Dominion Dealer Solutions Improves Sales and Service Lane Prospecting with New MPG Tool

Sun Feb 3, 2013 12:55pm EST

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Fuel cost comparison feature helps dealers make smarter trade-in decisions
NORFOLK, Va.--(Business Wire)--
Dominion Dealer Solutions, an industry leader in equity data mining, automotive
marketing, CRM, lead generation, reputation and inventory management, and a
division of Dominion Enterprises, today released a new feature of its equity
mining tool, DealActivator. The MPG tool is designed to give automotive dealers
the instant ability to compare fuel costs between a customer`s current vehicle
and trade-in options. 

DealActivator mines the automotive dealership`s database for highly-qualified
equity customers from sales and service, delivering daily data to the dealer.
Through DealActivator, dealers can locate quality inventory at better prices,
yielding higher gross and volume during the trade-in process. 

This new feature actually calculates the fuel cost on the customer`s current
vehicle and compares it to the fuel cost on replacement vehicles recommended
through DealActivator. The MPG tool is now a standard part of DealActivator`s
technology offered to auto dealers and OEMs nationwide. Because this tool aligns
customers with new payment options that, combined with fuel costs, are lower
than old payment options plus current fuel costs, it benefits current customers
by providing them lower fuel trade options without sacrificing vehicle size or
features. 

"This new MPG comparison will take dealers to the next level. Customers are more
educated than ever during the buying process and financially cautious. This tool
arms the salesperson with intelligent information to deliver to the customer.
Our equity mining solution not only speaks to payment but also to the overall
life cost of the new vehicle," said Lyndsey Rodriquez, director of equity mining
solutions for Dominion Dealer Solutions. 

"With fuel costs sky-rocketing, dealers have been requesting a way to identify
customers who can lower their overall monthly cost of ownership by taking
advantage of manufacturers` progress with fuel-efficient vehicles. DealActivator
3.0 includes that solution," stated Alan Andreu, general manager of equity
mining solutions for Dominion Dealer Solutions. 

DealActivator provides competitive advantages for local retailers by harvesting
current customers from the DMS, creating a new sales initiative in the service
drive, and then delivering the best possible prospects by pushing customers into
the market early. DealActivator also makes contact with a retailer`s best
customers by utilizing automated multichannel messaging that sends pre-qualified
buyers directly to the showroom, thus driving significant revenue and ROI. 

About Dominion Dealer Solutions

Dominion Dealer Solutions helps car dealers attract, retain, and service
customers for life. Dominion Dealer Solutions' marketing performance system
includes: web-based customer relationship and lead management tools, inventory
management analytics, reputation management solutions and both hosted and
web-based dealer management systems (DMS). Additionally, Dominion provides
custom lead generation and digital marketing tools including: websites, SEO,
SEM, digital advertising, multi-channel marketing, specialized data aggregation,
mobile apps and market reports. Every OEM and more than 60 percent of auto
dealers nationwide utilize Dominion Dealer Solutions' technologies to solve
their marketing challenges. With Dominion Dealer Solutions, automotive
dealerships truly can Have It All. For more information, visit our website, like
us on Facebook, Pinterest or YouTube, or follow us on Twitter. 

About Dominion Enterprises

Dominion Enterprises is a leading marketing services and publishing company
serving the automotive, recreational and commercial vehicle, real estate,
apartment rental, employment, parenting, and travel industries. The company`s
businesses provide a comprehensive suite of technology-based marketing solutions
including Internet advertising, lead generation, customer relationship
management, website design and hosting, and data management services. The
company has more than 45 market-leading websites reaching more than 20 million
unique visitors monthly. More than 77 million For Rent, Employment Guide and
HotelCoupons.com publications are distributed nationwide each year.
Headquartered in Norfolk, Virginia, the company has 3,300 employees in more than
145 offices in the United States, Canada, England, Sweden and Italy. For more
information, visit DominionEnterprises.com.

Media:
Dominion Dealer Solutions
Media & Industry Relations
Peyton Hoffman, 757-351-7271
Peyton.hoffman@drivedominion.com

Copyright Business Wire 2013

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