Pershing Launches Inaugural Study of Advisory Success; Reveals Keys to Developing the Next Generation of Advisors

Tue Feb 5, 2013 12:00pm EST

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JERSEY CITY, N.J.,  Feb. 5, 2013  /PRNewswire/ -- Pershing LLC, a BNY Mellon
company, today announced the release of its  Inaugural Study of Advisory
Success,  an independent study that defines what success means for advisors in
today's environment.  Based on findings from a survey of 357 advisors, the study
also looks ahead to anticipate what will lead the next generation of advisors to
flourish in a changing industry.  

Every year for the next 10 years, 12,000 to 16,000 advisors in all segments of
financial advice will retire1.  In order to keep up with the demand the industry
will need to cumulatively add 237,000 new financial professionals. Younger
advisors represent the future of the industry at a time when Americans need more
financial advice than ever.  

"It is evident that the financial advice industry will face a talent shortage in
the coming years," said  Kim Dellarocca, director of segment marketing and
practice management at Pershing. "Each day, the industry sees young advisors
exit the industry and never return. Firms need to think about how to recruit and
retain younger advisors by understanding their drivers and motivations- and
convey to them that being an advisor is a rewarding and fulfilling career."

Younger advisors view success very differently from their older counterparts. It
is important to understand these differences in mindset, preferences and
behavior. Only by doing so can firms attract and retain talent for the future
and build a succession strategy that ensures future viability.  

According to the study, firms should look to address the following key
differences among older and younger advisors over the next several years:

* Younger advisors are more collaborative than older advisors    
Older advisors are less team-oriented than their younger counterparts, with over
60% saying they prefer to "work on their own" versus being team-oriented, and
nearly 33% saying they don't need the right team to achieve success. As a
result, generational gaps can create rifts within an organization and team.
Organizations should consider and think about their workplace culture in
relation to generational differences.  
* Younger advisors are less satisfied with the independent model compared to
older advisors     
Among independent advisors, 83% are satisfied with being an independent advisor.
Advisors aged 50-59 (46%) and 60+ (53%) are significantly more satisfied with
being independent compared to the younger age groups (31% 25-39 and 19% 40-49).
Independent firms should ensure they have retention programs necessary to keep
younger advisors.  
* Younger advisors want to make money and also make a difference      
Less than half of all advisors think personal gain and reward plays a major role
in personal success. Those aged 25-39 are significantly more likely to say
gain/reward plays a major role compared to all other age groups. Intuitively
younger advisors are more money conscious and are significantly more likely to
want clients to appreciate the services they provide compared to older advisors.
In the youngest advisor age group (25-39) 73% of advisors believe "having
clients who appreciate the value they provide" is one of the top three most
rewarding experiences of being an advisor. This compares to 57% for the 40-49
age range, 57% for 50-59 age range and 56% for the 60+ age range.  
* Younger advisors are much more likely to embrace and use technology      
85% of advisors aged 25-39 describe themselves as being "technology-embracing,"
compared to 70% and 73% for advisors aged 40-49 and 50-59, respectively.
Advisors 60+ in age are far less likely to be technophiles: only 56% describe
themselves as technology-embracing.

Recruiting younger advisors is only one element of the challenge. Maintaining
younger advisors interest in the profession also proves to be a constant hurdle
for firms to overcome. Pershing's  Inaugural Study of Advisory Success  offers
actionable insights to help firms and advisors better plan for and thrive in the
years ahead.

To obtain a copy of Pershing's  Inaugural Study of Advisory Success,  please
visit: You can also follow us on Twitter and hear
more about the findings at #advisorysuccess.

Pershing LLC  (member FINRA/NYSE/SIPC) is a leading global provider of financial
business solutions to more than 1,500 institutional and retail financial
organizations and independent registered investment advisors who collectively
represent approximately 5.5 million active investor accounts. Located in 23
offices worldwide, Pershing and its affiliates are committed to delivering
dependable operational support, robust trading services, flexible technology, an
expansive array of investment solutions, practice management support and service
excellence. Pershing is a member of every major U.S. securities exchange and its
international affiliates are members of the Deutsche Borse, Australian Stock
Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock
Exchange. Pershing LLC is a BNY Mellon company. Additional information is
available at  

BNY Mellon is a global investments company dedicated to helping its clients
manage and service their financial assets throughout the investment lifecycle.
Whether providing financial services for institutions, corporations or
individual investors, BNY Mellon delivers informed investment management and
investment services in 36 countries and more than 100 markets. As of  December
31, 2012, BNY Mellon had  $26.7 trillion  in assets under custody and
administration, and  $1.4 trillion  in assets under management. Whether clients
are looking to create trade, hold, manage, service, distribute or restructure
investments, BNY Mellon can act as a single point of contact for their
investment needs. BNY Mellon is the corporate brand of The Bank of New York
Mellon Corporation (NYSE: BK).  Additional information is available on, or follow us on Twitter @BNYMellon.

1  FA Insight, The 2011  FA Insight Study of Advisory Firms: People and Pay,


Paul Patella, +1-201-413-3609,

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