IBM Simplifies Big Data and Cloud Computing Adoption with New PureSystems Offerings

Tue Feb 5, 2013 9:01am EST

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New Technologies Enable Organizations Such as the New York Stock Exchange and
the Nielsen Company to Manage and Analyze Enormous Volumes of Data

ARMONK, N.Y., Feb. 5, 2013 /PRNewswire/ -- Making it easier for organizations to
quickly adopt and deploy big data and cloud computing solutions, IBM (NYSE: 
IBM) today announced major advances to its PureSystems family of  expert
integrated systems.

(Logo:  )

Now, organizations challenged by limited IT skills and resources can quickly
comb through massive volumes of data and uncover critical trends that can
dramatically impact their business. The new  PureSystems  models also help to
remove the complexity of developing cloud-based services by making it easier to
provision, deploy and manage a secure cloud environment. Together, these moves
by IBM further extend its leadership in big data and next generation computing
environments such as  cloud computing, while opening up new opportunities within
growth markets and with organizations such as  managed service providers 

Across all industries and geographies, organizations of various sizes are being
challenged to find simpler and faster ways to analyze massive amounts of data
and better meet client needs. According to IDC, the market for  big data 
technology and services will reach  $16.9 billion  by 2015, up from  $3.2
billion  in 2010.1  At the same time, an  IBM study  found that almost
three-fourths of leaders surveyed indicated their companies had piloted, adopted
or substantially implemented cloud in their organizations - and 90 percent
expect to have done so in three years.2  While the demand is high, many
organizations do not have the resources or skills to embrace it.  

Today's news includes  PureData System for Analytics  to capitalize on big data
opportunities; a smaller  PureApplication System  to accelerate cloud
deployments for a broader range of organizations; PureApplication System on
POWER7+ to ease management of transaction and analytics applications in the
cloud; additional options for MSPs across the PureSystems family including
flexible financing options and specificMSP Editions to support new services
models; and SmartCloud Desktop Infrastructure to ease management of virtual
desktop solutions.  

New Systems Tuned for Big Data

The new IBM PureData System for Analytics, powered by Netezza technology,
features 50 percent greater data capacity per rack3  and is able to crunch data
3x faster4, making this system a top performer, while also addressing the
challenges of big data. The IBM PureData System for Analytics is designed to
assist organizations with managing more data while maintaining efficiency in the
data center - a major concern for clients of all sizes.

With IBM  PureData System  for Analytics, physicians can analyze patient
information faster and retailers can better gain insight into customer behavior.
The New York Stock Exchange (NYSE) relies on PureData System for Analytics to
handle an enormous volume of data in its trading systems and identify and
investigate trading anomalies faster and easier.

"NYSE needs to store and analyze seven years of historical data and be able to
search through approximately one terabyte of data per day, which amounts to
hundreds in total," said  Emile Werr, head of product development, NYSE Big Data
Group and global head of Enterprise Data Architecture and Identity Access
Management for NYSE Euronext. "The PureData System for Analytics powered by
Netezza system provides the scalability, simplicity and performance critical in
being able to analyze our big data to deliver results eight hours faster than on
the previous solution, which in our world is a game changer when you look at the
impact on businesses every second that passes."

The Nielsen Company, leading global information and measurement company,
provides clients with a comprehensive understanding of consumers and their
behavior leveraging Netezza technology to deliver complex analytic capabilities.

"Recently, Nielsen tested two major competitors with their latest products to
tackle our highly complex analytic workload," said John Naduvathusseril, chief
data architect, the Nielsen Company. "Both vendors did not match up on
consistent performance, simplicity, data refresh speed and overall performance
of our reporting needs. Other vendors require customization, which we cannot
sustain and they still did not deliver the kind of performance as the PureData
System for Analytics."  

The IBM PureData System for Analytics is powered by Netezza technology. It is a
strategic part of the IBM Big Data Platform, an integrated architecture that is
intended to help organizations achieve Smarter Analytics by leveraging workload
optimized systems that work together to tackle advanced analytics.

To help clients assess their big data competency, visit:

IBM Makes Cloud Simpler for All Businesses to Adopt

By simplifying and accelerating cloud deployment platforms, organizations of all
sizes and across geographies can increase business agility, minimize business
risk and speed time-to-revenue.  

One segment of the market in particular that will benefit from today's
announcement is MSPs. MSPs are helping midmarket companies solve complex
challenges. However, to grow their businesses, MSPs need to expand their IT
infrastructure and service delivery capabilities while minimizing the disruption
and risk that often comes with growth. Today, IBM brings to market new offerings
designed specifically for MSPs including new MSP Editions, flexible "pay as you
grow" financing options, and enhanced marketing and sales support. These
offerings are all designed to help MSPs deliver a robust cloud infrastructure
that will enable them to drive new revenue streams.   

Overall, IBM is introducing new cloud options tailored for the data center that
allow businesses of all sizes to free up time and money to focus on innovation.
These offerings include:

* Smaller PureApplication System:  This new "mini" model offers organizations
with limited budgets and resources a "cloud in a box." It provides all of the
infrastructure and management software necessary to quickly develop and deploy
new applications in the cloud or on-premise, while helping to remove complex,
time- and labor-intensive processes. With smaller configurations, this model
opens up new opportunities for MSPs and within growth markets without
sacrificing performance.  
* PureApplication System on POWER7+:  This system provides larger enterprises,
particularly those in financial services and insurance, the ability to better
manage and maintain compute and transaction-intensive applications across
environments, including the cloud, where up-time and performance are mission
critical. In growth markets where large enterprises are already running many
high performance applications on Power systems, this new offering helps them get
to the cloud quickly and run those applications more efficiently. IBM issued a
related announcement today with details on its  new Power Systems and Storage
* Expanded Software Patterns Catalogue:  Accessible through the  PureSystems
Centre, patterns are an innovative approach that automates software management -
dramatically reducing the time it takes to install, manage and maintain
applications. In addition to third-party ISV patterns, new patterns for IBM
software include those for mobile application management, application
integration, asset management and social business including IBM Web Experience
Patterns for WebSphere Portal Server and Web Content Manager; IBM Connections
Hypervisor Edition; and IBM Mixed Language Application Modernization Pattern.  
* Managed Service Provider Editions for PureFlex System and Flex Systems:  IBM
has created "MSP Editions" for IBM  PureFlex System  and IBM Flex Systems that
provide an accelerated cloud deployment platform that is faster to implement,
easier to manage, and more cost effective than the MSP having to build the
platform themselves, helping them to cut operating expenses, such as systems
administration and setup. As part of the MSP Editions, and only available to
MSPs that are registered IBM Business Partners, IBM is offering attractive
pricing and finance options that are designed to match the cash flow
considerations and investment priorities of MSPs.   
* SmartCloud Desktop Infrastructure:  IBM is also announcing a new SmartCloud
Desktop Infrastructure offering, for IBM PureFlex System and Flex Systems. This
new offering will enhance the overall quality and reliability of virtual
desktops and enables IT managers to easily manage, secure and deploy virtual
desktop solutions. Clients can now securely deploy desktop access to mobile
devices. This capability will allow clients to set up desktop access in minutes
and provides rapid recovery from theft, failure and disasters.

PureSystems is part of  IBM SmartCloud  offerings, a portfolio of
enterprise-class cloud computing technologies and services built on open
standards that provides flexible deployment options including PureSystems and
IBM SmartCloud services. IBM helps clients build private clouds with IBM
SmartCloud Foundation, which provides a common cloud operating environment
across the different deployment options. IBM SmartCloud helps clients quickly
build and scale private clouds and hybrid clouds for cloud capabilities such as
Infrastructure-as-a-Service and Platform-as-a-Service.

PureApplication System also continues to gain momentum with the independent
software vendor (ISV) community. IBM works with 275 ISVs to offer more than 325
applications across 21 industries that are validated "Ready for PureSystems."

"IBM PureApplication System with the POWER7+ architecture offers a greater level
of stability and flexibility for our shared customers. Most importantly, we
expect to offer an even lower cost of ownership to our customers by optimizing
the Manhattan Supply Chain Process Platform with the IBM PureApplication
System," said  David Landau, vice president product management, Manhattan

IBM Global Financing

While technology options for businesses are growing rapidly, companies are
searching for strategic solutions to help them shift spending away from
maintaining infrastructure to investing for growth. IBM Global Financing can
help credit-qualified clients acquire IBM PureSystems with affordable payment
programs that allow clients to keep their cash while accelerating return on
investment and lowering total cost of ownership. Financing plans include
flexible financing options on IBM PureApplication and PureData Systems,
including a 0% loan for up to 36 months or a 90-day payment deferral.

For more information on IBM Global Financing, please visit

For more information on IBM's Smarter Computing initiative, visit:

1 -  Worldwide Big Data Technology and Services 2012-2015 Forecast  (IDC
#233485),  March 2012

2 - 2011 IBM Institute for Business Value/Economist Intelligence Unit
Cloud-Enabled Business Model Survey

3 - Capacity of IBM PureData System for Analytics N2001 compared to previous
generation IBM PureData System for Analytics N1001.

4 - Based on a comparison of the IBM PureData System for Analytics N2001 to the
IBM PureData System for Analytics N1001. The performance speed refers to the
query times on both macro-analytic and mixed workload tests as conducted in IBM
engineering lab benchmarks. The N2001 query times were an average of 3x faster
than those of the N1001. Individual results may vary.

 Media Contacts:                                                
 Liz Campbell          Payal Patel Cudia   Chris Rubsamen       
 IBM Communications    IBM Communications  IBM Communications   
 (617) 693-2718        (781) 640-6764      (914) 319-8156  


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