Let Bing Show You the Love This Valentine's Day

Mon Feb 4, 2013 9:00am EST

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One in 10 people say February means the end for relationships gone bad — time to
give Google the boot?
REDMOND, Wash.,  Feb. 4, 2013  /PRNewswire/ -- Tired of being let down in love
on  Valentine's Day? According to a recent survey from  Bing  and Impulse
Research Corp., a surprising one in 10 people have ended a relationship on
arguably the most romantic day of the year. This year Bing is challenging people
to reconsider their search habit and break up with Google. You wouldn't keep
dating someone who isn't trustworthy, so why use a search engine known for
serving its interests over your own? In fact, a whopping 85 percent of people
report that trustworthiness is the most important trait in a mate, beating out
good in bed, sense of humor and wealth.  

(Logo: http://photos.prnewswire.com/prnh/20000822/MSFTLOGO)

Bing treats you right. Whether you're shopping for gifts for your sweetheart,
looking to plan a singles night out or finding tips for a great date night, try
Bing this  Valentine's Day  and avoid getting burned.

* Not all is fair in love and search.  Whether you're searching for a cuddly
teddy bear or a diamond bracelet for your sweetheart, Google Shopping displays
ads only from merchants that pay for ranking. Bing offers honest results so you
get the best deals from across the Web.  
* Bing takes the initiative.  Bing's Snapshot feature includes one-click access
for booking reservations or buying tickets so you have more time for doing and
spend less time searching.  
* Bing keeps you and your friends connected.  Skip search engines that keep you
locked in their system and isolated from your friends. Bing brings all your
friends from Facebook into its social search and leverages experts and
enthusiasts from Twitter. Just last month there were new updates to the social
sidebar, which mean even more available content from your Facebook friends right
within your search. Looking for a fun, new restaurant for a night out with your
single friends? A quick search on Bing will show you not only great Web results
but also which friends have liked those search results and posted status
updates, comments, photos and more about them, so you can easily find out if
they are right for you.  
* Bing won't spoil your sweetheart's surprise.  Just one click on "History Off"
allows you to search in peace while you're looking for gift ideas and more. Bing
gives you the same trust you give it.  
* Bing showers you with tokens of affection.  Just for searching, Bing Rewards
lets you earn Amazon and Starbucks gift cards, free Xbox LIVE and Hulu Plus
subscriptions, and even donations to charities. How can you say no to that?

Let Bing show you the love this  Valentine's Day. Need more convincing? Click
and choose which Web results you prefer by participating in the Bing It On
Challenge, available at  http://www.bingiton.com.  

About the Survey

The survey was conducted online with a random sample of 1,017 men and women,
ages 18-34, who use the Internet for information on a regular basis. All
respondents are members of the Impulse Research proprietary online panel. The
Impulse Research proprietary online panel has been carefully selected to closely
match U.S. population demographics, and the respondents are representative of
American men and women aged 18-34.

Research was conducted in  January 2013. The overall sampling error rate for
this survey is +/- 3 percent at a 95 percent level of confidence.

About Bing

Bing is the search engine from Microsoft. It was introduced in 2009 with a
mission to empower people with knowledge - to answer any question and provide
useful tools to help you best accomplish your goals, from the everyday to the
extraordinary.

About Microsoft

Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software,
services and solutions that help people and businesses realize their full
potential.

SOURCE  Microsoft


Rapid Response Team, Waggener Edstrom Worldwide, +1-503-443-7070,
rrt@waggeneredstrom.com

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