US Coast Guard Base Miami Beach Loves Celebrity's Big Bad Entertainment System

Fri Jan 25, 2013 10:45pm EST

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MIAMI BEACH, Fla.--(Business Wire)--
Florida's Coast Guard has been busier than ever these days, with the toughest of
assignments including the Deepwater Horizon Oil Spill and Haiti earthquake. The
morale of its sailors is more important than ever. However, with resources
stretched thin and funding priorities favoring missions such as the acquisition
of Fast Response Cutters (starting with the Bernard C. Webber, the first ship in
the class, now ported at Base Miami Beach), resources for keeping troops
entertained are scarce.

http://mms.businesswire.com/bwapps/mediaserver/ViewMedia?mgid=355917&vid=4
Crew of the new Bernard C. Webber Fast Response Cutter stands tall with
Celebrity's Big Bad Game Box(TM), awarded to Coast Guard Base Miami Beach
(Photo: Business Wire)

"That translates to fewer morale opportunities for our shipmates," said Casey
Malloy, the Regional MWR Director (Morale, Welfare and Recreation). 

Two "civilian" organizations took note of the problem and stepped up with a
timely solution. 

The IMCEA (International Military Community Executive's Association) and
Celebrity Systems, an integrator of entertainment systems custom built for
military use, collaborated to put a little gusto back into those oft-drudging,
off-duty hours. 

In celebration of their 40th anniversary, IMCEA invited MWR facilities,
branch-wide, to submit a two-page essay describing how Celebrity's Big Bad Game
Box(tm) entertainment system (to be awarded to the best essay) could make a
real-world difference for the morale of the men and women in their command. 

Entries were submitted from the Air Force, Navy, Army and Coast Guard, with
three making it to the final cut. In the end Coast Guard Base Miami Beach took
top honors for its essay, submitted by Casey Malloy. 

"It was a tough decision," said Mark Velligan, Celebrity's president. "All of
the entries were so very compelling." A formal presentation of a awarded Big Bad
Game Box was made on November 30, 2012 at Base Miami Beach. Mark Velligan and
IMCEA Board President Nancy Pasternack, CMCE (HQ-MCCS U.S. Marine Corps), were
on hand to make the presentation, accepted by Base Commander, Capt. Mark Jackson
with Casey Malloy and a group of noticeably happy sailors. 

The presentation was followed by a video game tournament displaying all the
different facets of the high-tech new system. "This is awesome, the system is
insane!" said Petty Officer First Class Roberto Prieto. "We have been waiting
for this to be unveiled since it arrived on base in this huge crate." 

Morale is definitely up.

Photos/Multimedia Gallery Available:
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Celebrity Systems
Ron Arnone
818-883-0900
pubicity@celebritynow.com
celebritynow.com 

Copyright Business Wire 2013

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