Diet Coke And Minka Kelly Encourage Fans To Share The Love

Tue Feb 5, 2013 9:26am EST

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Fans Support The Heart Truth® with #ShowYourHeart
ATLANTA,  Feb. 5, 2013  /PRNewswire/ -- Showing your heart is always on-trend.
That's why Diet Coke and actress  Minka Kelly  are blending fashionable style
and the power of expression to support  The Heart Truth®campaign, led by the
National Heart, Lung, and Blood Institute (NHLBI). With a social media-inspired
package at the center of this year's campaign, Diet Coke will help raise
awareness and ignite a digital conversation around  The Heart Truth®.  Fans can
join Diet Coke and  Minka Kelly  in spreading  The Heart Truth® message that
it's never too early - or too late - to learn more about heart health.

To view the multimedia assets associated with this release, please click:

(Photo:  )

For the first-time ever, millions of Diet Coke packages will prominently feature
the hashtag #ShowYourHeart. The hashtag encourages Diet Coke fans to upload and
share heart-inspired photos representing what "showing your heart" means to
them. Throughout the month of February, each photo tagged on Twitter and
Instagram with #ShowYourHeart will trigger a  $1  donation from Diet Coke to the
Foundation for the National Institutes of Health (up to  $100,000) in support of
women's heart health research programs.  

"Through the power of our fans, Diet Coke can raise awareness and support for 
The Heart Truth®  campaign,"  Erik Jenkins, Diet Coke Brand Manager. "We hope
every time someone picks up a Diet Coke can and sees the striking brushstroke
heart design, they'll use the hashtag to join the social conversation supporting
this important cause."

Diet Coke will take the message from the can to the catwalk at the annual  Red
Dress CollectionSM  Fashion Show on  February 6  at the Hammerstein Ballroom in 
New York City. Actress  Minka Kelly  will walk in the show as Diet Coke's
Celebrity Ambassador. Her red gown, designed by  Oscar de la Renta, will remind
women to raise awareness for this important cause.  

"Every woman can play an active role in her heart health, but many may not
realize it," said  Minka Kelly. "I'm so excited to be a part of a campaign that
brings attention to this important issue, and have the opportunity to inspire
other women to get involved."  

Joining  Minka Kelly  at the  Red Dress CollectionSM  Fashion Show will be five
Diet Coke fans that entered a photo-sharing contest and won a trip to the
star-studded event. These fans uploaded heart-inspired photos with the
#ShowYourHeart hashtag and were selected by Diet Coke.  

The Heart Truth®  supporters can visit, Diet Coke's 
Facebook,  Twitter  and  Instagram  pages or  to learn more
about women's heart health programs and how to donate to the cause.  

Diet Coke and  The Heart Truth®

Diet Coke has been a passionate supporter of  The Heart Truth®  for the past six
years.  The Heart Truth®  raises awareness and funds in support of women's heart
health education and research. It was developed by the NHLBI and is supported by
the American College of Cardiology (ACC). Throughout February, each photo tagged
with #ShowYourHeart on Twitter and Instagram will trigger a  $1  donation from
Diet Coke to the Foundation for the National Institutes of Health (FNIH), up to 

Diet Coke is also working with the ACC to promote their women's heart health
programs. Through the initiative, ACC will reach more than 150,000 people with
information about preventing heart disease as well as free heart health
screenings in hospitals in select cities throughout February.  

Diet Coke's support of  The Heart Truth®  campaign is another expression of The
Coca-Cola Company's commitment to bring people together.

Promotions and Advertising  

Diet Coke is activating national heart health programs with key retail and
restaurant customers across the nation, including SUBWAY®  Restaurants and HSN
Cares. Together with Diet Coke, SUBWAY®  will donate  $50,000  toward heart
health education and research programs.  

Additionally, Diet Coke and HSN Cares have joined forces to raise awareness for
women's heart health programs. Watch HSN for specialty items in February that
support  The Heart Truth®  campaign. HSN has promised to donate ten percent of
the purchase price for these specified items to the FNIH in support of women's
heart health programs.

The Coca-Cola Company

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company,
refreshing consumers with more than 500 sparkling and still brands. Led by
Coca-Cola, the world's most valuable brand, our Company's portfolio features  15
billion-dollar  brands including Diet Coke,  Fanta, Sprite, Coca-Cola Zero,
vitaminwater, Powerade, Minute Maid, Simply,  Georgia  and Del Valle. Globally,
we are the No. 1 provider of sparkling beverages, ready-to-drink coffees, and
juices and juice drinks. Through the world's largest beverage distribution
system, consumers in more than 200 countries enjoy our beverages at a rate of
1.8 billion servings a day. With an enduring commitment to building sustainable
communities, our Company is focused on initiatives that reduce our environmental
footprint, support active, healthy living, create a safe, inclusive work
environment for our associates, and enhance the economic development of the
communities where we operate. Together with our bottling partners, we rank among
the world's top 10 private employers with more than 700,000 system associates.
For more information, visit, follow us on Twitter at or visit our blog, Coca-Cola Unbottled, at

The Heart Truth®  Campaign

The Heart Truth®  is a national awareness campaign for women about heart disease
and is sponsored by the National Heart, Lung, and Blood Institute (NHLBI), part
of the National Institutes of Health, U.S. Department of Health and Human
Services. Through the campaign, the NHLBI leads the nation in a landmark heart
health awareness movement that is being embraced by millions who share the
common goal of better heart health for all women.

The centerpiece of  The Heart Truth®  is the  Red DressSM, which was introduced
as the national symbol for women and heart disease awareness in 2002 by the
NHLBI. The  Red DressSM reminds women of the need to protect their heart health,
and inspires them to take action.

To learn more, visit

©2013 The Coca-Cola Company.  The Heart Truth  and its logo are trademarks of
HHS.  Red Dress Collectionis a service mark of HHS. Participation by Coca-Cola
does not imply endorsement by HHS/NIH/NHLBI.

SOURCE  The Coca-Cola Company

Susan Stribling, +1-404-676-4120,

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