Ketel One Vodka and GQ Magazine Announce Corbin Clay as the Winner Who Answered "A Gentleman's Call"

Fri Jan 25, 2013 11:29am EST

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Clay's Design Startup Recipient of $100,000 Grant from Ketel One
NEW YORK,  Jan. 25, 2013  /PRNewswire/ -- In a nationwide search to grant 
$100,000  to an innovative idea, Ketel One and  GQ Magazine  are proud to
announce carpenter and furniture craftsman  Corbin Clay  as the winner of  "A
Gentleman's Call." Evaluated based on how his idea demonstrates
entrepreneurship, craftsmanship and philanthropy in the modern world while
raising society's behavioral bar, Clay's furniture design startup was chosen
from thousands of entries as the idea that best answered the call.  

Innovators seized the opportunity to submit their ideas to be judged by leading
entrepreneurial mentors including actor and philanthropist,  Ian Somerhalder,
Hispanic celebrity and businessman,  Carlos Ponce, and Co-Founder and CEO of
Movember,  Adam Garone. Along with  Carl Nolet, Jr., Executive Vice President of
Nolet Spirits  USA  and  Chris Mitchell, Publisher of  GQ Magazine, Somerhalder,
Ponce and Garone selected five finalists whose concepts best personified the
values of Ketel One in the modern world.  

The selected finalists then launched a campaign and encouraged the social media
community to cast their vote for an idea that exemplified a higher standard of
thinking and conviction. The five finalists of "A Gentleman's Call" garnered
numerous votes as avid enthusiasts supported these inspiring, genuine gentlemen
that exhibited substance and style through their noteworthy ideas.

In the end, Clay's Azure Furniture stood out and was deemed worthy of the 
$100,000.  Learning the intricacies and craft of carpentry from a master German
craftsman, Clay has applied his knowledge and passion to launch his
entrepreneurial venture. Clay's company collects beetle-killed pinewood, an
abundance of dry wood in the Rocky Mountains, to create premium, high-end
furniture. The operation reduces the risk of large fires, as the beetle-killed
pinewood is the primary factor in the destruction of homes in the  Colorado 
forest. Clay's designs transform this hazardous raw material into a sustainable
resource that is then sculpted, sanded and polished into showcase pieces
including coffee tables, media storage and dining tables.  

"I could not be more grateful for this generous grant," said Clay. "Ketel One
values fine craftsmanship and it's exciting to be aligned with a brand that
promotes the core of my business. Through the exposure of this program, Azure
Furniture has already experienced tremendous growth expanding into the
Northwest, and the  $100,000  will only continue to cultivate a path of success
for a startup that I have worked so long to get off the ground."

Additionally, to thank the  Denver  community for its support during the
program, Clay has created a custom conference table for a local fire fighter
training organization. These men dedicate their lives to reducing the risk of
forest fires in the Rocky Mountains and Clay will present these heroes with a
custom designed piece made from a material that does the same.

"Ketel One is honored to be part of 'A Gentleman's Call' and provide  $100,000 
for  Corbin Clay's idea as it truly embodies the core pillars of our vodka,"
said  Carl Nolet, Jr., 11th  Generation Nolet. "Ketel One is my family's
tradition and, with this grant, we are honoring our history of craftsmanship and
entrepreneurialism by helping Corbin, a skilled craftsman himself, expand his
business, demonstrate the values of a modern gentleman and set a responsible
example to those around him and beyond."  

For more information about the other four finalists and "A Gentleman's Call"
visit  for complete contest rules. Join the
conversation, tag @KetelOne and @GQmagazine, use the hashtag #KetelOne
#GentlemansCall, and visit

About Ketel One Vodka

With ten generations of Nolet family distilling passion and expertise, the
success of the KETEL ONE brand is built on one-to-one conversations with the
bartending community. Launched in  the United States  in the early 1980s,
Carolus Nolet Sr. was inspired by original recipes and techniques of his
ancestors when he created the recipe for and distinctive personality of KETEL
ONE vodka.

KETEL ONE vodka is a sophisticated and crisp, wheat-based, ultra-premium blend
crafted from small batches, using copper pot stills together with modern
distilling techniques.  The 19th  century coal-fired pot still, Pot Still Number
1, otherwise known as "Distilleerketel # 1", is one of the pot stills used in
the production process and is the inspiration for the name of this Dutch vodka. 

Each final production of KETEL ONE vodka is approved by a member of the Nolet
family prior to bottling.  

After extensive research,  KETEL ONE CITROEN  flavored vodka was launched in
2000, created by infusing KETEL ONE Vodka with citrus essential oil essence.
Later in 2010,  KETEL ONE ORANJE  was launched infusing KETEL ONE Vodka with the
essential essence of orange oils.

In 2008, the Nolet Group created a 50/50 joint venture company with Diageo,
KETEL ONE Worldwide B.V., to import, sell, market and distribute KETEL ONE vodka
and  KETEL ONE CITROEN  flavored vodka and to maximize global growth potential
for the KETEL ONE brand.   

KETEL ONE,  KETEL ONE CITROEN,  KETEL ONE ORANJE  and the associated logos are
trademarks of Double Eagle Brands N.V.  

© Double Eagle Brands N.V. 2011

About Diageo

Diageo (Dee-AH-Gee-O) is the world's leading premium drinks business with an
outstanding collection of beverage alcohol brands across spirits, wines and beer
categories. These brands include  Johnnie Walker, Guinness, Smirnoff, J&B,
Baileys, Cuervo, Tanqueray, Captain Morgan, Crown Royal,  Beaulieu Vineyard  and
Sterling Vineyards wines.

Diageo is a global company, trading in more than 180 countries around the world.
The company is listed on both the New York Stock Exchange (DEO) and the London
Stock Exchange (DGE).

For more information about Diageo, its people, brands, and performance, visit us
at For our global resource that promotes responsible drinking
through the sharing of best practice tools, information and initiatives, visit

Celebrating life, every day, everywhere.

About  GQ  

GQ  is the leading men's general-interest magazine, with a monthly readership of
7 million readers. It is available in print, online at, and as an
app at The magazine is published by  Conde Nast, a division of
Advance Publications.  Conde Nast  operates in twenty-five countries and is the
world leader in exceptional content creation.

Please enjoy Ketel One Vodka responsibly.

KETEL ONE Vodka.  Distilled from Wheat.  40% Alc/Vol. ©2013 Imported by Ketel
One  USA,  Aliso Viejo, CA.

KETEL ONE CITROEN Flavored Vodka. KETEL ONE ORANJE Flavored Vodka Distilled from
Wheat. 40% Alc/Vol.  © 2013 Imported by Ketel One  USA,  Aliso, Viejo, CA. 
KETEL ONE,  KETEL ONE CITROEN, and the associated logos are trademarks of Double
Eagle Brands N.V. © Double Eagle Brands N.V. 2011


SOURCE  Diageo

Dan DeVece, Hunter PR, +1-212-679-6600 x231,

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