URDANG Names P.J. Yeatman to Head Private Real Estate

Mon Jan 28, 2013 8:03am EST

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BNY Mellon Investment Manager Sees Opportunity to Expand
NEW YORK  and  LONDON,  Jan. 28, 2013  /PRNewswire/ -- URDANG, the real estate
manager for BNY Mellon, has named  P.J. Yeatman  to the new position of head of
private real estate, with responsibility for setting strategy and leading the
future growth of the private real estate business.

Yeatman, who also joins URDANG's management committee, reports to  E. Todd
Briddell, chief executive officer of URDANG.  Yeatman is taking on private real
estate responsibilities formerly held by  Richard Ferst, who had been URDANG
chairman.  Ferst, who had been with URDANG since 1998, retired in December.

"We view P.J.'s track record, experience, energy and world-class investment
capabilities as critical elements as we expand URDANG's private real estate
investment capabilities and the breadth and depth of our strategies," said
Briddell.  "P.J. is a veteran investment professional with 21 years of
value-added real estate investment, redevelopment and restructuring experience
in all property types and in most major U.S. markets."

Yeatman most recently had founded CoveredBridge Ventures, a  Philadelphia-based
real estate investment and advisory firm.  Previously, he had been the senior
managing principal at the Lubert-Adler Real Estate Funds, where he led the
firm's activities in distressed and public-to-private transactions. During his
11-year tenure, he participated in the raising of  $6 billion  of equity and was
responsible for investing in excess of  $650 million  of equity.

He received his bachelor's degree from  Babson College  and his master's degree
from the  Massachusetts Institute of Technology.

Notes to Editors:  

Founded in 1987 with an exclusive focus on institutional investment grade real
estate,  URDANG  offers a variety of strategies and products, managing
approximately  $6.4 billion  in public real estate securities through Urdang
Securities Management, Inc. and approximately  $2.3 billion  (gross) in debt and
private equity real estate investments through Urdang Capital Management, Inc.
for institutional investors and high net worth individuals throughout global
markets and across public and private capital sectors.  URDANG's research-driven
process combines top down economic analysis and market/country selection with
bottom up underwriting of properties, companies and management teams to seek
high, risk-adjusted returns.  It is one of the investment boutiques of BNY
Mellon Investment Management.

BNY Mellon Investment Management  is one of the world's leading investment
management organizations and one of the top U.S. wealth managers, with  $1.4
trillion  in assets under management. It encompasses BNY Mellon's affiliated
investment management firms, wealth management services and global distribution
companies. More information can be found at  www.bnymellon.com.

BNY Mellon  is a global financial services company focused on helping clients
manage and service their financial assets, operating in 36 countries and serving
more than 100 markets. BNY Mellon is a leading provider of financial services
for institutions, corporations and high-net-worth individuals, offering superior
investment management and investment services through a worldwide client-focused
team. It has  $26.7 trillion  in assets under custody/administration and  $1.4
trillion  in assets under management, services  $11.4 trillion  in outstanding
debt and processes global payments averaging  $1.5 trillion  per day. BNY Mellon
is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK).
Additional information is available on  www.bnymellon.com  or follow us on
Twitter @BNYMellon.

All  information source BNY Mellon as of  December 31, 2012. This press release
is qualified for issuance in the UK and US and is for information purposes only.
It does not constitute an offer or solicitation of securities or investment
services or an endorsement thereof in any jurisdiction or in any circumstance in
which such offer or solicitation is unlawful or not authorized. This press
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you may get back less than you originally invested. Registered office of BNY
Mellon Asset Management International Limited: BNY Mellon Centre, 160 Queen 
Victoria Street,  London, EC4V 4LA. Registered in  England  no. 1118580.
Authorized and regulated by the Financial Services Authority. A BNY Mellon


Mike Dunn, +1-212-922-7859, mike.g.dunn@bnymellon.com, or Sarah Deutscher,
+44-20-763-2744, sarah.deutscher@bnymellon.com

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