Morgan Stanley Wealth Management Launches Perspectives in Philanthropy, Vol. 9, "Athletes and Entertainers Giving Back"

Wed Jan 30, 2013 10:00am EST

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Showcases eleven celebrities who have established nonprofits
NEW YORK--(Business Wire)--
Morgan Stanley (NYSE: MS) is pleased to announce the publication of its latest
issue of Perspectives in Philanthropy, Vol. 9, "Athletes and Entertainers Giving
Back", a quarterly journal that redefines charitable giving in meaningful and
effective ways. 

The featured athletes and entertainers describe how they chose their
philanthropic causes, the outcomes they hope to accomplish and the lessons they
have learned from running nonprofits. The nonprofits featured include the Amy
Winehouse Foundation, Yum-o! (founded by Rachael Ray), HealthCorps (co-founded
by Dr. Oz), the Shawn Carter Scholarship Foundation (co-founded by JAY-Z), The
Hawn Foundation (founded by Goldie Hawn), the Christopher and Dana Reeve
Foundation, Every Mother Counts (founded by Christy Turlington Burns), Teammates
for Kids (founded by Garth Brooks), the Connecticut Sports Foundation (founded
by John Ellis), the Allan Houston Legacy Foundation and the Rob Dyrdek
Foundation. 

According to Melanie Schnoll Begun, Managing Director and Head of Philanthropy
Management at Morgan Stanley Private Wealth Management, "While instant name
recognition has its benefits, nonprofits face challenges every day with or
without a celebrity spokesperson. In our practice, we assist nonprofits and
their funders on how to handle the challenges, like fundraising and board
development, so that their efforts lead to impactful and purposeful
philanthropy." 

All of the celebrities and their families are passionate about putting an
actionable plan in place to benefits others. Christy Turlington Burns, the
founder of Every Mother Counts and a global maternal health advocate, said, "I`m
always grateful for the opportunity to spotlight the issue of maternal mortality
in an effort to engage new audiences in the fight to improve the health and
well-being of girls and women." Another article describes how Mitch Winehouse
came to honor his daughter`s musical legacy by establishing a foundation that
supports children`s jazz programs in New Orleans. Rachael Ray draws parallels
between cooking at an early age with her mother and the creation of Yum-o!, a
nonprofit that empowers children and their families to develop healthy
relationships with food and cooking. 

"Morgan Stanley recognizes the need and importance for clients to incorporate
giving into their wealth management plans," said Steven Rosandich, Vice
President of Philanthropy Management at Morgan Stanley Private Wealth
Management. "We are committed to helping clients unlock their philanthropic
passion and create personal generosity plans that might include creating a
private foundation or public charity." 

View Perspectives in Philanthropy, Vol. 9, "Athletes and Entertainers Giving
Back" at
http://www.morganstanleyfa.com/public/projectfiles/perspectives_in_philanthropy_volume_9/index.html.


Morgan Stanley Philanthropy Management offers philanthropic advisory services to
wealthy individuals, families, foundations and nonprofit organizations. Ms.
Schnoll Begun and Mr. Rosandich are the editors of Perspectives in Philanthropy,
a quarterly journal highlighting stories of generosity from valued clients,
financial advisors and a broad bandwidth of opinions from recognized
professional in the philanthropic field. 

Morgan Stanley Wealth Management, a global leader, provides access to a wide
range of products and services to individuals, businesses and institutions,
including brokerage and investment advisory services, financial and wealth
planning, credit and lending, cash management, annuities and insurance,
retirement and trust services. 

Morgan Stanley Private Wealth Management is dedicated to serving
ultra-high-net-worth individuals, families and their foundations. Founded in
1977, Morgan Stanley Private Wealth Management has been committed to helping its
clients preserve and grow their financial, family and social capital for over 30
years. 

Morgan Stanley is a leading global financial services firm providing a wide
range of investment banking, securities, investment management and wealth
management services. The Firm's employees serve clients worldwide including
corporations, governments, institutions and individuals from more than 1,200
offices in 43 countries. For further information about Morgan Stanley, please
visit www.morganstanley.com. 

©2013 Morgan Stanley Smith Barney LLC. Member SIPC. 

CRC 601989 01/13

Media Relations
Morgan Stanley
Christy Jockle, 914-225-6827 



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