Leading B2B Commerce Companies Gather for 3rd Annual Oracle B2B Commerce Summit

Mon Jan 28, 2013 8:00am EST

* Reuters is not responsible for the content in this press release.

  REDWOOD SHORES, CA, Jan 28 (Marketwire) -- 

    News Facts

--  Bringing together partners and B2B commerce leaders to share best
    practices and real-world commerce experiences, Oracle today announced
    the Oracle B2B Commerce Summit, which takes place February 12, 2013 at
    The Palmer House Hotel in Chicago.
--  As the only event focused specifically on the challenges faced by B2B
    commerce professionals, the Oracle B2B Commerce Summit will explore
    new strategies and insights from industry leaders that are dealing
    with the complexities of distribution and manufacturing businesses,
    while also delivering leading cross-channel customer experiences.
--  B2B commerce leaders will discuss the latest trends and share views
    about how to maximize the effectiveness of commerce channels,
    including how to incorporate the latest B2C tactics to drive enhanced
    online B2B customer experiences.
--  Confirmed speakers include:
    --  Carolina Biological Supply Company: David Lyle, CIO and Chad
        Petersen, Director eCommerce
    --  Grainger: Sophia Drivalas, Senior Director, Online Merchandising
    --  MSC Industrial Supply: Charles Bonomo, SVP/CIO and Steven Baruch,
        VP eCommerce
    --  Viking Range Corporation: Tim Tyler, Manager, Viking Digital
--  Premiere Partner Sponsors include:
    --  IBM
    --  AAXIS Commerce
--  Featured topics include:
    --  Cross-channel Customer Experience Strategy
    --  Mobile and B2B
    --  Social and B2B
    --  Web Technology
    --  Globalization
    --  Big Data
    --  Partner Enablement
    --  SEO Best Practices


Supporting Quotes

--  "The journey to eCommerce for many B2B companies is a complex and
    challenging one that never really ends and is distinctly unique," said
    Charles Bonomo, senior vice president & CIO, MSC Direct. "The
    opportunity for leaders in the industry to gather and share best
    practices with each other is extremely valuable -- and one not offered
    by any other event of this magnitude in the industry. We look forward
    to participating and sharing how MSC transformed itself from a print
    catalog selling culture to a digital commerce powerhouse that has
    fueled our tremendous growth over the past 5 years."
--  "To support the complexity of B2B Commerce -- custom pricing,
    catalogs, workflows, etc. -- most B2B businesses selling online have
    had to build a complicated web of infrastructure, technology and
    business processes," said David Lyle, CIO, Carolina Biological.
    "Delivering a more consumer-like B2C experience to customers has often
    been sacrificed to support this complexity. We are looking forward to
    sharing how Carolina Biological has incorporated proven B2C features
    such as interactive product catalogs and merchandising capabilities to
    take its online brand to the next level -- and to stay relevant to our
    evolving customer base."
--  "In the last decade cross-channel commerce has emerged as a growing
    force in the consumer marketplace," said John Andrews, vice president
    of product management, Oracle. "At the Oracle B2B Commerce Summit, we
    will bring to bear the learnings and expertise in B2C, but focus on
    the rapidly growing and increasingly complex B2B market and how to
    best deliver a unique business-to-business commerce experience that
    exceeds customer expectations."


Supporting Resources

--  To register, please visit here or call 1.800.820.5592 ext. 11144
--  About Oracle Commerce
--  Complete Commerce Blog
--  @OracleCommerce
--  Oracle Customer Experience Solutions


About Oracle
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Contact Info
Christine Randle 

Aaron Wessels
Blanc & Otus

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