BlackBerry Provides Updates to Developers at BlackBerry Jam Europe

Tue Feb 5, 2013 4:30am EST

* Reuters is not responsible for the content in this press release.

  AMSTERDAM, NETHERLANDS, Feb 05 (MARKET WIRE) --
At its second annual BlackBerry(R) Jam Europe developer event,
BlackBerry(R) (NASDAQ:BBRY)(TSX:BB) today provided updates to the
BlackBerry developer community, including updates to the BlackBerry(R) 10
developer toolkit, new benefits of the reward programs, and the opening
of app submissions in the BlackBerry(R) World(TM) storefront vendor
portal for the BlackBerry(R) Q10 smartphone.

    BlackBerry Jam Europe, fully booked for the second year, follows closely
on the heels of the extremely successful global launch of the BlackBerry
Z10 and BlackBerry Q10 smartphones on January 30, which highlighted the
support and commitment by developers for the BlackBerry 10 platform with
70,000 apps at launch - more apps than any first-generation mobile
platform. In addition, a recent study by Vision Mobile found that 38% of
developers identified BlackBerry as their lead platform(i). 

    "I have never seen as much excitement and enthusiasm for a platform that
compares to what we are seeing with BlackBerry 10. BlackBerry Jam Europe
is a great time for us to thank the developer community for their
continued loyalty, support and amazing enthusiasm," said Alec Saunders,
Vice President of Ecosystem and Developer Relations. "We want to keep
that momentum going and are today announcing updates to the toolkit, our
reward and incentive programs, and more. We are listening to our
community and are evolving our programs to help them achieve success on
BlackBerry 10 and be recognized for their efforts and accomplishments."

    BlackBerry 10.1 SDK

    The updated tools for building or tweaking applications for the
BlackBerry 10 smartphone, which features a physical QWERTY keyboard, are
now available. The tools will allow developers to optimize their apps to
run on the smartphone's 720 x 720 display. The toolkit also contains a
new BlackBerry Q10 simulator. Apps built natively for BlackBerry 10 using
the Cascades(TM) framework have built-in functionality that automatically
adjusts to various screen specifications. More information on this update
is available here:
http://devblog.blackberry.com/2013/02/blackberry-q10-sdk-update/ 

    Built for BlackBerry App Program

    BlackBerry continues to support its developer community and reward the
effort and work for building quality applications through the Built for
BlackBerry app program. At BlackBerry Jam Europe, BlackBerry announced
updates to the Built for BlackBerry program including a top Built for
BlackBerry list on BlackBerry World to increase discoverability and
marketability of Built for BlackBerry apps. Eventually, the only apps
that will be featured on the BlackBerry World carousel will be Built for
BlackBerry apps. For more information see here: https://developer.blackbe
rry.com/builtforblackberry/documentation/overview.html

    Limited Edition BlackBerry 10 Smartphones

    BlackBerry also announced that 12,000 Limited Edition smartphones are
being built exclusively for developers who created apps in time for
launch. Developers who had previously qualified to receive a BlackBerry
Dev Alpha A or B testing device, and who have an application submitted on
BlackBerry World, may apply to swap the testing device unit for the red,
limited edition model of the BlackBerry Z10. Details around the terms and
conditions can be found here:
https://developer.blackberry.com/limitededition/ 

    BlackBerry World Vendor Portal Open for BlackBerry Q10 App Submissions

    Developers can now add the BlackBerry Q10 smartphone as a targeted device
in the BlackBerry World vendor portal. This will allow developers to have
their apps published at the outset, when the BlackBerry Q10 is expected
to launch in April this year. 

    Useful Links

    DevZone: http://developer.blackberry.com 

    DevBlog: http://devblog.blackberry.com

    About BlackBerry

    A global leader in wireless innovation, BlackBerry(R) revolutionized the
mobile industry when it was introduced in 1999. Today, BlackBerry aims to
inspire the success of our millions of customers around the world by
continuously pushing the boundaries of mobile experiences. Founded in
1984 and based in Waterloo, Ontario, BlackBerry operates offices in North
America, Europe, Asia Pacific and Latin America. Research In Motion
announced that effective January 30, 2013, the Company would operate
around the world under the iconic name BlackBerry. The legal name of the
company has not changed, but the Company will do business as BlackBerry
until shareholders vote for the official change at the Company's Annual
General Meeting later in 2013. Effective Monday, February 4, 2013, the
Company commenced trading under its new ticker symbols "BB" on the
Toronto Stock Exchange and "BBRY" on the NASDAQ. For more information,
visit www.blackberry.com.

    (i) Vision Mobile 2013 Developer Economics Report (January, 2013).

    Forward-looking statements in this news release are made pursuant to the
"safe harbor" provisions of the U.S. Private Securities Litigation Reform
Act of 1995 and applicable Canadian securities laws. When used herein,
words such as "expect", "anticipate", "estimate", "may", "will",
"should", "intend," "believe", and similar expressions, are intended to
identify forward-looking statements. Forward-looking statements are based
on estimates and assumptions made by Research In Motion Limited
(BlackBerry) in light of its experience and its perception of historical
trends, current conditions and expected future developments, as well as
other factors that BlackBerry believes are appropriate in the
circumstances. Many factors could cause BlackBerry's actual results,
performance or achievements to differ materially from those expressed or
implied by the forward-looking statements, including those described in
the "Risk Factors" section of BlackBerry's Annual Information Form, which
is included in its Annual Report on Form 40-F (copies of which filings
may be obtained at www.sedar.com or www.sec.gov). These factors should be
considered carefully, and readers should not place undue reliance on
BlackBerry's forward-looking statements. BlackBerry has no intention and
undertakes no obligation to update or revise any forward-looking
statements, whether as a result of new information, future events or
otherwise, except as required by law.

    BlackBerry and related trademarks, names and logos are the property of
Research In Motion Limited and are registered and/or used in the U.S. and
countries around the world. All other marks are the property of their
respective owners. BlackBerry is not responsible for any third-party
products or services.

Contacts:
Media Contact:
Veronica Orzechowski
BlackBerry Media Relations
mediarelations@rim.com
519-888-7465 x76521

Investor Contact:
BlackBerry Investor Relations
investor_relations@rim.com
519-888-7465

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