The Principal Riverwalk Completed

Thu Jan 31, 2013 1:52pm EST

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Just in time to help keep New Year`s resolutions
DES MOINES, Iowa--(Business Wire)--
ThePrincipal Riverwalkis now officially complete, allowing visitors to walk,
run, bike and skate in a beautiful and natural outdoor setting. The year end
2012 completion is just in time to give people new motivation to keep their New
Year`s resolutions. The project began in 2004 as a gift to the City of Des
Moines in celebration of the Principal Financial Group® 125th anniversary. 

"Kicking off 2013 with the completion of the Principal Riverwalk can encourage
people to keep their New Year`s resolutions to be more fit, spend more time with
family or personal time for themselves," says Mary O`Keefe, senior vice
president and chief marketing officer at The Principal®. "Our long-term vision
for this project was to improve quality of life.From entertainment to
activities, The Principal Riverwalk delivers the amenities to enrich lifestyles
throughout all four seasons." 

The Principal Riverwalk amenities can help with a few of the most common New
Year`s resolutions:

* Spend time with friends and family: Nearly 200,000 visitors (to-date) have
enjoyed the Brenton Skating Plaza. Ice skating, broomball and hockey are a few
of the winter sport activities to enjoy. Weather permitting, the skating plaza
will be open until mid-March. 
* Get fit: The 1.2 mile loop serves as a hub for the city`s numerous bike
trails, connecting nearly 300 miles worth of trails in Central Iowa. The loop
conveniently anchors four downtown Des Moines major attractions: the Botanical
Center, the Court Avenue District, the Science Center of Iowa and the Iowa
Events Center. 
* Slow down and do something just for you: Sitting riverside, communing with
nature, or grabbing a snack or beverage when a new Hub Spot café is anticipated
to open later this spring, outdoor activity can be enjoyed at any pace.

For more news and insights from The Principal, connect with us on Twitter at
http://twitter.com/ThePrincipal. 

About the Principal Financial Group

The Principal Financial Group® (The Principal®)1 is a global investment
management leader offering retirement services, insurance solutions and asset
management. The Principal offers businesses, individuals and institutional
clients a wide range of financial products and services, including retirement,
asset management and insurance through its diverse family of financial services
companies. Founded in 1879 and a member of the FORTUNE 500®, the Principal
Financial Group has $392.2 billion in assets under management2 and serves some
18.3 million customers worldwide from offices in Asia, Australia, Europe, Latin
America and the United States. Principal Financial Group, Inc. is traded on the
New York Stock Exchange under the ticker symbol PFG. For more information, visit
www.principal.com. 

1 "The Principal Financial Group" and "The Principal" are registered service
marks of Principal Financial Services, Inc., a member of the Principal Financial
Group.
2 As of September 30, 2012.

The Principal
Erica Jensen, 515-362-0049
jensen.erica@principal.com

Copyright Business Wire 2013