Fan Frenzy Explodes in the Final Days before EA Launches Dead Space 3

Sun Feb 3, 2013 4:06pm EST

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http://pdf.reuters.com/htmlnews/8knews.asp?i=43059c3bf0e37541&u=urn:newsml:reuters.com:20130203:nBw035047a

Thrilling Epic Space Adventure Sees Close to 2M Demo Downloads - A Franchise
Record, Just Days before Hitting Store Shelves


REDWOOD CITY, Calif.--(Business Wire)--
The message boards are on fire and social channels are buzzing. Dead Space 3
hits retail shelves on Tuesday and already fans are out in full force,
demonstrating their excitement for the game. Electronic Arts Inc. (NASDAQ: EA)
announced today that the Dead Space 3 consumer demo is being enjoyed by close to
two million players this weekend across Xbox Live Marketplace and the
PlayStationNetwork, a double digit increase over Dead Space 2. Fans are sharing
their enthusiasm for the game across all social channels. Last week alone, EA
saw more than 100,000 mentions of the game across social media, and earned close
to 90,000 new "likes" on Facebook, bringing the total Dead Space community on
Facebook to 1.4 million. Retail indicators suggest that pre-sells are ahead of
expectations and game critics have also spoken, placing the title on more than
30 "Best of 2013" lists. In all, Dead Space 3 is in position to become the first
big blockbuster of 2013 when it launches this Tuesday. 

The Dead Space 3 demo offers players early, free access to the game that critics
worldwide have recognized for incredible craftsmanship in horror, action,
suspense and sound design. In the demo, players are plunged into deep space as
Isaac Clarke, and his co-op companion Sergeant John Carver, crash land on an
unforgiving ice planet teeming with deadly Necromorphs. The demo, like the game,
boasts a spine-tingling single-player campaign that can also be experienced with
a friend in co-op, and the most sophisticated weapons crafting system of this
generation. On the Xbox 360 videogame and entertainment system, players can add
voice to the experience and amplify the immersion with Kinect. 

Dead Space 3 launches in North America on February 5 on Xbox 360, PlayStation3
computer entertainment system and the PC via Origin.com and on February 8 in
Europe. Pre-order the PC digital download version of the game on Origin.com and
receive the original PC digital version of Dead Space* at no additional costs.
Follow us on Twitter at: www.twitter.com/deadspace. Become a fan on Facebook at
www.facebook.com/deadspace. For additional information and news, visit
www.deadspace.com. Additional information and assets are available at
http://www.info.ea.com. 

* Offer expires on February 5. See here for more details. 

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive
entertainment. The Company delivers games, content and online services for
Internet-connected consoles, personal computers, mobile phones, tablets and
social networks. EA has more than 275 million registered players and operates in
75 countries. 

In fiscal 2012, EA posted GAAP net revenue of $4.1 billion. Headquartered in
Redwood City, California, EA is recognized for a portfolio of critically
acclaimed, high-quality blockbuster brands such as The Sims, Madden NFL, FIFA
Soccer, Need for Speed, Battlefield and Mass Effect. More information about EA
is available at http://info.ea.com. 

The Sims and Need for Speed are trademarks of Electronic Arts Inc. Mass Effect
is a trademark of EA International (Studio and Publishing) Ltd. Battlefield is a
trademark of EA Digital Illusions CE AB. John Madden, NFL and FIFA are the
property of their respective owners and used with permission. "PlayStation" and
PlayStation Network are registered trademarks of Sony Computer Entertainment
Inc. Kinect, Xbox 360 and Xbox LIVE are registered trademarks of the Microsoft
group of companies. Facebook is a registered trademark of Facebook, Inc. All
other trademarks are the property of their respective owners.

Electronic Arts
Melissa Ojeda, 650-628-7870
Sr. Publicist
mojeda@ea.com
or
Jino Talens, 650-628-9111
PR Manager
jtalens@ea.com
or
Amanda Taggart, 650-628-2974
PR Director
ataggart@ea.com
or
Tammy Levine, 650-628-7221
VP of PR
tlevine@ea.com



Copyright Business Wire 2013

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