St. Louis' Iconic Budweiser Sign To Shine Brighter Than Ever

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The Vintage Red Sign Will Be Replaced with New LED Letters
ST. LOUIS, Jan. 25, 2013 /PRNewswire/ -- It's a landmark for those who call
St. Louis home, a beacon and marvel for out-of-towners who visit and visible
to air travelers flying over the city. Now, the Budweiser sign that sits atop
the Bevo building on the Anheuser-Busch St. Louis brewery grounds will be
renovated to retain its famous classic style and design, but in a new, brighter
version that uses LED technology and will be better able to withstand exposure
to the elements. The new sign will be illuminated with Budweiser red and retain
the same signature block typeface of the existing Budweiser sign - the font that
also was used on Budweiser packaging the year the sign was first erected.

(Photo: http://photos.prnewswire.com/prnh/20130125/CG48781)

On Monday, Jan. 28, the process of dismantling the 150-foot, 14,000-pound
structure will begin. During this phase the Budweiser letters will go dark.
Once installation of the new sign is complete, Anheuser-Busch will "flip the
switch" and bring the beloved sign back to illuminate the St. Louis community.

"The Budweiser sign has stood over the brewery for more than 30 years and has
proudly represented Anheuser-Busch and its flagship brand, Budweiser," said
Jeff Pitts, general manager of the Anheuser-Busch St. Louis brewery. "But we're
preserving more than just a sign. It's a part of St. Louis, representing the
bond between Budweiser and its deep roots in this community. We're excited to
begin the process of being able to keep this icon shining for years to come. It
will look exactly the same, but will rely on better and more energy-efficient
technology."

Pending any weather delays, the entire project will take four to five weeks to
complete. The new sign will be the same size and will also consist of steel
framing and aluminum supports. The project exceeds $500,000 and will include
the use of St. Louis-based laborers throughout the installation. Adults can
view regular updates of the transformation process on Anheuser-Busch's Facebook
page.

According to Anheuser-Busch records, the original Budweiser sign "has
proportions as great as the name it illuminates." The "B" alone is 18 feet tall
and weighs 2,400 pounds. The remaining letters are 15 feet tall and weigh about
1,600 pounds each, although the "I" is the lightest, weighing 450 pounds. When
it was lit for the first time in early 1979, it replaced a 35-year-old
Anheuser-Busch sign. A custom neon sign has been on top of the Bevo building for
more than six decades.

About Anheuser-Busch

Based in St. Louis, Anheuser-Busch is the leading American brewer, holding a
47.7 percent share of U.S. beer sales to retailers. The company brews Budweiser
and Bud Light, two of the world's largest-selling beers. Anheuser-Busch is a
major manufacturer of aluminum cans and has been a leading aluminum recycler for
more than 30 years. The company is a wholly-owned subsidiary of Anheuser-Busch
InBev, the leading global brewer, and continues to operate under the
Anheuser-Busch name and logo. For more information, visit
www.anheuser-busch.com.

SOURCE Anheuser-Busch

Tony Paraino,+1-314-577-3453, anthony.paraino@anheuser-busch.com