattern ideas.

About "Project Runway"
Hosted by supermodel and fashion maven Heidi
Klum, the hit series "Project Runway" provides budding designers with an
opportunity to launch their careers in fashion, under the watchful eye of
mentor and Liz Claiborne Chief Creative Officer Tim Gunn. "Project
Runway" was 2010's No. 1 rated and most watched competitive reality
program on ad-supported cable among Women 18-49, Women 25-54, Women 18+,
Adults 18-49, Adults 18+ and Households. The show recently was awarded
with a 2011 GLAAD Media Award for Outstanding Reality Program and also
was nominated for a Critics' Choice Television Award in the
Reality-Competition Program category.

"Project Runway" is produced by The Weinstein Company, Bunim-Murray
Productions and Full Picture. Executive producers include Bob and Harvey
Weinstein (co-chairmen of The Weinstein Company), Meryl Poster of The
Weinstein Company, Jon Murray and Sara Rea of Bunim-Murray Productions,
Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture
Entertainment. Barbara Schneeweiss oversees the production on behalf of
The Weinstein Company. Rob Sharenow, Gena McCarthy and David Hillman of
Lifetime Television also executive produce.

About The Weinstein Company
The Weinstein Company (TWC) is a multimedia
production and distribution company launched in October 2005 by Bob and
Harvey Weinstein, the brothers who founded Miramax Films in 1979. TWC
also encompasses Dimension Films, the genre label founded in 1993 by Bob
Weinstein, which has released such popular franchises as Scream, Spy Kids
and Scary Movie. Together TWC and Dimension Films have released a broad
range of mainstream, genre and specialty films that have been commercial
and critical successes. TWC releases took home eight 2012 Academy
Awards(R), the most wins in the studio's history. The tally included Best
Picture for Michel Hazanavicius's The Artist and Best Documentary Feature
for TJ Martin and Dan Lindsay's Undefeated. The Artist brought TWC its
second consecutive Best Picture statuette following the 2011 win for Tom
Hooper's The King's Speech.

Since 2005, TWC and Dimension Films have released such films as
Grindhouse; I'm Not There; The Great Debaters; Vicky Cristina Barcelona;
The Reader; The Road; Halloween; The Pat Tillman Story; Piranha 3D;
Inglourious Basterds; A Single Man; Blue Valentine; The Company Men;
Miral; Submarine; Apollo 18; Our Idiot Brother; I Don't Know How She Does
It; The Untouchables, Killing Them Softly; The Master; Silver Linings
Playbook and Django Unchained.

TWC is also active in television production, led by former Miramax Films
President of Production and current President of Television Meryl Poster,
with credits including the Emmy(R) nominated and Peabody Award winning
reality series Project Runway, spin-off series Project Runway All Stars
and Project Accessory, the VH1 reality series Mob Wives, spin-off series
Big Ang and Mob Wives: Chicago, and the critically acclaimed HBO
comedy/crime series The No. 1 Ladies Detective Agency which also received
a Peabody Award. The company is currently in pre-production on the
martial-arts epic Marco Polo for Starz as well as production on the
second season. TWC additionally has 17 series in different stages of
development, including The Nanny Diaries, being adapted for ABC by Amy
Sherman Palladino (Gilmore Girls).

About Lifetime
Lifetime is committed to offering the highest quality
entertainment and information programming, and advocating a wide range of
issues affecting women and their families. In 2012, as a result of its
aggressive triple threat programming strategy doubling its amount of
original programming spanning scripted dramas, reality series and movies,
Lifetime posted its strongest year-on-year growth among the key
demographics in 10+ years, while also reaching its youngest median age in
16 years. Lifetime Television(R), LMN(R), Lifetime Real Women(R) and
Lifetime Digital(TM) are part of Lifetime Entertainment Services, LLC, a
subsidiary of A+E Networks. A+E Networks is a joint venture of the
Disney-ABC Television Group and Hearst Corporation.

About HP
HP creates new possibilities for technology to have a
meaningful impact on people, businesses, governments and society. The
world's largest technology company, HP brings together a portfolio that
spans printing, personal computing, software, services and IT
infrastructure to solve customer problems. More information about HP is
available at http://www.hp.com.

Ultrabook is a trademark of Intel Corporation.

Copyright 2013 Hewlett-Packard Development Company, L.P. The information
contained herein is subject to change without notice. The only warranties
for HP products and services are set forth in the express warranty
statements accompanying such products and services. Nothing herein should
be construed as constituting an additional warranty. HP shall not be
liable for technical or editorial errors or omissions contained herein.

Editorial contacts

Jim Christensen
HP
+1 408 309 0186
james.christensen@hp.com

Sheila Watson
HP
+1 281 514 6552
sheila.watson@hp.com

www.hp.com/go/newsroom

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