Advanced Technology Management Institute at UCLA Anderson Gives Diverse Businesses Leading Edge in World of Constant Innovation

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Program sponsors include PG&E, Sempra, Southern California Edison, and Verizon
LOS ANGELES, Jan. 24, 2013 /PRNewswire/ -- UCLA Anderson School of Management
has teamed up with three other UC schools to offer an executive training program
that helps diverse business enterprises (DBEs) meet the changing technological
needs of their customers. The first group of participants in the Advanced
Technology Management Institute (ATMI), which launched in 2012, will complete
its final program module on Jan. 26.

"Entrepreneurs in emerging growth companies will find that programs such as
ATMI, that provide strategic management skills, will help them successfully
compete in today's business environment," said Alfred E. Osborne, Jr., UCLA
Anderson senior associate dean and ATMI program director.

"ATMI can provide the means to stay at the forefront of technology advancements
to better serve their customers, and offers them invaluable collaboration with
leading management and technology experts," added Professor Philip Leslie, ATMI
co-director.

The ATMI is sponsored by some of California's major utilities, including PG&E,
Sempra, Southern California Edison, and Verizon, who nominated participants
from among the top performing DBE utility suppliers. The institute was created
in response to a California Public Utilities Commission directive encouraging
diversity among suppliers.

"Pacific Gas and Electric co-founded the ATMI to make sure that Diverse Business
Enterprises are fully engaged with us as we deploy emerging technologies to
improve the gas and electric services we provide California customers," said
Tom Bottorff, Senior VP of Regulatory Affairs at PG&E, which spearheaded the
ATMI program on the utility side. "The Institute draws on the tremendous
advanced technology expertise within several University of California
campuses, along with utility experts, venture capitalists and key suppliers to
help position DBEs for success."

The goal of the institute is to help DBEs compete effectively by equipping them
with the skills they need to meet the global demands of their customers, whose
business models are changing and adapting to new, emerging technologies, such as
nanoscience, cloud streaming, smart transformers and wireless and solar power.
Companies send teams of two executives to the ATMI, where they participate in
three modules consisting of lectures, workshops, panels, and speaker events. The
curriculum covers topics including strategic partnerships, venture capital for
emerging technologies, and managing supply chain innovations.

As part of the program, participants develop a strategic plan that addresses an
emerging technology space and represents a legitimate customer-centric business
opportunity. They present their projects and action plans at the end of the
program.

Executives from seven DBEs are participating in the inaugural ATMI class. Their
final program module takes place Jan. 24-26 and features tours of the Edison
Technology Labs and the SoCalGas Energy Resource Center, as well as their final
project presentations.

"ATMI has played a key role in helping my company understand how California's
investor-owned utilities integrate emerging technologies into their integrated
customer energy efficiency solutions and business operations," said Sarav
Periasamy, President and CEO of PERI Software, one of the program participants.

The Price Center for Entrepreneurial Studies at UCLA Anderson is collaborating
with UC San Diego, UC Davis, UC Berkeley, and the Lawrence Livermore National
Laboratory, to offer the ATMI executive training program.

For more information, visit http://www.anderson.ucla.edu/x39138.xml or contact
Hasmik Stepanian at 310-794-6346 or hasmik.stepanian@anderson.ucla.edu.

About UCLA Anderson School of Management

UCLA Anderson School of Management is among the leading business schools in the
world. UCLA Anderson faculty members are globally renowned for their teaching
excellence and research in advancing management thinking. Each year, UCLA
Anderson provides a distinctive approach to management education to more than
1,800 students enrolled in its MBA, Fully-Employed MBA, Executive MBA, Global
Executive MBA for Asia Pacific, Global Executive MBA for the Americas, Master
of Financial Engineering, doctoral and executive education programs. Combining
selective admissions, varied and innovative learning programs, and a world-wide
network of 35,000 alumni, UCLA Anderson develops and prepares global leaders.
Follow UCLA Anderson on Twitter at http://twitter.com/UCLAAnderson, or on
Facebook at http://www.facebook.com/uclaanderson

SOURCE UCLA Anderson School of Management

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