ChapStick Sessions Applies a Spotlight on Musically Talented Lips

Thu Jan 24, 2013 11:10am EST

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ChapStick and Myspace Present a Live Stream Emeli Sandé Concert Event With
Performances by Skylar Grey and Suzanna Choffel
MADISON, N.J.--(Business Wire)--
ChapStick is giving healthier, happier lips another reason to smile next month.
The ChapStick brand is collaborating with the recently re-launched social
entertainment destination Myspace to host a national live stream concert event
featuring Emeli Sandé and other rising stars on Monday, February 11, 2013, at
the Key Club in Los Angeles. The event is part of ChapStick Sessions, a national
initiative that celebrates what healthier, happier lips can do by shining a
spotlight on musically talented lips, while supporting the advancement of music
through a charity sponsorship with the Music Empowers Foundation. 

Emeli Sandé, the soulful singer of the hit single "Next to Me," will headline
the Myspace Live concert presented by ChapStick Sessions. Earlier this year, the
quickly rising music star in the U.S. released her latest album, Our Version of
Events, which peaked at number one in the UK. Emeli also performed in both the
Opening and Closing ceremonies of the London Olympics. "I am very excited to be
a part of the ChapStick Sessions concert that showcases tomorrow`s stars," says
Sandé. "As a new artist you cherish the opportunities you get to perform and
expand the reach of the music you are so proud of." 

In addition to Sandé, the concert will also feature a performance by five-time
GRAMMY-nominated singer and songwriter Skylar Grey, who will open for Emeli, and
a performance by Suzanna Choffel,who competed on Season Three of "The Voice" and
is one of five profiled current ChapStick Sessions artists. Local fans who
attend the concert will be admitted on a first-come, first-served basis. A
limited number of tickets that guarantee admission will be available for pick up
at the Key Club box office, starting on Monday, January 21st. The event will
also be nationally live streamed for all to view on the ChapStick Facebook page
at Facebook.com/Chapstick and on Myspace. The event will also be rebroadcast the
day after the show on Myspace. 

The ChapStick Sessions initiative features five dynamic video jingles viewable
on the Sessions tab of the ChapStick Facebook page. Each song is performed by
diversely talented up-and-coming singers selected by Chapstick. For each
ChapStick Sessions video shared, a $1 donation will be made, up to a total of
$50,000 to the Music Empowers Foundation, which provides tomorrow`s talents with
the opportunity to learn, play, create and perform music. 

The five ChapStick Sessions videos are "ChapStick on My Mind," performed by
Aaron "Marcellus" Sander from Atlanta and Kristin Stennis from Chicago;
"Mariachi ChapStick,"

performed by Flor de Toloache, the first and only known all-female mariachi band
from New York City; "ChapStick Flavor Beat," performed by Derick Cross (aka
D-Cross) from New York City; "Lost My ChapStick,"performed by Suzanna Choffel
from Austin; and "ChapStick Cherry My Berry," performed by Raymond J. Lee from
Atlanta. 

"The ChapStick brand has always focused on the importance of keeping lips both
healthier and happier," said Brian Groves, Chief Marketing Officer US, Pfizer
Consumer Healthcare. "Through the ChapStick Sessions program, we are able to tap
into our consumers` passion for music by showcasing new and emerging singers who
put who put their healthy and happy lips to great use." 

For more information on ChapStick Sessions or any ChapStick product, please
visit www.chapstick.com or www.facebook.com/ChapStick. 

About ChapStick

ChapStick, the brand synonymous with lip balm, cares for lips all year round.
Originally created in the early 1880s, ChapStick is known today as America`s
favorite lip balm. Marketed by Pfizer through its Consumer Healthcare business
unit, ChapStick offers a variety of products and fun flavors that promote
happier and healthier lips. For more information on ChapStick, please visit
www.chapstick.com and check out www.facebook/ChapStick. 

About Myspace

Myspace is a leading social entertainment destination powered by the passions of
fans. Myspace drives social interaction by providing a highly personalized
experience around entertainment and connecting people to the music, TV, movies,
and games that they love. These entertainment experiences are available through
both online and offline and across multiple platforms and devices. Myspace is
also the home of Myspace Music, which offers an ever-growing catalog of freely
streamable audio and video content to users and provides major, independent, and
unsigned artists alike with the tools to reach new audiences. The company is
headquartered in Beverly Hills, CA and is an affiliate of Specific Media. 

About Music Empowers

Music Empowers Foundation is a 501 (c) (3) not-for-profit that provides
financial support to nonprofits that offer music education programs to
communities with limited or nonexistent programs. Since its inception in 2010 it
has awarded over half a million dollars in grants to organizations such as The
Dr. Phil Foundation, Little Kids Rock, Berklee City Music, DonorsChoose.org, the
Quincy Jones Musiq Consortium and Piano Outreach of New York. For more
information go to www.musicempowersfoundation.org, become a fan on Facebook or
follow them on Twitter @MusicEmpowers.

Pfizer
MacKay Jimeson, 212.733.2324 



Copyright Business Wire 2013