Lionbridge to Present at World's Largest Gaming Industry Event

Tue Feb 5, 2013 7:00am EST

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Speakers to Offer Valuable Insights on Eliminating Language Barriers and
Optimizing Global Marketing in Local Markets Worldwide
WALTHAM, Mass.,  Feb. 5, 2013  /PRNewswire/ -- Lionbridge Technologies, Inc. 
(Nasdaq:LIOX), today announced that the Company has been selected to speak and
present at  ICE Totally Gaming  2013, the world's biggest gaming industry event,
 Feb. 5-7  at ExCeL Centre London.  At the event, Lionbridge and one if its
clients will lead a session on eliminating language barriers in  online chat and
communities.  In the session they will also demonstrate  GeoFluent, the only
cloud-based, customized real-time translation platform that instantly translates
content and communications into multiple languages. In a separate session,
Lionbridge will present  Global Marketing Operations, offering attendees
insights into how to optimize their global marketing campaigns and manage Web
operations across local markets worldwide.  

"Many of the companies at ICE Totally Gaming have an increasingly global
customer base and a greater need for multilingual communication.  We look
forward to showing the biggest gaming companies how Lionbridge and GeoFluent can
maximize customer engagement, increase efficiency and reduce costs on a global
scale," said  Joe Fiorentino, Vice President and General Manager of Global
Software Products at Lionbridge.  

On  February 5  at  11 a.m., Lionbridge's Solution Architect  Stuart Sklair 
will present a session titled "Eliminating Language as a Barrier to Support Chat
and Communities for Online Gaming."  Sklair will be joined by  Russell Gowlett,
Customer Services Process and Project Executive of the online gaming site PKR, a
Lionbridge customer. The session will focus on PKR's experience using GeoFluent
to support multilingual chat with its gaming users.  

On  February 7  at  11 a.m., Lionbridge Global Marketing Specialist  Emma Durant
 will present "Managing Global Web Operations Effectively - The Top 5 Trends."
This session will review all activities involved in localizing, instrumenting,
optimizing and publishing content, assets, and pages on global digital
platforms. Durant will present the three options available and how gaming
companies are using them today.

Lionbridge will exhibit at stand S11-174 at the event. In addition to learning
more about Lionbridge and GeoFluent, visitors to the stand will have the
opportunity to win credits to  PKR. More information about ICE Totally Gaming
can be found  here.

About GeoFluent
GeoFluent is an on-demand translation platform that integrates Lionbridge's
cloud-based language customization solutions with a statistical machine
translation engine developed in IBM's Watson Research Center. As a result,
enterprises gain a unique, real-time, secure SaaS solution based on proven
technology that has been adopted successfully in large-scale commercial
environments. GeoFluent Chat integrates with common contact center applications
to allow agents to engage users in multiple languages in real time.  As a
result, organizations can facilitate faster time to purchase through proactive
multilingual engagement, and reduce global support costs through effective
online customer care.

About Lionbridge GMO
Lionbridge's  Global Marketing Operations  (GMO) is a suite of global marketing
services  that enable global  marketers to outperform competitor search
rankings, increase traffic 30-100%, reduce campaign cycle time 30%, and reduce
the total cost of global campaign execution by 20%. Through our Global Customer
Lifecycleâ„  approach, clients see higher search rankings, more traffic and
revenue, faster product adoption and satisfaction and increased loyalty. 

About Lionbridge
Lionbridge enables more than 800 world-leading brands to increase international
market share, speed adoption of products and effectively engage their customers
in local markets worldwide.  Using our innovative cloud technology platforms and
our global crowd of more than 120,000 professional cloud workers, we provide
translation, online marketing, global content management and application testing
solutions that ensure global brand consistency and local relevancy across all
touch points of the customer lifecycle.  Based in  Waltham, Mass., Lionbridge
maintains solution centers in 26 countries. To learn more, visit 
http://www.lionbridge.com.

Lionbridge is a trademark or registered trademark of Lionbridge Technologies,
Inc. in the U.S. and throughout the world.      

Contacts:    
Sara Buda
Lionbridge Technologies   
sara.buda@lionbridge.com  
781-434-6190

Emily Snyder
Matter Communications for Lionbridge
esnyder@matternow.com
(978) 518-4507

 

SOURCE  Lionbridge Technologies, Inc.

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