BNY Mellon Launches New Global Brand Campaign

Wed Jan 30, 2013 8:45am EST

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NEW YORK,  Jan. 30, 2013  /PRNewswire/ -- BNY Mellon today launched a new global
brand campaign that highlights the company's unrivaled ability to manage and
service investments globally to help its clients succeed. Highlighting the
company's capabilities as "The Investments Company for the World," the campaign
emphasizes how BNY Mellon helps clients at every stage of the investment
lifecycle by creating, trading, holding, managing, servicing and distributing
their financial assets.

(Logo:  http://photos.prnewswire.com/prnh/20130130/NY50587LOGO-a)  

"Our new brand is centered on powering global investments and being invested in
our clients' success through the commitment of more than 48,000 dedicated
professionals in 36 countries," said  Gerald L. Hassell, BNY Mellon chairman and
chief executive officer. "By understanding our clients' needs, building
relationship and providing insights, we will continue to build on our global
leadership in managing and servicing investments."

BNY Mellon delivers informed investment management and investment services to
institutions, corporations and individual investors through its client-focused,
innovative efforts in more than 100 markets. BNY Mellon's insight is backed by
its unique perspective that comes from having  $26.7 trillion  in assets under
custody and administration, and  $1.4 trillion  in assets under management as of
 December 31, 2012.  

As part of the new campaign, BNY Mellon is launching a series of digital, print
and video advertisements globally. Media will include Barron's, Bloomberg,
Financial Times, New York Times, Reuters and Wall Street Journal. Additionally,
to mark the launch of the campaign, Hassell and other company representatives
will ring the closing bell at the New York Stock Exchange today (Wednesday,
January 30, at  4 p.m. EST).  

(Photo:   http://photos.prnewswire.com/prnh/20130130/NY50587-b)  

(Photo:   http://photos.prnewswire.com/prnh/20130130/NY50587-c)  

To view the online campaign videos, click on either of the links below:   
http://www.bnymellon.com/invested/biologist.html   
http://www.bnymellon.com/invested/school.html

BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation
(NYSE: BK).  Additional information is available on  www.bnymellon.com, or
follow us on Twitter @BNYMellon.

SOURCE  BNY Mellon


Ron Gruendl, cell: +1-412-266-8234, office: +1-412-234-7157,
ron.gruendl@bnymellon.com

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