Cisco Introduces StadiumVision Mobile; Ground-Breaking Delivery of Live Video to Mobile Devices in Sports & Entertainment Venues Around the World

Fri Feb 1, 2013 8:00am EST

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  SAN JOSE, CA, Feb 01 (Marketwire) -- 
Cisco (NASDAQ: CSCO) today introduced Cisco StadiumVision(R) Mobile, a
ground-breaking solution that delivers live video to fans' mobile devices
to create an entirely new experience in sports and entertainment venues.
The solution uses an intelligent and high-density Cisco(R) Connected
Stadium Wi-Fi network to bring high-quality video straight to the latest
smartphones and tablets with minimal delay. Global sports and
entertainment leaders the Brooklyn Nets (Barclays Center), Real Madrid
(Estadio Santiago Bernabeu) and Sporting Kansas City (Sporting Park) are
the first to be implementing StadiumVision Mobile in their venues.

    More than 10 billion mobile devices are projected to be in use by 2016,
and 71 percent of mobile data traffic is expected to be video by that
time as well.(1) Teams and venues around the world understand that fans
are demanding to be connected, engaged, able to interact and given an
all-encompassing multimedia experience via their mobile devices.
StadiumVision(TM) Mobile delivers on those demands.

    When integrated with an in-venue app, the solution delivers live video
and data feeds with minimal delay and offers multiple channels of unique
content such as a replay channel, an alternate-view channel (a view of
the bench during timeouts), and a data channel (for stats, trivia
contests and multi-player games). These options create a more interactive
and personalized experience and open business opportunities for the venue
and teams through targeted advertising, sponsorship activations,
promotions, branding and more. The solution was developed with an open
interface to meet custom software requirements and seamlessly integrate
with in-venue apps.

    Cisco StadiumVision Mobile represents the industry's first proven
solution to use multicast over Wi-Fi, which enables one source to be
broadcast over an optimized network to many devices in a highly efficient
way. This is a significant advancement over traditional unicast
solutions, where one video channel is replicated multiple times across
the network to each device. 

    The StadiumVision Mobile technology dramatically increases scalability,
previously a problem in high-density environments, as the potential
stress on the network is the same whether one mobile device or tens of
thousands are viewing a particular video feed.

    The addition of this technology to the Cisco Connected Sports &
Entertainment portfolio, which includes Connected Stadium Wi-Fi and
StadiumVision (an industry-leading digital video and content distribution
platform), creates the only end-to-end offering for delivering a
completely integrated live fan experience. To date, more than 100 venues
around the world feature Cisco's customized solutions.

    Supporting Quotes
 David Holland, general manager and senior vice
president, Cisco Sports & Entertainment Solutions Group
introduction of Cisco StadiumVision Mobile marks a significant milestone
for Cisco and the Sports and Entertainment industry. As prominent teams
and customers around the world, such as the Brooklyn Nets, Real Madrid
and Sporting Kansas City, begin to use this solution, fans will be able
to use their mobile devices to transport themselves to the center of the
action -- no matter where they are in the venue. We are empowering our
customers to meet the demands of a new generation of fans with
media-rich, personalized experiences that translate into significant
business opportunities." 

    Bringing this solution to market required not only significant research
and development investment from Cisco, but the expertise of organizations
like Sporting Innovations, who tested, refined and advanced the solution
over the past year. The dedication and focus of the Cisco Sports &
Entertainment Solutions Group, along with collaboration from our
customers over the last 18 months, have made StadiumVision Mobile an
exciting reality."

    Brett Yormark, chief executive officer, Brooklyn Nets and Barclays Center

"Cisco's sports and entertainment solutions have a proven track record of
success, and their technologies are aiding us in leading and creating
memorable experiences for fans at Barclays Center. We are committed to
offering our fans new and unique amenities to engage with us and our
partners, and StadiumVision Mobile is one of the ways we are achieving
that goal."

    Chip Foley, director of building technology, Forest City Ratner Cos.
(developer of Barclays Center)
 "StadiumVision Mobile is a key component
of Barclays Center's official mobile app. Our goal was to make Barclays
Center one of the most technologically advanced venues in the world, and
deliver an app to fans that includes incredible features like live video,
the ability to order concessions from your seat and pick them up without
standing in line and a plethora of other team and venue information."

    Enrique Uriel, chief information officer, Real Madrid, C.F.
StadiumVision Mobile will allow our fans to customize their experience in
ways never before possible in the Estadio Santiago Bernabeu. We know the
millions of Real Madrid fans desire to be connected and engaged through
their devices at all times, and this unique mobile video solution is a
brilliant way to take these experiences to a completely new level. We are
always looking to add key proven capabilities to complement the existing
cutting-edge technology at the Santiago Bernabeu Stadium, high-density
Wi-Fi and HD video solutions, in order to deliver more value to our
members, partners and passionate fans inside the venue and around the

    Asim Pasha, chief information officer, Sporting Kansas City; managing
partner, Sporting Innovations
 "Cisco has been an incredible partner for
Sporting Kansas City and Sporting Innovations. Together we have been able
to use technology to reshape the fan paradigm. Cisco StadiumVision Mobile
is the next step in that process, and we believe it will radically alter
and enhance how teams and venues interact with fans. We look forward to
implementing solutions that leverage StadiumVision Mobile to our other
clients around the world."

    StadiumVision Mobile Capabilities

--  Creating New Fan Experiences
    --  Multiple channels of unique live content deliver an enhanced
        experience for fans and place them at the center of the
        experience, no matter where they are seated in the venue.
    --  The solution can also deliver several other channels such as a
        replay channel, an alternate-view channel (a view of the bench
        during timeouts), a broadcast channel (out-of-town games) and data
        channels (for stats, trivia contests and multiplayer games) that
        create a significantly more interactive and personalized
--  Delivering New Revenue Opportunities
    --  Real-time delivery of multimedia to mobile devices in the venue
        creates the opportunity for teams, venues and leagues to connect
        with fans through targeted advertising, sponsorship activations,
        promotions, branding and more.
    --  A venue-wide "Moment of Exclusivity" -- owning every screen option
        in the venue (big board, HD displays, and now mobile devices) can
        deliver high-impact brand exposure for one specific sponsor.
--  Achieving End-to-End Integration
    --  The solution achieves end-to-end integration across the entire
        Cisco Connected Sports and Entertainment portfolio.
    --  From a single innovation platform (Connected Stadium) teams can
        now connect with fans through HD displays (StadiumVision), enable
        fans to share their experience via social media channels
        (Connected Stadium Wi-Fi), and place them at the center of the
        experience with live video (StadiumVision Mobile).


Supporting Resources

    For more information on how Cisco is transforming the Sports and
Entertainment industry, please visit: 

--  Cisco Sports & Entertainment
--  Cisco StadiumVision Mobile
--  Cisco Connected Stadium Wi-Fi
--  Cisco Wireless
--  Cisco IP Multicast


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    (1) Cisco Visual Networking Index (VNI): Global Mobile Data Traffic
Forecast, 2011-2016 (February 14, 2012)


Matt Van Tuinen

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