Commonwealth of Kentucky teams up with HumanaVitality to lower the cost of healthier foods

Tue Jan 29, 2013 9:00am EST

* Reuters is not responsible for the content in this press release.

275,000 KEHP members now save on healthier food purchases at Walmart stores
FRANKFORT, Ky.--(Business Wire)--
Healthy eating just got a little easier for nearly 275,000 Kentucky Employees`
Health Plan (KEHP) members. KEHP`s LivingWell program announced today its
participation in Vitality HealthyFoodTM, making health plan members* who shop at
Walmart*** eligible for 5 percent savings** on products that qualify for
Walmart`s Great For You icon, including fresh fruits, vegetables and low-fat

Vitality HealthyFood, a first-of-its-kind effort to help consumers save money on
more-nutritious foods and ultimately, live longer, healthier lives, was launched
four months ago by HumanaVitality and Walmart. The program offers savings on
items that qualify for Walmart`s Great For You icon, which was developed in
consultation with food and nutrition experts in the public and private sector,
as well as leading health organizations. 

"Through our partnership with HumanaVitality we are able to offer KEHP members
forward thinking, innovative programs like Vitality HealthyFood," said Personnel
Cabinet Secretary Tim Longmeyer. "Now our members can see how making nutritional
choices at the grocery is great for them and their pocketbook." 

Recent research1 shows the struggle consumers face with purchasing healthier
foods. In fact, one in four families report skipping healthy purchases often or
always due to price. 

"Price is an important factor in incentivizing wellness in America," said John
Agwunobi, M.D., president of health and wellness, Walmart U.S. "By offering
affordable, healthier foods, we will help make our customers healthier and
reduce costs to our healthcare system as a whole. This represents preventative
care in its purest form." 

HumanaVitality CEO Joe Woods sees KEHP as a great example for other employers
seeking innovative paths to better employee health. 

"The Commonwealth has become a national leader in inspiring healthy behavior
through its LivingWell program and now through Vitality HealthyFood," said
Woods. "Helping people make healthier choices in their daily lives is how we`re
going to solve the healthcare cost crisis in this country. Unique collaborations
such as this, among employers, health companies and retailers, are the key to
making that happen." 

Participation in Vitality HealthyFood

The Vitality HealthyFood program is available at Walmart stores***. After
logging in to HumanaVitality at and taking a brief
HumanaVitality Health Assessment, KEHP members 18 years old or older will
receive their Vitality HealthyFood card in the mail. When members go to Walmart
for their grocery shopping, their 5 percent savings on select Great For You
products will be loaded as credits to the Vitality HealthyFood card within seven
business days for use on their next trip to Walmart. 

About HumanaVitality

HumanaVitality®, headquartered in Chicago, Ill., is a joint venture between
Humana Inc. and Discovery Holdings, Ltd. Humana partnered with Discovery because
of its 14 years of worldwide experience using behavioral, clinical and actuarial
science to motivate individuals to make healthier choices. By integrating
rewards with healthy behaviors, HumanaVitality provides the tools and support
necessary to help Humana members live healthier lives and furthers Humana`s
Dream to Help People Achieve Lifelong Well-BeingSM. HumanaVitality has more than
1.7 million members who are enhancing their health and wellness through a
comprehensive integrated approach to lifestyle improvement. 

About KEHP

The Kentucky Employees` Health Plan (KEHP) is a self-insured health insurance
plan providing wellness, health and pharmacy benefits to nearly 275,000 Kentucky
teachers, state employees, retirees and quasi-governmental employees. KEHP`s
LivingWell program focuses on providing wellness initiatives aimed at improving
members` overall quality of life. In January 2012 KEHP launched the
fully-incentivized HumanaVitality program to health plan members and dependents.
For more information on KEHP`s LivingWell programs, visit 

1 "It`s Dinnertime: A Report on Low-Income Families` Efforts to Plan, Shop for
and Cook Healthy Meals," Share Our Strength`s Cooking Matters: No Kid Hungry,
December 2011.
* Bronze Vitality Status is required.
** For a listing of all qualifying Great For You healthier foods, visit the
Vitality HealthyFood page on or check, or call
the number on the back of your ID card.
*** Vitality HealthyFood savings are available at Walmart retail stores and
Walmart Neighborhood Markets.Sam`s Club stores and are excluded from
the Vitality HealthyFood program. HumanaVitality is not an insurance product.

Crystal Staley, 502-517-6046
Jeff Blunt, 513-826-7094 

Copyright Business Wire 2013