IBM Forges New Routes to Market with Power and Storage Systems Tuned for Big Data and Cloud Computing

Tue Feb 5, 2013 9:01am EST

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JOHANNESBURG, Feb. 5, 2013 /PRNewswire/ -- IBM (NYSE:  IBM) today accelerated
its strategy to make big data and cloud computing a reality for businesses of
all sizes with new  Power Systems  and  Storage Systems  that provide deep
insights into big data, simplify data storage in the cloud, and can reduce costs
through consolidation.  


The announcement was made today in  Johannesburg, South Africa, where IBM
convened over 100 CEOs, CIOs, government officials, and academics at a
leadership forum to chart a course for future business opportunities across the

Starting at  $5,947  (USD), IBM has created an affordable family of entry level
and midrange Power Systems based on new POWER7+ processors. The new systems are
optimized for IBM's industry-leading analytics software, and use underlying
technologies from the groundbreaking  Watson system  including POWER processors
and big data analytics.

In addition to IBM's longstanding relationship with  Avnet  and  Arrow, today's
news comes on the heels of IBM's recent  agreement with Ingram Micro  and 
TechData  to resell IBM's entire portfolio of Power Systems,  PureSystems, and
Storage Systems, radically changing the market of IBM's POWER7+ technology by
offering it to small and midsized businesses (SMB) and large enterprises.

Many SMBs have struggled to adopt big data and private cloud solutions due to
lack of in-house skills and expertise to design and maintain commodity
hardware-based systems. IBM is addressing these issues with new Power Systems
that don't require specialized skills and offer the latest advances in
virtualization and automation to speed private and hybrid cloud creation.

"Big data and cloud systems that were once only affordable to large enterprises
are now available to the masses," said  Rod Adkins, Senior Vice President, IBM
Systems & Technology Group. "With these new systems, IBM is forging an
aggressive expansion of its Power and Storage Systems business into SMB and
growth markets."   

Firebaugh, California-based  Westside Produce, a 700 person company, contracts
with melon growers to harvest, market, and ship fresh melons throughout  North
America. The company turned to IBM's Power System to make it easier to forecast
how many boxes of melons will come from multiple fields, sorted by size, variety
and grade. "Perishability of produce is a key challenge in our industry, and
having the right technology in place to deliver fresh produce on time is
critical for the success of our growers and our company," said  Justin Porter,
Director of Technology, Westside Produce. "All of our mission critical systems
run on IBM Power with little to no intervention required. I do spend an
inordinate amount of time dealing with issues on less mission critical x86

New Power Systems Tuned for Big Data and Cloud  
Previously available only on select enterprise IBM Power Systems, IBM is
extending its POWER7+ technology to entry level and midrange systems to help
clients quickly build and deploy infrastructure for private and hybrid clouds.  

POWER processors can be a better platform for big data and cloud than commodity
x86 hardware because embedded memory and virtualization - key ingredients for
analytics and cloud workloads - are built into the processor. These systems come
optimized for IBM's industry-leading analytics software including  Cognos  and 
SPSS  for business and predictive analytics.  

IBM is rolling out eight new Power Systems for SMBs and growth market companies.
New entry level systems include the  Power Express  710, 720, 730 and 740 family
of products. Starting at  $5,947  (USD), the 710 is competitively priced
compared to commodity hardware from Oracle and HP.  

IBM also introduced two new  PowerLinux Systems  - the 7R1 and 7R2 - now
optimized for  IBM InfoSphere BigInsights  and  InfoSphere Streams  big data
analytics software. Clients can take advantage of an optional IBM Solution for
WebSphere Mobile and Web Applications on PowerLinux to speed up application
development for the iPhone, Android and BlackBerry.

Two new Power Systems for midsized and large enterprises, the 750 and 760, are
ideal consolidation platforms that centralize big data analytics and cloud

Cloud Storage Made Easy
As big data continues to grow, more organizations are turning to cloud and
virtualization technologies to improve efficiencies, lower costs, and gain
faster access to much-needed storage capacity. IBM is introducing new Storage
Systems and SmartCloud storage solutions to meet these needs:

* IBM  SmartCloud Storage  Access: Today, IBM is introducing for the first time
new software that lets organizations set up secure private storage clouds and
users store information on the company's internal cloud. The new package
features a Web-based self-service portal that lets any user create an account,
set up the amount of storage they need, and then start uploading files via the
cloud - all with just a few clicks and without the assistance of an IT
* The IBM  XIV Storage System  has been updated with a new system design for big
data that supports up to 12 10GB Ethernet Ports (or 22 1GB Ethernet ports), and
up to 6TB of solid state cache, both of which combine to improve the performance
of database-like workloads by up to five times over previous models. In
addition, the inclusion of advanced power supplies can lower a fully-loaded XIV
system's power consumption by as much as 16 percent over previous models, which
can help customers save on energy and cooling costs.  
* The new  Real-Time Compression Appliance Model STN7800, v4.1 supports large
complex environments with reduced infrastructure costs. The appliance is based
on System x server technology and offers 5x compression in real-time, unlimited
per appliance software licensing (over 50TBs), and supports 10GbE optical, 1GbE
copper, or mixed 10GbE and 1GbE connectivity options.

IBM Global Financing
While technology options for businesses are growing rapidly, companies are
searching for strategic solutions to help them shift spending away from
maintaining infrastructure to investing for growth. IBM Global Financing can
help credit-qualified clients acquire IBM Power Systems and Storage Systems with
affordable payment programs that allow clients to keep their cash while
accelerating return on investment and lowering total cost of ownership. 
Financing plans include: 0%, 12-month financing on Power and Storage Systems.  

For more information on IBM Global Financing, please visit  
For more information on IBM's Smarter Computing initiative, visit:  
For a complete press kit on IBM Power Systems, visit


Sean Tetpon


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