Mountain Dew And Brantley Gilbert Bring Rebel Country To The DEW Nation

Wed Jan 30, 2013 10:00am EST

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PURCHASE, N.Y.,  Jan. 30, 2013  /PRNewswire/ -- Today, Mountain Dew taps into
its southern roots and welcomes one of country music's hottest emerging acts, 
Brantley Gilbert, into the DEW family. Embracing the brand's  Tennessee  history
and one-of-a-kind flavor, the new partnership is a perfect fit with the hit
singer/songwriter's high-energy live shows and authentic lyrics.

BRANTLEY GILBERT PHOTO - FOR MEDIA ONLY: 
https://bmlg.box.com/s/af3ca1e18bab29e70e1f  (Photo Credit:  Justin Nolan Key)
MOUNTAIN DEW LOGO:http://multimedia.pepsico.com/public/asset_id/1186   

The Academy of Country Music (ACM)  New Male Vocalist  nominee has sold over 3.5
million tracks to date from both his debut album,  A MODERN DAY PRODIGAL SON, 
as well as his current, Gold-certified  HALFWAY TO HEAVEN DELUXE  (The Valory
Music Co.). Gilbert has scored four #1 hits, including the GOLD-certified
smashes "You Don't Know Her Like I Do" and "Country Must Be Country Wide." After
playing to over 500,000 fans last year while on the road with  Eric Church  and 
Toby Keith, Gilbert will kick off the second leg of his first-ever headlining
dates -  HELL ON WHEELS TOUR  - on  January 31.  

"I have been a fan of Mountain Dew for as long as I can remember," said
Brantley. "I'm honored to be able to partner up with the DEW family for some
exciting projects this year."  

"Being part of the DEW family means making a style that's all your own, and
never conforming to a traditional mold," said  Greg Lyons, Mountain Dew's VP of
Marketing. "Brantley exemplifies all that DEW stands for - making country music
that is true to its rebel roots, in very much the same way that the brand stays
true to its own.  We couldn't be more thrilled to welcome Brantley into the DEW
Nation, and hope our fans will join us in helping him rock."

Join Mountain Dew in helping Gilbert bring home the  New Male Vocalist  title by
clicking  here. Fans can vote one time per day, through  February 4, 2013  at  3
p.m.  Central.  

For more information about Mountain Dew, visit  www.mountaindew.com  or join the
conversation at @mtn_dew #IVOTEDFORBG or #BGNation.

About Mountain Dew
Mountain Dew, a product of PepsiCo Americas Beverages, is the No. 1 flavored
carbonated soft drink in the U.S. With its one-of-a-kind citrus taste, Mountain
Dew exhilarates and quenches with every sip. In addition to original Mountain
Dew and Diet Mountain Dew, the permanent DEW product line includes Mountain Dew
Code Red, Mountain Dew LiveWire, Mountain Dew Throwback, Mountain Dew Voltage
and Mountain Dew White Out. For more information, check out 
www.mountaindew.com,  www.facebook.com/mountaindew  or follow on twitter
@mtn_dew.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than  $65
billion  and a product portfolio that includes 22 brands that generate more than
 $1 billion  each in annual retail sales. Our main businesses-Quaker, Tropicana,
Gatorade, Frito-Lay and Pepsi-Cola-make hundreds of enjoyable foods and
beverages that are loved throughout the world. PepsiCo's people are united by
our unique commitment to sustainable growth by investing in a healthier future
for people and our planet, which we believe also means a more successful future
for PepsiCo. We call this commitment Performance with Purpose: PepsiCo's promise
to provide a wide range of foods and beverages for local tastes; to find
innovative ways to minimize our impact on the environment by conserving energy
and water and reducing packaging volume; to provide a great workplace for our
associates; and to respect, support and invest in the local communities where we
operate. For more information, please visit  www.pepsico.com.

ABOUT  BRANTLEY GILBERT
ACM  New Male Vocalist  nominee  Brantley Gilbert  has already earned a striking
set of "notches" on his industry belt, including four #1 singles, impressive
album sales of over 1 million and multiple award show nominations from the CMA,
ACM, ACA & CMT Music Awards. His sophomore project, the GOLD-certified HALFWAY
TO HEAVEN DELUXE, debuted at #2 on the Billboard Country Albums Chart. As a
celebrated songwriter, he has also penned #1 songs - "My Kinda Party," "Dirt
Road Anthem," "Country Must Be Country Wide" and "You Don't Know Her Like I Do."
In 2011, he garnered the prestigious honor of being the only new artist to have
a #1 hit at Country radio.  

SOURCE  PepsiCo, Inc.


Jen Ryan, PepsiCo, +1-914-253-2308, Jennifer.Ryan@pepsico.com; or Nikki Burns,
Big Machine Label Group, +1-615-324-7925, Nikki.Burns@bmlg.net

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