Yasso Frozen Greek Yogurt Introduces Three New Flavors to Their Award-Winning Product Line

Tue Jan 29, 2013 8:00am EST

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The Creator of World's First Frozen Greek Yogurt Bars Adds Coconut, Mango and
Vanilla Bean to Expand on Their Already Delicious and Nutritious Flavor Lineup
BOSTON,  Jan. 29, 2013  /PRNewswire/ -- Yasso Frozen Greek Yogurt  announces the
addition of  Coconut,  Mango  and  Vanilla Bean  to their line of frozen Greek
yogurt bars. The new products will double the company's current offerings, now
with a total of six flavors in their portfolio. Beginning in February of 2013,
all the new flavors will be available in major grocery retailers nationwide with
a suggested retail price of  $4.99-$5.49.  

(Photo:  http://photos.prnewswire.com/prnh/20130129/NE48518)

(Logo:  http://photos.prnewswire.com/prnh/20120126/NE42323LOGO-b)

"Our decision to launch Coconut, Mango and Vanilla Bean was based on consumer
conversations throughout our national sampling tour and surveys we conducted on 
Facebook," said Yasso Co-Founder  Drew Harrington. "We're fortunate to have such
wonderful fans and love including them in the creation of new flavors and
product launches. Coconut, Mango and Vanilla Bean will add exciting flavor
diversity to the current lineup of Raspberry, Strawberry and Blueberry." 

Coconut  uses real shavings of coconut, creating a unique treat that has a punch
of flavor. It's a great healthy option for a summery snack.  

Mango  is made with real mangoes, providing a whopping 60 percent of your daily
vitamin C per bar. The clean and authentic mango flavor is also a great solution
for an on-the-go breakfast.

Vanilla Bean  takes the timeless flavor and combines it with the natural
tartness of Greek yogurt, delivering a traditional taste with an untraditional
calorie count and seven grams of protein.

The new additions are creamy and irresistible, which people expect from the
Yasso brand; however, each delicious bar is only 80 calories, has 6-7 grams of
protein and contains little to no fat. All Yasso novelty bars are offered in 3.5
fluid ounce bars, made with all-natural real Greek yogurt and are free of
artificial sweeteners. Yasso Frozen Greek Yogurt Bars are available in major
retailers nationwide.

For more information about Yasso Frozen Greek Yogurt or to find a retailer near
you, visit  http://www.yasso.com.

About Yasso®: Yasso is the first-ever line of frozen Greek yogurt bars to hit
the market. In 2009, founders  Amanda Klane  and  Drew Harrington  set out on a
mission to craft a wholesome and delicious everyday frozen treat. After two
years of perfecting their recipe, Yasso Frozen Greek Yogurt Bars were born.
Hitting store shelves in mid-2011, Yasso quickly became one of the
fastest-growing brands in the frozen novelty category. Made with only natural
ingredients, including real Greek yogurt, rBST-free milk and natural sweeteners,
Yasso is a great low-calorie frozen treat filled with protein and containing
little to no fat. Yasso currently offers bars in Blueberry, Raspberry,
Strawberry, Coconut, Mango and Vanilla Bean, and products can be found at major
grocery and club stores nationwide. To find your local retailers and to learn
more about the Yasso brand, please visit http://www.yasso.com.


Jessica Margolis-Pineo, Communications Manager for Yasso Frozen Greek Yogurt,
jess@yasso.com, +1-617-517-3732

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